Georgia State University
Join to apply for the
Marketing Specialist
role at
Georgia State University Join to apply for the
Marketing Specialist
role at
Georgia State University Undergraduate Admissions : The Office of Undergraduate Admissions is looking to hire a Marketing Specialist who under the supervision of the Assistant Director of Marketing and Communications, will develop and execute an email marketing communication plan geared toward students applying to Georgia State University. This position will also work on the Mainstay Chatbot system and with other departments on email campaigns.
WHAT MAKES THE Admissions Department A GREAT PLACE? :
Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with a variety of partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting
Duties And Responsibilities :
Email Marketing Communications :
Draft, build, and maintain effective email marketing communications for Admissions recruiting and Admissions-sponsored events using the Slate CRM system in alignment with the recruitment calendar. Work within established brand and style guidelines and standards for messaging across all marketing channels. Analyze digital marketing campaign results, highlighting successes, trends, and opportunities. Maintain a formal process to update and share findings with internal and external stakeholders. Ensure timely creation and sending of planned email marketing campaigns, including setup and testing, to guarantee that messages are delivered in the correct format and template Establish communication flows for new audiences aligned with the marketing strategy for targeted student, parent, and counselor segments. Write and edit creative promotional literature such as blogs, digests, and newsletters. Troubleshoot issues with email creation and deployment- Work with the Assistant Director to develop a content calendar that aligns with the admission process. Conduct research and address individual student issues to enhance communication effectiveness. Work with the central marketing team to improve marketing strategies and social media coordination. Develop or review queries for communications, particularly Ad Hoc messaging. Monitor all marketing-related processes and implement improvements to enhance marketing productivity Develop and maintain database contact lists within CRM systems. Stay on top of the latest trends and best practices in digital marketing.
Mainstay Chatbot :
Develop and deploy content for the Mainstay text messaging system. Manage and update the Chatbot knowledge base, as needed. Manage triage logs for Chatbot inquiries. - Liaise with team managing Retention Bot for various alignment processes.
External Collaboration :
Liaise with campus partners to coordinate, create, and execute email campaigns (e.g., Student Financial Services, New Student Orientation, Housing, etc.). Work with the data and technology team to purge non-deliverable email addresses and opt-outs and maintain population rules and queries. Work with the data and technology team to institute effective workflows to communicate with target audiences (email and publication exports/mailings). Work with PRMC (Public Relations and Marketing Communications) to obtain branded visual elements and landing pages for digital communications. Provide Admissions content ideas to the university social media team.
Other Admissions Support :
Train Admissions staff (and others as needed) on how to use basic Slate delivery tools. Other duties as assigned
Minimum Hiring Qualifications : Bachelor's degree in Communication, English, Public Relations, Journalism or Marketing and three years of related experience; or a combination of education and related experience.
Preferred Hiring Qualifications : Two years of experience working with marketing/communication plans. Use of analytics and related dashboards. Excellent writing skills. Experience communicating with many types of audiences. Experience with Undergraduate Admissions. Slate CRM experience is a plus.
College/Business Unit : Enrollment Management
Department : Admissions
Location : Atlanta Campus
Shift : M-F 8:30 am - 5:15 pm
Salary
: $51,000
Pay Grade : 15
FLSA Status : Non-Exempt
Job Type : Full Time (Benefits Eligible)
Job Posting : 08/13/25, 7:22:28 PM
08/28/25, 3:59:00 AM
Special Instructions : To be fully considered for this position all candidates must submit the following at the time of submission:
A complete and accurate GSU application, Resume, Cover Letter
Final candidates must provide three professional references.
Georgia State University Values : : COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place
Equal Employment Opportunity : : Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.
Please note, Georgia State University’s career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
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Marketing Specialist
role at
Georgia State University Join to apply for the
Marketing Specialist
role at
Georgia State University Undergraduate Admissions : The Office of Undergraduate Admissions is looking to hire a Marketing Specialist who under the supervision of the Assistant Director of Marketing and Communications, will develop and execute an email marketing communication plan geared toward students applying to Georgia State University. This position will also work on the Mainstay Chatbot system and with other departments on email campaigns.
