Director of CRM

At EF Ultimate Break, we give everyone 18-35 an opportunity to transition from tourist to traveler. We do more than help people get a stamp in their passport, our guided tours encourage them to step outside their comfort zone, create forever friendships, immerse themselves in unfamiliar places, expand their mind through new cultures and come home with a changed perspective of the world. WARNING: working at Ultimate Break may inspire your own desire to see the world, good news is- we’ll help with that.

The Opportunity

We are seeking a strategic, data-driven, and experiment-minded Director, CRM. This individual has a deep expertise in CRM, performance reporting, attribution models, personalization, customer segmentation, retention, data accessibility and activation, marketing technology, and rapid experimentation. The ideal candidate is a natural connector that collaborates across functions, a creative thinker, and a hands-on executor who thrives in fast-paced environments.

• Own and execute our CRM strategy as we transition towards data-driven, personalized customer experiences/journeys.
• Optimize automated customer journeys to maximize engagement and retention including streamlining marketing-sales workflows
• Develop segmentation models and dynamic content strategies to enhance personalization at scale.
• Responsible for driving subscriber growth and retention including campaign work for promotional and product launches.
• Continuously experiment with new CRM tactics, messaging, and automation techniques to improve engagement and conversion.
  

Technical CRM Implementation & Optimization

• Collaborate with engineering and analytics teams to enhance CRM capabilities and automation workflows.
• Ensure best-in-class data hygiene, tracking, and analytics, with a strong understanding of marketing attribution models to measure campaign impact across multiple channels.
  

Performance & Continuous Optimization

• Define key CRM KPIs and implement A/B testing and iterative experimentation to improve campaign effectiveness.
• Leverage data-driven insights to refine automated lead nurturing, conversion, and retention campaigns.
• Stay ahead of CRM/AI trends and emerging technologies in the Gen-Z space, proactively testing new approaches to enhance effectiveness.

Qualifications

• 15+ years in CRM, lifecycle marketing, or marketing automation.
• Experience in Iterable, Salesforce, Hightouch and Tableau is strongly preferred, but not required.
• Deep understanding of marketing attribution and tracking methodologies to optimize campaign measurement.
• Highly analytical, ideally with SQL proficiency, for campaign analysis and optimization.
• Strong cross-functional collaboration skills to align CRM with business and product objectives.
• Entrepreneurial spirit, comfortable making decisions and thrives in a fast-moving environment.
• Excellent communication and interpersonal abilities.
• Passion for travel + Ultimate Break!
• Deep understanding of Gen Z customer behavior, needs, and preferences.

Why You ’ ll Love Working Here: Perks, Benefits and Earning Potential

Work in our downtown office where you’ll enjoy comprehensive professional development, frequent social programming, office-wide sports leagues and employee-run social groups (including our “EF-finity” groups: , LGBTQ+@EF, , , , ). In addition, you can expect:

• Paid International Business Travel opportunities
• Commitment to professional growth: robust monthly calendar of trainings, workshops and TED Talk style sessions
• Four weeks paid vacation your first year, ten paidholidays, and two floating holidays
• 25% company match on your 401(k)
• Market-leading medical, dental and vision coverage, along with life and disability insurance
• Wellness benefits including onsite and virtual classes run by EF instructors and a yearly fitnessreimbursement
• $1500 annual tuition reimbursement and $500 annual charity matching
• EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Discounts at local venues and businesses

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at

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