Groma Advisor, LLC
Our mission at Groma is to build and operate a real-estate-backed cryptocurrency for the world. In doing so, we hope to provide an alternative stable global currency, democratize real estate ownership, and help to build better cities. Given our goals, Groma is one part real estate firm, one part technology startup. As a real estate firm, we focus on acquiring, renovating, and developing buildings in the cities in which we operate. As a technology startup, we focus on enabling the efficient operation of the real estate arm of the business, expressing all of our real estate assets on the blockchain, and building the digital currency that represents fractional ownership of our real estate portfolio.
About the Role
Groma is redefining what it means to rent and invest in cities. As our first marketing hire, you’ll lay the foundation for a marketing function that reaches across investor relations, resident engagement, acquisitions, and brand development. You’ll partner with leadership across departments to craft compelling narratives, build scalable systems, and execute impactful strategies that support our mission. Responsibilities Collaborate with Groma’s executive team to build the marketing foundation, from planning to execution.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. Develop brand plans, GTM strategies, and messaging for key audiences — investors, residents, brokers, partners, and employees. Manage and execute multi-channel campaigns across email (HubSpot), social, digital, events, and owned content channels. Work closely with investor relations and operations teams to produce newsletters, deal updates, webinars, and investor reports. Support and improve resident marketing through newsletters, drip campaigns, creative leasing strategies, and workflow optimization. Maintain consistent brand messaging and content across formats: landing pages, case studies, pitch decks, and educational material. Contribute copywriting and storytelling for the Groma website, community investor campaigns, press releases, and investor outreach materials. Drive engagement through events, social media, and outreach to audiences such as investment clubs and crypto communities. Partner with leadership and design to refine internal and external communications for recruiting, compliance, and culture content. Analyze marketing performance to inform strategy and iterate on campaign effectiveness. Experience
3+ years in a marketing, brand, or communications role at a startup, corporate, or agency environment. Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience owning end-to-end campaigns and building messaging from scratch in ambiguous environments. Ability to translate insights into clear briefs and content across web, email, and social platforms. Strong communicator who thrives in fast-paced, cross-functional teams with shifting priorities. Familiarity with tools like HubSpot, Google Analytics, SEO platforms, and CMS systems. Ability to juggle multiple projects, manage stakeholder input, and meet deadlines with minimal oversight. Strength in taking a complex idea and making it relatable. Bonus: Familiarity with investor relations, financial products, or blockchain/crypto ecosystems is a strong plus. About our Culture
At Groma, we’re looking to build something big and are on a very fast growth trajectory. While a healthy work-life balance is important to our team, we want to be upfront that there may be times when we expect commitments outside of the standard 9-5. We strive to respect individuals and their needs, while also acknowledging the reality that we have a small team that is trying to accomplish some very ambitious goals in a short period of time. We are also focused on maintaining our dynamic in-office culture at Groma’s headquarters in beautiful downtown Boston, Massachusetts. We believe that in-person collaboration and spontaneous interpersonal interaction is critical to the company’s success at this stage. Also, our office is great. We own the whole building and have made it very much our own space. We’ve got a gym, locker rooms, a game room, a rooftop garden, and all the normal stuff to make an office an effective and fun place to be. We understand that everyone will need to work from home or the road occasionally, but want to be transparent with this expectation. We have an ever-evolving list of values and conventions that guide how we operate as a company, but here’s a high-level overview of how we think about doing what we do: We’re committed to building an inclusive, equitable, anti-discriminatory workplace that reflects the diversity of people and cultures that live, work, and play in the communities we seek to serve. We approach our work with pragmatic idealism that enables us to focus on our desire to make the world a better place in ways big and small while also being open to intelligent compromises that accelerate us on our path to serve our broader societal goals. Our whole team believes strongly in a value we shorthand as Justice League, not Superman. The challenges we are trying to solve require effective teams, not individual heroes. (Note: Yes… we are aware that Superman has been a member of the Justice League for quite some time now, but the analogy here is an easy, yet powerful, one for people to grasp. We don’t need a hero, we need a collaborative team of heroes who each bring something unique to the table to help solve problems that any of us individually would find daunting.) Competitive salary for the Boston area Early stage equity in a quickly growing startup Fully covered high-quality health and dental insurance plans Fully covered commuter passes for bus, subway, boat, or commuter rail Unlimited PTO 13 official company holidays 1 floating holiday: We recognize that there are lots of holidays that are meaningful to different people in different ways and we want to celebrate that by enabling team members to have the time/space to commemorate those days however is appropriate, and using it as an opportunity - if they’d like to - to share the meaning of that day with the broader team Optional pet insurance for cats, dogs, lizards, frogs, and waterfowl A beautiful office in downtown Boston with a gym, locker rooms, game room, rooftop garden, and several catered lunches a week Create a Job Alert Interested in building your career at Groma? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Are you legally authorized to work in the United States? * Select... Proof of identity and legal work authorization will be required upon employment. Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Groma’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of DisabilityForm CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
