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Mintlify

Growth Marketing

Mintlify, San Francisco, California, United States, 94199

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Why Mintlify? We're on a mission to empower builders.

Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Massive reach:

Our docs platform serves 70 million+ developers every year and powers documentation for 8,000+ companies, including Anthropic, Cursor, Windsurf, Scale AI, X, and over 20 % of the last YC batch.

Small team, huge impact:

We’re only

20 people

today, backed by

$18.5 million

in funding, each new hire shapes the company’s trajectory.

Culture of

slope over y-intercept

:

We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two in the coming year. This is a high-agency role for a growth-minded marketer who thrives on experimentation, moves fast with structure, and obsesses over ROI. You’ll lead our paid acquisition efforts—but you won’t stop there. We’re looking for someone who’s excited to think more broadly and creatively about growth, including underutilized organic, community, and partnership channels. You’ll work closely with our Head of Marketing to find scalable, high-ROI ways to attract and convert high-value leads. What you'll do

Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc

Design and run experiments to identify the best channels, messages, and formats to attract our ideal customer profiles

Drive pipeline growth through creative campaigns, including but not limited to paid ads

Define and monitor key metrics (e.g. CAC, ROAS, lead quality, pipeline contribution), and adjust strategy based on performance

Collaborate with design and content to repurpose creative assets and test performance-focused variations

Scope lightweight attribution and reporting needs

What you’ll bring

3+ years of experience in B2B growth or demand gen roles, with strong exposure to paid channels

Fluency with paid platforms (Google Ads, LinkedIn), plus comfort with tools like Salesforce, Looker Studio, or HubSpot

A test-and-learn mindset—you move quickly, but always with a clear hypothesis and a way to measure impact

Deep understanding of performance levers like CAC, ROAS, and pipeline contribution, and how to evaluate channels through that lens

Experience in early-stage, PLG environments

Bonus points

Experience exploring new growth surfaces (e.g. co-marketing, outbound content, ecosystem partnerships, niche communities)

Has marketed to developers or technical audiences

Company Benefits: Competitive compensation and equity

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Flexible work culture 20 days paid time off every year

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Health, dental, vision 401k or RRSP

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Free lunch and dinners $420/mo. wellness stipend

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Annual team offsite

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