Ralph Lauren
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Brand Marketing Manager, Content
role at
Ralph Lauren Join to apply for the
Brand Marketing Manager, Content
role at
Ralph Lauren Get AI-powered advice on this job and more exclusive features. Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
This role is the operational and strategic partner to the North America Marketing Lead, Content & Operations, responsible for leading the execution of omnichannel content strategies across digital, email, retail, and wholesale placements in North America marketing environments. The ideal candidate brings deep expertise in fit-for-platform content strategy—ensuring that assets are optimized for native behavior and performance across each channel. This person will align global and regional initiatives while driving content efficiency, quality, and impact across all touchpoints.
Own the end-to-end content planning process across all placements (digital, email, retail, wholesale). Translate the overarching content strategy into actionable briefs and roadmaps for execution for seasonal campaigns. Ensure digital and paid media content is fit-for-platform, performance-optimized, and aligned to audience behavior. Brief and localize global shoots to support NAM-specific campaigns and channel needs. Partner closely with channel marketing leads, creative teams, and business leads to ensure strategic and creative consistency. Lead weekly content reviews and touchpoints to track progress, identify risks, and guide decision-making. Oversee the content calendar, ensuring delivery against seasonal priorities and business objectives and total seasonal content orchestration. Monitor content KPIs and partner with analytics teams to drive performance improvements.
Salary range: $65,000 - $116,000 annually
Experience, Skills & Knowledge
Experience in content strategy, omnichannel marketing, or digital/retail execution. Demonstrated ability to create and optimize fit-for-platform content across digital placements. Self-starter with strong organizational and project management skills—able to work independently and proactively drive progress. Excellent communication and collaboration skills; thrives in a fast-paced, cross-functional environment. Agency experience a plus, particularly in content production, digital, or retail categories.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Ralph Lauren by 2x Sign in to set job alerts for “Brand Manager” roles.
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Brand Marketing Manager, Content
role at
Ralph Lauren Join to apply for the
Brand Marketing Manager, Content
role at
Ralph Lauren Get AI-powered advice on this job and more exclusive features. Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
This role is the operational and strategic partner to the North America Marketing Lead, Content & Operations, responsible for leading the execution of omnichannel content strategies across digital, email, retail, and wholesale placements in North America marketing environments. The ideal candidate brings deep expertise in fit-for-platform content strategy—ensuring that assets are optimized for native behavior and performance across each channel. This person will align global and regional initiatives while driving content efficiency, quality, and impact across all touchpoints.
Own the end-to-end content planning process across all placements (digital, email, retail, wholesale). Translate the overarching content strategy into actionable briefs and roadmaps for execution for seasonal campaigns. Ensure digital and paid media content is fit-for-platform, performance-optimized, and aligned to audience behavior. Brief and localize global shoots to support NAM-specific campaigns and channel needs. Partner closely with channel marketing leads, creative teams, and business leads to ensure strategic and creative consistency. Lead weekly content reviews and touchpoints to track progress, identify risks, and guide decision-making. Oversee the content calendar, ensuring delivery against seasonal priorities and business objectives and total seasonal content orchestration. Monitor content KPIs and partner with analytics teams to drive performance improvements.
Salary range: $65,000 - $116,000 annually
Experience, Skills & Knowledge
Experience in content strategy, omnichannel marketing, or digital/retail execution. Demonstrated ability to create and optimize fit-for-platform content across digital placements. Self-starter with strong organizational and project management skills—able to work independently and proactively drive progress. Excellent communication and collaboration skills; thrives in a fast-paced, cross-functional environment. Agency experience a plus, particularly in content production, digital, or retail categories.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Ralph Lauren by 2x Sign in to set job alerts for “Brand Manager” roles.
New York, NY $225,000.00-$325,000.00 6 days ago New York, NY $80,000.00-$95,000.00 1 week ago New York, NY $83,000.00-$119,000.00 1 month ago Freelance: Manager, Brand Marketing, CNBC
Englewood Cliffs, NJ $75,000.00-$95,000.00 2 weeks ago Senior Manager, Retail Marketing & Events
New York City Metropolitan Area 3 weeks ago New York, NY $115,000.00-$120,000.00 1 week ago New York City Metropolitan Area $90,000.00-$120,000.00 1 day ago New York, NY $138,500.00-$200,800.00 1 day ago Instagram Global Consumer Brand Marketing Manager
New York, NY $150,000.00-$211,000.00 2 days ago New York City Metropolitan Area $100,000.00-$115,000.00 2 weeks ago New York, NY $90,000.00-$115,000.00 1 month ago New York, NY $125,000.00-$140,000.00 6 days ago New York, NY $60,000.00-$70,000.00 2 weeks ago New York, NY $128,000.00-$186,000.00 1 week ago New York, NY $118,000.00-$133,000.00 3 weeks ago Senior Multibrand Marketing & Events Manager
New York City Metropolitan Area 3 weeks ago New York, NY $65,000.00-$75,000.00 2 weeks ago New York, NY $75,000.00-$85,000.00 2 weeks ago New York, NY $100,000.00-$115,000.00 1 week ago New York, NY $99,000.00-$151,000.00 1 week ago New York City Metropolitan Area $100,000.00-$120,000.00 3 days ago New York, NY $90,000.00-$130,000.00 6 days ago Manager, Brand Marketing & Communications - The Orchard
New York, NY $65,000.00-$72,000.00 3 days ago New York, NY $122,000.00-$176,000.00 1 week ago New York, NY $72,000.00-$78,000.00 1 week ago New York, NY $90,000.00-$100,000.00 1 week ago New York, NY $90,000.00-$115,000.00 1 week ago New York, NY $138,000.00-$170,000.00 2 days ago Customer Marketing Manager, New Ventures
New York, NY $103,000.00-$129,000.00 23 hours ago New York, NY $130,050.00-$180,600.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr