Lamwork
Published: Nov 21, 2024 – The Advertising Director collaborates with cross-functional marketing teams to ensure strategic alignment of briefs, and balances immediate sales goals with long-term brand identity. This position oversees the development and implementation of high-quality creative assets across various channels, working closely with production teams to maintain brand standards. The director also directs post-production processes and ensures all outputs align with brand values, design guidelines, and consumer engagement strategies.
Job Summary:
Define, own, and develop the company's Advertising strategy. Take full PnL responsibility and ensure a sustainable growth budget that is aligned with the different business units and departments. Lead and continuously develop his/her team (Ad Operations, Ad data, Ad product, Ad programmatic) Be responsible for the overall development of the Advertising product portfolio and its integration in line with the user and customer needs. Continuously adapt the Advertising landscape and technology to reflect the latest trends and market developments. Ensure a state-of-the-art Advertising technology stack reflecting the needs of the customers. Optimize the revenue streams out of the programmatic Advertising channels ensuring optimal fill rate, CPMs, and campaign management. Ensure advertising products perform as per market standards and align with the product directors. Understand the competitive landscape, and the Spanish Advertising market environment and know relevant industry standards. Skills on Resume:
PnL Management (Hard Skills) Product Development (Hard Skills) Market Analysis (Hard Skills) Ad Optimization (Hard Skills) Competitive Analysis (Hard Skills) 3. Advertising Director, Visionary Adworks, Austin, TX
Job Summary:
Build and maintain strong relationships with media agencies, including negotiating annual SOWs, reconciling agency manpower hours vs budget, and providing performance assessments to deliver results cost-effectively. Manage across the portfolio of Company brands to remain flexible to dynamic business and marketplace changes, yet take advantage of scale and volume. Partner with agencies to provide media principles and strategies for the portfolio, as well as align with individual brand strategies to drive maximum results. Work closely with brand teams on media planning, creative development processes, and execution and act as a liaison with agencies to ensure efficient use of agency manpower. Facilitate the development of integrated plans across other consumer touchpoints to maintain consistency of brand messaging. Partner with research and analytics team members to develop standardized KPIs for media performance and analyze data to improve the efficiency and effectiveness of media. Continually seek out and implement cost savings opportunities to provide the optimal mix of working vs. non-working media investment. Manage and coach digital marketing manager working across social media, digital media, websites, SEO, SEM, etc. Collaborate across groups including brand teams, packaging, research, shopper marketing, sales, e-commerce, etc. to ensure tight linkage of communications across the consumer journey. Skills on Resume:
Media Agency Relationship Management (Soft Skills) Integrated Plan Development (Hard Skills) Media Performance Analysis (Hard Skills) Cost Optimization (Hard Skills) Team Coaching (Soft Skills) 4. Brand and Advertising Director, Creative Pulse Agency, Chicago, IL
Job Summary:
Lead brand development and management for the enterprise brand portfolio. Deliver broad strategic initiatives that become foundational to brand positioning, brand expression, and activation through both internal and external communication channels. Responsible for both broad strategic undertakings and as well as strategic brand activation product and business positioning and verbal and visual expression. Partners with marketing organization strategists and with business unit stakeholders. Create and deliver an annual advertising plan with key performance metrics. Lead brief development and with the media agency, deliver informed channel plans. Integrate targeted advertising and lower funnel paid activities. Develop and lead creative briefings for campaigns. Identify and work with strategic, innovative external partners and brand agencies to strengthen the creative message, relevance to the target audience, and overall brand differentiation. Collaborate with insights and client experience teams to understand key consumer needs, barriers, and insights, to develop an effective brand expression and communication strategy. Develop brand development and communication strategy by synthesizing information from multiple sources and driving the application of key insights into business actions. Build relationships with internal stakeholders to innovate solutions and new opportunities for delivering increased awareness and brand preference for Silicon Valley Bank. Align and integrate efforts with corporate communications (earned media) and internal communications to advance the reputation of the enterprise brand. Produce media performance analysis, and derive implications and recommendations that lead to more effective paid channel allocation. Skills on Resume:
Brand Development (Hard Skills) Strategic Planning (Hard Skills) Brand Positioning (Hard Skills) Advertising Planning (Hard Skills) Creative Briefing (Hard Skills) External Partner Collaboration (Soft Skills) Consumer Insights Analysis (Hard Skills) Media Performance Analysis (Hard Skills) Job Summary:
