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COA Network Inc

Marketing Director #ESF1341

COA Network Inc, Nashville, Tennessee, United States, 37247

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Marketing Director #ESF1341

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Marketing Director #ESF1341

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COA Network Inc Top Reasons to work with our client: Medical insurance! Vision insurance! Dental insurance!

Job Type :

Full Time

Location :

Nashville, Tennessee

Pay :

Competitive Pay & Benefits!

Job Description

What you will be doing:

Establish strategic marketing campaigns and initiatives to build brand awareness and ticket sale conversion. Ideate and execute ongoing events and programming to help drive traffic and repeat visitation. Ability to execute 360 marketing strategies to promote baseline business and ongoing events and programming. Oversee the entire customer acquisition funnel from pre-arrival engagement to upsell strategies during visits, to post-visit to encourage repeat visits. Implement marketing strategies focused on customer acquisition for locals and tourists depending on travel and tourism trends in each city. Oversee the 3rd party ticket broker strategy and coordinate efforts with business unit owners and finance. Partner with finance and business development to create seasonal promotional offerings and tools to attract new customers and/or repeat visitors. Establish lead generation programs through concierge, hotel, and tour partners. Manage and direct marketing and sales efforts for the leisure and travel markets. Initiate and oversee content shoots for use across social media, editorial features, and advertising campaigns. Analyze sales and financial performance across all campaigns, delivering monthly reports and evaluating KPIs and ROI. Work cross-functionally with internal departments to meet strategic business objectives. Work closely with the creative team to create marketing, advertising, and promotional campaigns and collateral aimed at driving customer acquisition and revenue. Oversee performance and growth marketing efforts including paid search, paid social, and programmatic campaigns to drive awareness and sales. Develop and manage influencer marketing strategies and partnerships to support brand visibility and customer engagement. Implement and manage all CRM, email, and SMS marketing campaigns targeted at both new and existing customers, ensuring segmentation, personalization, and optimization of communications. Ability to work effectively and efficiently with outside agencies for best results. Experience you will need:

10+ years of experience in sales and marketing within themed entertainment, attractions, or tourism destinations. Experience working in Nashville with an understanding of the Las Vegas market preferred. Understanding of ticketing platforms preferred. Strong leadership, organizational, and communication skills. Detail-oriented, creative, and highly data-driven. Proven ability to collaborate with cross-functional and remote teams. Able to excel in a fast-paced, high-volume environment with strong multitasking and prioritization skills. Energetic, proactive, and solution-oriented mindset. BS/BA in Business Administration, Marketing, Communications, Journalism, Public Relations, or related field. Our client asked me to submit 3 great people within the next few days. We work directly with the hiring manager and can arrange interviews within a few days #INDEH123

Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

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