Qurate Retail Group
Paid Media Strategist (YouTube)
Qurate Retail Group, West Chester, Pennsylvania, United States, 19383
Social Media Campaign Support
Reporting to the Senior Manager, Social Media Platforms, you will support the YouTube paid social media strategy by assisting with campaign execution and contributing to customer growth efforts while remaining mindful of budget and performance indicator targets. You will collaborate with your team, corporate staff, and third-party services to build creative briefs, and ensure the success of our digital media goals. You will be hybrid-remote at our West Chester, PA office. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products
from home and fashion to beauty, electronics and jewelry
and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. Build paid campaigns for the YouTube platform, optimizing budget usage and identifying growth opportunities through data-driven insights. Collaborate with internal and external teams to align creative direction with brand standards, channel optimization, and platform best practices. Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to improve acquisition and revenue growth. Help analyze goals and data to ensure the efficacy of Paid Media Marketing and report findings out to company partners. Apply analytical insights to support program optimizations, ensuring accurate data communication of goals, forecasts, and results. 2+ years experience using social media analytics tools and platforms, such as Google Analytics, Facebook Business Manager, and YouTube Analytics. 2+ years experience building creative briefs for advertising campaigns. 2+ years experience with copywriting, applying legal guidelines to ensure compliant marketing materials. 2+ years experience building digital marketing campaigns. Experience managing paid social media strategies on video share platforms. If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
Reporting to the Senior Manager, Social Media Platforms, you will support the YouTube paid social media strategy by assisting with campaign execution and contributing to customer growth efforts while remaining mindful of budget and performance indicator targets. You will collaborate with your team, corporate staff, and third-party services to build creative briefs, and ensure the success of our digital media goals. You will be hybrid-remote at our West Chester, PA office. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products
from home and fashion to beauty, electronics and jewelry
and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. Build paid campaigns for the YouTube platform, optimizing budget usage and identifying growth opportunities through data-driven insights. Collaborate with internal and external teams to align creative direction with brand standards, channel optimization, and platform best practices. Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to improve acquisition and revenue growth. Help analyze goals and data to ensure the efficacy of Paid Media Marketing and report findings out to company partners. Apply analytical insights to support program optimizations, ensuring accurate data communication of goals, forecasts, and results. 2+ years experience using social media analytics tools and platforms, such as Google Analytics, Facebook Business Manager, and YouTube Analytics. 2+ years experience building creative briefs for advertising campaigns. 2+ years experience with copywriting, applying legal guidelines to ensure compliant marketing materials. 2+ years experience building digital marketing campaigns. Experience managing paid social media strategies on video share platforms. If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!