Work closely with the Commercial marketing teams (commercial, comms, digital, sales). Ensure that briefs are strategically right for reputation and appropriate for business, balancing short-term sales objectives with the longer-term identity of the brand. Understanding and championing content that delivers real benefits for the consumer. Work with in-house film team and third-party film/video production agencies to ensure assets are implemented correctly in every channel and platform and produced to the brand's high creative standards. Interrogate the creative briefs for the products and technologies you’re writing about collaborate closely with colleagues in other teams and work across a range of media to create seamless integrated campaigns. Collaborate with Commercial, Legal, and Performance team colleagues to create solutions that are responsive and robust. Define and direct sound design elements to bring a further dimension to advertising whilst understanding the confines and consumer behaviors of certain social channels. Design for sound off, delight with sound on. Oversee post-production elements such as editing, color grade, retouching and clean-up, and CGI work. Ensuring all work is in line with brand values and follows the relevant brand and design guidelines. Skills on Resume:
Cross-functional Collaboration (Soft Skills) Strategic Brief Development (Hard Skills) Consumer-Centric Content Creation (Hard Skills) Film/Video Production Management (Hard Skills) Creative Brief Interpretation (Hard Skills) Legal and Commercial Collaboration (Soft Skills) Job Summary:
Lead a team to successfully develop and execute all US National and Local media strategies and tactical plans. Establish the objectives, key results, processes, timing, necessary assets, and workflow needed to ensure a high-functioning team. Ensure teams develop media strategies and plans that are grounded in business priorities and consumer insights. Foster a high-performing, results-based culture within the media team. Responsible for overarching, integrated media strategy across all advertising campaigns. Ensure all media plans are optimized to deliver awareness, impact, and engagement towards the Red Bull consumption group and to achieve overarching marketing objectives. Ensure the development of insightful, comprehensive campaign analyses and that learnings are applied to current and future campaigns as real-time as possible. Work cross-functionally to ensure integration of Paid, Owned, and Earned media in close collaboration with Red Bull Media House North America. Manage the media agency (including Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, and OOH) to deliver insightful/effective/efficient plans that deliver on objectives. Perform annual media agency evaluation and develop/implement performance plans. Run media agency selection process and negotiate/maintain all agency contracts including fees and scopes of work. Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen plans. Lead and implement smooth Planning and Buying operations between the majority of campaigns executed by the Media Agency and the small part of the Media budget which is bought in-house. Analyze and optimize set-up to scale what works. Skills on Resume:
Consumer Insight Integration (Hard Skills) Campaign Optimization (Hard Skills) Cross-functional Collaboration (Soft Skills) Media Agency Management (Soft Skills) Performance Analysis (Hard Skills) Negotiation and Contract Management (Hard Skills) 7. Senior Advertising Director, Spark Innovators, Phoenix, AZ
Job Summary:
Drive consistent media best practices to deliver more targeted, relevant, and “data-driven” advertising campaigns. Understand and leverage all available data to improve media targeting efficiency and effectiveness. Constantly identify, analyze, and leverage the latest media trends and emerging technologies, seeking out new opportunities and applying them to media strategies. Ensure Google Marketing Platform ad tech stack is being fully leveraged and that teams are constantly pushing for performance improvement, State-of-the-art programmatic advertising performance, and innovation adoption. Understand and apply the DV360 and Google Campaign Manager tools or have comparable experience with other DSPs/Ad Servers. Build in-team expertise across all new media channels including programmatic, social, search, and connected/addressable TV. Ensure compliance with CCPA and any other relevant Data privacy laws relevant to US Advertising. Ensure the team is constantly at the forefront of the evolving media landscape and deliver relevant training. Support the VP, of Advertising in developing and implementing the annual business plan. Responsible for annual media planning reviews, buying reviews, and buying recommendations with media agency. Responsible for Media Cost KPI setting, benchmarking, and controlling across all Media to increase the value of Media Buys on an ongoing basis. Guide, challenge and control the performance of the Media Agency in the National Upfront Buying as well as ongoing Media Buying to optimize CPM and C/GRP. Responsible for bi-annual MMM inputs and for ensuring MMM learnings are leveraged to optimize the Media plan. Manage and maintain the annual media budget, ensuring consistency across Finance and internal media management platform. Skills on Resume:
Data-Driven Campaign Development (Hard Skills) Media Trend Analysis (Hard Skills) Programmatic Advertising Optimization (Hard Skills)