WHAT MAKES THE Admissions Department A GREAT PLACE? :
Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with a variety of partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting
Duties And Responsibilities :
Email Marketing Communications :
Draft, build, and maintain effective email marketing communications for Admissions recruiting and Admissions-sponsored events using the Slate CRM system in alignment with the recruitment calendar. Work within established brand and style guidelines and standards for messaging across all marketing channels. Analyze digital marketing campaign results, highlighting successes, trends, and opportunities. Maintain a formal process to update and share findings with internal and external stakeholders. Ensure timely creation and sending of planned email marketing campaigns, including setup and testing, to guarantee that messages are delivered in the correct format and template Establish communication flows for new audiences aligned with the marketing strategy for targeted student, parent, and counselor segments. Write and edit creative promotional literature such as blogs, digests, and newsletters. Troubleshoot issues with email creation and deployment- Work with the Assistant Director to develop a content calendar that aligns with the admission process. Conduct research and address individual student issues to enhance communication effectiveness. Work with the central marketing team to improve marketing strategies and social media coordination. Develop or review queries for communications, particularly Ad Hoc messaging. Monitor all marketing-related processes and implement improvements to enhance marketing productivity Develop and maintain database contact lists within CRM systems. Stay on top of the latest trends and best practices in digital marketing.
Mainstay Chatbot :
Develop and deploy content for the Mainstay text messaging system. Manage and update the Chatbot knowledge base, as needed. Manage triage logs for Chatbot inquiries. - Liaise with team managing Retention Bot for various alignment processes.
External Collaboration :
Liaise with campus partners to coordinate, create, and execute email campaigns (e.g., Student Financial Services, New Student Orientation, Housing, etc.). Work with the data and technology team to purge non-deliverable email addresses and opt-outs and maintain population rules and queries. Work with the data and technology team to institute effective workflows to communicate with target audiences (email and publication exports/mailings). Work with PRMC (Public Relations and Marketing Communications) to obtain branded visual elements and landing pages for digital communications. Provide Admissions content ideas to the university social media team.
Other Admissions Support :
Train Admissions staff (and others as needed) on how to use basic Slate delivery tools. Other duties as assigned
Minimum Hiring Qualifications : Bachelor's degree in Communication, English, Public Relations, Journalism or Marketing and three years of related experience; or a combination of education and related experience.
Preferred Hiring Qualifications : Two years of experience working with marketing/communication plans. Use of analytics and related dashboards. Excellent writing skills. Experience communicating with many types of audiences. Experience with Undergraduate Admissions. Slate CRM experience is a plus.
College/Business Unit : Enrollment Management
Department : Admissions
Location : Atlanta Campus
Shift : M-F 8:30 am - 5:15 pm
Salary
: $51,000
Pay Grade : 15
FLSA Status : Non-Exempt
Job Type : Full Time (Benefits Eligible)
Job Posting : 08/13/25, 7:22:28 PM
08/28/25, 3:59:00 AM
Special Instructions : To be fully considered for this position all candidates must submit the following at the time of submission:
A complete and accurate GSU application, Resume, Cover Letter
Final candidates must provide three professional references.
Georgia State University Values : : COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place
Equal Employment Opportunity : : Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.
Please note, Georgia State University’s career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Georgia State University by 2x Get notified about new Marketing Specialist jobs in
Atlanta Metropolitan Area . Atlanta, GA $99,400.00-$129,000.00 4 days ago Sr. SOCIAL MEDIA MANAGER (REMOTE- PART TIME)
Atlanta, GA $70,000.00-$100,000.00 2 months ago Atlanta, GA $95,000.00-$115,000.00 1 week ago Atlanta, GA $65,000.00-$85,000.00 1 week ago Client Relations & Marketing Coordinator
Manager, Growth Marketing Operations, CNN Digital Products & Services
Atlanta, GA $80,000.00-$90,000.00 1 week ago Atlanta, GA $57,000.00-$65,000.00 6 days ago Atlanta, GA $83,500.00-$145,000.00 2 days ago Atlanta, GA $74,800.00-$124,600.00 2 weeks ago Atlanta, GA $45,000.00-$55,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr