HeyGen
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Growth Marketing Manager
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HeyGen 1 day ago Be among the first 25 applicants Join to apply for the
Growth Marketing Manager
role at
HeyGen Get AI-powered advice on this job and more exclusive features. About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.
About the role
We are seeking a Growth Marketing Manager to work directly with the Head of Creator Growth to identify, launch, and scale new user acquisition opportunities. This is a high-impact individual contributor role for someone who can generate ideas, run experiments, and execute campaigns end to end. You will focus on unlocking creative acquisition channels, driving trend-based campaigns, and building partnerships that bring measurable user growth.
This role requires a mix of strategic thinking and hands-on execution. You will be embedded in the fast-moving worlds of AI, video, and the creator economy, spotting opportunities and acting quickly to turn them into growth.
What You'll Do
Growth Strategy & Execution
Partner with the Head of Creator Growth to design and run creative acquisition experiments. Identify and develop unconventional growth channels including viral loops, influencer collaborations, community activations, and trend-driven content campaigns. Launch and manage campaigns from concept to measurement, ensuring timely and high-quality execution. Translate product updates and market insights into compelling, growth-oriented stories and campaigns. Continuously track performance, optimize campaigns, and share learnings to guide future initiatives.
Cross-Functional Collaboration
Work closely with product, design, and content teams to bring campaigns to life. Partner with marketing and growth colleagues to scale high-performing initiatives. Coordinate with data teams to measure and report on campaign performance.
Creative Initiatives
Actively monitor trends in AI, video, and the creator economy, identifying ways to align HeyGen launches with cultural moments. Build partnerships that extend reach and drive acquisition. Develop repeatable playbooks for launching campaigns quickly and effectively.
Requirements
Experience & Skills
3–4+ years in growth marketing, product marketing, or related roles with a track record of driving new user acquisition. Proven ability to take ideas from concept to launch quickly and effectively. Strong creative instincts with awareness of trends in AI, video, and creator ecosystems. Hands-on experience running multi-channel campaigns and measuring results. Comfortable working in fast-paced, ambiguous environments with shifting priorities.
Preferred Background
A track record in either consumer or creator-focused products Familiarity with influencer and partnership-driven growth. Exposure to viral or trend-based marketing campaigns. International growth experience is a plus.
Personal Qualities
Execution-focused. You take ownership and make things happen. Resourceful and creative in finding new ways to drive growth. Highly collaborative and able to work across teams. Comfortable balancing multiple projects and acting quickly on opportunities.
Salary Range
$130,000-$150,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Online Audio and Video Media Referrals increase your chances of interviewing at HeyGen by 2x Sign in to set job alerts for “Growth Marketing Manager” roles.
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Growth Marketing Manager
role at
HeyGen 1 day ago Be among the first 25 applicants Join to apply for the
Growth Marketing Manager
role at
HeyGen Get AI-powered advice on this job and more exclusive features. About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.
About the role
We are seeking a Growth Marketing Manager to work directly with the Head of Creator Growth to identify, launch, and scale new user acquisition opportunities. This is a high-impact individual contributor role for someone who can generate ideas, run experiments, and execute campaigns end to end. You will focus on unlocking creative acquisition channels, driving trend-based campaigns, and building partnerships that bring measurable user growth.
This role requires a mix of strategic thinking and hands-on execution. You will be embedded in the fast-moving worlds of AI, video, and the creator economy, spotting opportunities and acting quickly to turn them into growth.
What You'll Do
Growth Strategy & Execution
Partner with the Head of Creator Growth to design and run creative acquisition experiments. Identify and develop unconventional growth channels including viral loops, influencer collaborations, community activations, and trend-driven content campaigns. Launch and manage campaigns from concept to measurement, ensuring timely and high-quality execution. Translate product updates and market insights into compelling, growth-oriented stories and campaigns. Continuously track performance, optimize campaigns, and share learnings to guide future initiatives.
Cross-Functional Collaboration
Work closely with product, design, and content teams to bring campaigns to life. Partner with marketing and growth colleagues to scale high-performing initiatives. Coordinate with data teams to measure and report on campaign performance.
Creative Initiatives
Actively monitor trends in AI, video, and the creator economy, identifying ways to align HeyGen launches with cultural moments. Build partnerships that extend reach and drive acquisition. Develop repeatable playbooks for launching campaigns quickly and effectively.
Requirements
Experience & Skills
3–4+ years in growth marketing, product marketing, or related roles with a track record of driving new user acquisition. Proven ability to take ideas from concept to launch quickly and effectively. Strong creative instincts with awareness of trends in AI, video, and creator ecosystems. Hands-on experience running multi-channel campaigns and measuring results. Comfortable working in fast-paced, ambiguous environments with shifting priorities.
Preferred Background
A track record in either consumer or creator-focused products Familiarity with influencer and partnership-driven growth. Exposure to viral or trend-based marketing campaigns. International growth experience is a plus.
Personal Qualities
Execution-focused. You take ownership and make things happen. Resourceful and creative in finding new ways to drive growth. Highly collaborative and able to work across teams. Comfortable balancing multiple projects and acting quickly on opportunities.
Salary Range
$130,000-$150,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Online Audio and Video Media Referrals increase your chances of interviewing at HeyGen by 2x Sign in to set job alerts for “Growth Marketing Manager” roles.
Culver City, CA $175,000.00-$215,000.00 6 days ago Senior Director of Brand Marketing - Pressed Juicery
Marketing, Senior Manager - Disney Music Group
Burbank, CA $107,300.00-$138,800.00 3 weeks ago Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)
Irwindale, CA $140,000.00-$160,000.00 1 day ago Beverly Hills, CA $140,000.00-$160,000.00 2 weeks ago Los Angeles, CA $145,000.00-$160,000.00 1 month ago Pasadena, CA $180,000.00-$190,000.00 2 weeks ago Director of Marketing and Communications
Los Angeles, CA $100,000.00-$140,000.00 3 weeks ago Group Product Marketing Manager, Consumer Products
Los Angeles, CA $162,000.00-$284,000.00 2 weeks ago Los Angeles, CA $170,000.00-$190,000.00 2 weeks ago Los Angeles, CA $165,000.00-$175,000.00 2 weeks ago Senior Director/VP of Integrated Marketing
Santa Monica, CA $130,000.00-$180,000.00 2 weeks ago Santa Monica, CA $149,440.00-$224,160.00 2 weeks ago Fractional CMO – Strategic Growth Leader (Wellness / CPG / Beauty E-Commerce Brands)
Director, Influencer Marketing and Partnerships
Executive Director, Talent Social Marketing
Culver City, CA $150,577.00-$195,750.00 2 weeks ago Los Angeles, CA $239,200.00-$266,000.00 2 weeks ago Beverly Hills, CA $100,000.00-$125,000.00 2 weeks ago Director, Marketing Creative Direction - Unpublished R&D Product
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr