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Senior Partner Product Marketing Manager

Jobright.ai, Armonk, New York, United States, 10504

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Senior Partner Product Marketing Manager

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Jobright.ai Senior Partner Product Marketing Manager

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Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: IBM is a leading technology company seeking a Partner Product Marketing Manager to define core solutions and lead the creation of marketing content and resources. This role involves end-to-end Go-to-Market planning, collaboration across various teams, and managing partnerships to drive marketing outcomes. Responsibilities: • Leads end-to-end Go to Market planning, execution and performance for a strategic ecosystem partner & product marketing • Key member of the IBM partner product marketing owning the entire spectrum of GTM, alignment, relationship for a specific Strategic partner, and product marketing • Works across IBM consulting, sales, all facets of marketing and communications leadership to execute the Go-to-Market plans for top revenue generating business priorities and offerings • Drives integration of partnership offerings in brand messaging, content & demand engine • Works closely with Partner GTM team to develop execution plan and alignment with Offering teams • Manages market development funds & resources to support execution activities • Drives the execution of the GTM plan to hit desired quarterly outcomes • Manages content and messaging development for priority plays for strategic partner offerings • Provides quarterly marketing outcomes updates to the business • Aligns with events team to think outside-the-box and include Partner product offerings, messaging at priority events • Collaborates with GEO marketing leads to share the partnership messaging, product marketing, content and align on the local marketing strategy • Engages Business Partners in launches, events, awards • Identifies and assists in building client stories to promote externally • Targets multiple audiences within the priority offerings – internal and external • Product launches and marketing Qualifications: Required: • 7+ years in marketing background, partner/product marketing, relationship management, or similar experience. • Apply effective process management and change management. • Analytical competence and data driven decision making competence. • Strong ability to communicate and collaborate across functions and geographies to drive influence. • Proficiency with spreadsheets & presentation applications. • Writing and presentations skills. • Apply innovative thinking and decision making. • Organization skills and good attention to detail. • Agile and Client centric attitude. Preferred: • Previous marketing and market specific background. • Previous experience with RTM (Routes to Market), Strategic Partnership Marketing and Product Marketing. • Previous experience in digital marketing and performance management. • Ability to think logically, to analyze pipeline and performance information and suggest corrective actions. Company: IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services. Founded in 1911, the company is headquartered in Armonk, New York, USA, with a team of 10001+ employees. The company is currently Public Company. IBM has a track record of offering H1B sponsorships. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job

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