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Groma is redefining what it means to rent and invest in cities. As our first marketing hire, you’ll lay the foundation for a marketing function that reaches across investor relations, resident engagement, acquisitions, and brand development. You’ll partner with leadership across departments to craft compelling narratives, build scalable systems, and execute impactful strategies that support our mission. Responsibilities Collaborate with Groma’s executive team to build the marketing foundation, from planning to execution.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. Develop brand plans, GTM strategies, and messaging for key audiences — investors, residents, brokers, partners, and employees. Manage and execute multi-channel campaigns across email (HubSpot), social, digital, events, and owned content channels. Work closely with investor relations and operations teams to produce newsletters, deal updates, webinars, and investor reports. Support and improve resident marketing through newsletters, drip campaigns, creative leasing strategies, and workflow optimization. Maintain consistent brand messaging and content across formats: landing pages, case studies, pitch decks, and educational material. Contribute copywriting and storytelling for the Groma website, community investor campaigns, press releases, and investor outreach materials. Drive engagement through events, social media, and outreach to audiences such as investment clubs and crypto communities. Partner with leadership and design to refine internal and external communications for recruiting, compliance, and culture content. Analyze marketing performance to inform strategy and iterate on campaign effectiveness. Experience
3+ years in a marketing, brand, or communications role at a startup, corporate, or agency environment. Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience owning end-to-end campaigns and building messaging from scratch in ambiguous environments. Ability to translate insights into clear briefs and content across web, email, and social platforms. Strong communicator who thrives in fast-paced, cross-functional teams with shifting priorities. Familiarity with tools like HubSpot, Google Analytics, SEO platforms, and CMS systems. Ability to juggle multiple projects, manage stakeholder input, and meet deadlines with minimal oversight. Strength in taking a complex idea and making it relatable. Bonus: Familiarity with investor relations, financial products, or blockchain/crypto ecosystems is a strong plus. About our Culture
At Groma, we’re looking to build something big and are on a very fast growth trajectory. While a healthy work-life balance is important to our team, we want to be upfront that there may be times when we expect commitments outside of the standard 9-5. We strive to respect individuals and their needs, while also acknowledging the reality that we have a small team that is trying to accomplish some very ambitious goals in a short period of time. We are also focused on maintaining our dynamic in-office culture at Groma’s headquarters in beautiful downtown Boston, Massachusetts. We believe that in-person collaboration and spontaneous interpersonal interaction is critical to the company’s success at this stage. Also, our office is great. We own the whole building and have made it very much our own space. We’ve got a gym, locker rooms, a game room, a rooftop garden, and all the normal stuff to make an office an effective and fun place to be. We understand that everyone will need to work from home or the road occasionally, but want to be transparent with this expectation. We have an ever-evolving list of values and conventions that guide how we operate as a company, but here’s a high-level overview of how we think about doing what we do: We’re committed to building an inclusive, equitable, anti-discriminatory workplace that reflects the diversity of people and cultures that live, work, and play in the communities we seek to serve. We approach our work with pragmatic idealism that enables us to focus on our desire to make the world a better place in ways big and small while also being open to intelligent compromises that accelerate us on our path to serve our broader societal goals. Our whole team believes strongly in a value we shorthand as Justice League, not Superman. The challenges we are trying to solve require effective teams, not individual heroes. (Note: Yes… we are aware that Superman has been a member of the Justice League for quite some time now, but the analogy here is an easy, yet powerful, one for people to grasp. We don’t need a hero, we need a collaborative team of heroes who each bring something unique to the table to help solve problems that any of us individually would find daunting.) Competitive salary for the Boston area Early stage equity in a quickly growing startup Fully covered high-quality health and dental insurance plans Fully covered commuter passes for bus, subway, boat, or commuter rail Unlimited PTO 13 official company holidays 1 floating holiday: We recognize that there are lots of holidays that are meaningful to different people in different ways and we want to celebrate that by enabling team members to have the time/space to commemorate those days however is appropriate, and using it as an opportunity - if they’d like to - to share the meaning of that day with the broader team Optional pet insurance for cats, dogs, lizards, frogs, and waterfowl A beautiful office in downtown Boston with a gym, locker rooms, game room, rooftop garden, and several catered lunches a week Create a Job Alert Interested in building your career at Groma? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Are you legally authorized to work in the United States? * Select... Proof of identity and legal work authorization will be required upon employment. Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Groma’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of DisabilityForm CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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