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Senior Paid Media Strategy Manager
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Senior Paid Media Strategy Manager
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Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Corteva Agriscience is seeking an experienced and strategic Paid Media Strategy Manager to develop, grow, and lead paid media within the U.S. Marketing Communications in-house agency. This role focuses on building a scalable paid media function that drives measurable outcomes for Corteva’s brand and customer acquisition across various portfolios. Responsibilities: • Build and lead Corteva’s internal paid media buying and planning function • Develop and execute data-informed, audience-first media strategies to support business goals across key customer segments (retailers, growers, channel partners) • Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across: Programmatic (display, CTV/OTT, audio, video) • Endemic & Native Media (ag publishers, sponsored content) • Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting • Partner with Legal, Procurement, and IT to evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions) • Lead media technology and vendor negotiations, ensuring cost-efficiency and future scalability • Develop and manage campaign budgets, media calendars, trafficking all creative materials, and reporting cadences • Mentor the paid media specialist with their day to day tasks • Operate as a player-coach—executing and optimizing campaigns • Foster cross-functional alignment with brand, content, creative, and analytics teams • Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights • Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews • Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units • Stay current on emerging technologies, tools, and media platforms to guide Corteva’s media evolution • Represent paid media best practices within the broader organization, contributing to media education and capability-building • Evaluate industry trends and competitive benchmarks to maintain Corteva’s leadership in agriculture marketing. Qualifications: Required: • Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications. • Eight or more years with Corteva, a communications agency, or other professional experience performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning. • 5+ years in a supervisory or leadership role within an agency or in-house team • Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print • Strong background in data analytics, attribution modeling, and ROI optimization • Deep knowledge of Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, The Trade Desk, and ad serving/tagging technologies • Experience managing large-scale budgets and working with cross-functional teams Preferred: • Current certifications in platforms such as DV360, The Trade Desk, Meta Blueprint, Google Ads, or GA4 • Experience in agriculture, B2B, or rural marketing sectors • Familiarity with CRM systems, audience segmentation tools, and first-party data strategy • Experience launching or leading in-house media functions and guiding organizational change Company: Corteva Agriscience provides agronomic support and services to help increase farmer productivity and profitability. Founded in 2019, the company is headquartered in Wilmington, Delaware, USA, with a team of 10001+ employees. The company is currently Public Company. Corteva Agriscience has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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Senior Paid Media Strategy Manager
role at
Jobright.ai 1 day ago Be among the first 25 applicants Join to apply for the
Senior Paid Media Strategy Manager
role at
Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Corteva Agriscience is seeking an experienced and strategic Paid Media Strategy Manager to develop, grow, and lead paid media within the U.S. Marketing Communications in-house agency. This role focuses on building a scalable paid media function that drives measurable outcomes for Corteva’s brand and customer acquisition across various portfolios. Responsibilities: • Build and lead Corteva’s internal paid media buying and planning function • Develop and execute data-informed, audience-first media strategies to support business goals across key customer segments (retailers, growers, channel partners) • Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across: Programmatic (display, CTV/OTT, audio, video) • Endemic & Native Media (ag publishers, sponsored content) • Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting • Partner with Legal, Procurement, and IT to evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions) • Lead media technology and vendor negotiations, ensuring cost-efficiency and future scalability • Develop and manage campaign budgets, media calendars, trafficking all creative materials, and reporting cadences • Mentor the paid media specialist with their day to day tasks • Operate as a player-coach—executing and optimizing campaigns • Foster cross-functional alignment with brand, content, creative, and analytics teams • Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights • Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews • Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units • Stay current on emerging technologies, tools, and media platforms to guide Corteva’s media evolution • Represent paid media best practices within the broader organization, contributing to media education and capability-building • Evaluate industry trends and competitive benchmarks to maintain Corteva’s leadership in agriculture marketing. Qualifications: Required: • Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications. • Eight or more years with Corteva, a communications agency, or other professional experience performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning. • 5+ years in a supervisory or leadership role within an agency or in-house team • Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print • Strong background in data analytics, attribution modeling, and ROI optimization • Deep knowledge of Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, The Trade Desk, and ad serving/tagging technologies • Experience managing large-scale budgets and working with cross-functional teams Preferred: • Current certifications in platforms such as DV360, The Trade Desk, Meta Blueprint, Google Ads, or GA4 • Experience in agriculture, B2B, or rural marketing sectors • Familiarity with CRM systems, audience segmentation tools, and first-party data strategy • Experience launching or leading in-house media functions and guiding organizational change Company: Corteva Agriscience provides agronomic support and services to help increase farmer productivity and profitability. Founded in 2019, the company is headquartered in Wilmington, Delaware, USA, with a team of 10001+ employees. The company is currently Public Company. Corteva Agriscience has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
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