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Define, own, and develop the company's Advertising strategy. Take full PnL responsibility and ensure a sustainable growth budget that is aligned with the different business units and departments. Lead and continuously develop his/her team (Ad Operations, Ad data, Ad product, Ad programmatic) Be responsible for the overall development of the Advertising product portfolio and its integration in line with the user and customer needs. Continuously adapt the Advertising landscape and technology to reflect the latest trends and market developments. Ensure a state-of-the-art Advertising technology stack reflecting the needs of the customers. Optimize the revenue streams out of the programmatic Advertising channels ensuring optimal fill rate, CPMs, and campaign management. Ensure advertising products perform as per market standards and align with the product directors. Understand the competitive landscape, and the Spanish Advertising market environment and know relevant industry standards. Skills on Resume:
PnL Management (Hard Skills) Product Development (Hard Skills) Market Analysis (Hard Skills) Ad Optimization (Hard Skills) Competitive Analysis (Hard Skills) 3. Advertising Director, Visionary Adworks, Austin, TX
Job Summary:
Build and maintain strong relationships with media agencies, including negotiating annual SOWs, reconciling agency manpower hours vs budget, and providing performance assessments to deliver results cost-effectively. Manage across the portfolio of Company brands to remain flexible to dynamic business and marketplace changes, yet take advantage of scale and volume. Partner with agencies to provide media principles and strategies for the portfolio, as well as align with individual brand strategies to drive maximum results. Work closely with brand teams on media planning, creative development processes, and execution and act as a liaison with agencies to ensure efficient use of agency manpower. Facilitate the development of integrated plans across other consumer touchpoints to maintain consistency of brand messaging. Partner with research and analytics team members to develop standardized KPIs for media performance and analyze data to improve the efficiency and effectiveness of media. Continually seek out and implement cost savings opportunities to provide the optimal mix of working vs. non-working media investment. Manage and coach digital marketing manager working across social media, digital media, websites, SEO, SEM, etc. Collaborate across groups including brand teams, packaging, research, shopper marketing, sales, e-commerce, etc. to ensure tight linkage of communications across the consumer journey. Skills on Resume:
Media Agency Relationship Management (Soft Skills) Integrated Plan Development (Hard Skills) Media Performance Analysis (Hard Skills) Cost Optimization (Hard Skills) Team Coaching (Soft Skills) 4. Brand and Advertising Director, Creative Pulse Agency, Chicago, IL
Job Summary:
Lead brand development and management for the enterprise brand portfolio. Deliver broad strategic initiatives that become foundational to brand positioning, brand expression, and activation through both internal and external communication channels. Responsible for both broad strategic undertakings and as well as strategic brand activation product and business positioning and verbal and visual expression. Partners with marketing organization strategists and with business unit stakeholders. Create and deliver an annual advertising plan with key performance metrics. Lead brief development and with the media agency, deliver informed channel plans. Integrate targeted advertising and lower funnel paid activities. Develop and lead creative briefings for campaigns. Identify and work with strategic, innovative external partners and brand agencies to strengthen the creative message, relevance to the target audience, and overall brand differentiation. Collaborate with insights and client experience teams to understand key consumer needs, barriers, and insights, to develop an effective brand expression and communication strategy. Develop brand development and communication strategy by synthesizing information from multiple sources and driving the application of key insights into business actions. Build relationships with internal stakeholders to innovate solutions and new opportunities for delivering increased awareness and brand preference for Silicon Valley Bank. Align and integrate efforts with corporate communications (earned media) and internal communications to advance the reputation of the enterprise brand. Produce media performance analysis, and derive implications and recommendations that lead to more effective paid channel allocation. Skills on Resume:
Brand Development (Hard Skills) Strategic Planning (Hard Skills) Brand Positioning (Hard Skills) Advertising Planning (Hard Skills) Creative Briefing (Hard Skills) External Partner Collaboration (Soft Skills) Consumer Insights Analysis (Hard Skills) Media Performance Analysis (Hard Skills) Job Summary:
Work closely with the Commercial marketing teams (commercial, comms, digital, sales). Ensure that briefs are strategically right for reputation and appropriate for business, balancing short-term sales objectives with the longer-term identity of the brand. Understanding and championing content that delivers real benefits for the consumer. Work with in-house film team and third-party film/video production agencies to ensure assets are implemented correctly in every channel and platform and produced to the brand's high creative standards. Interrogate the creative briefs for the products and technologies you’re writing about collaborate closely with colleagues in other teams and work across a range of media to create seamless integrated campaigns. Collaborate with Commercial, Legal, and Performance team colleagues to create solutions that are responsive and robust. Define and direct sound design elements to bring a further dimension to advertising whilst understanding the confines and consumer behaviors of certain social channels. Design for sound off, delight with sound on. Oversee post-production elements such as editing, color grade, retouching and clean-up, and CGI work. Ensuring all work is in line with brand values and follows the relevant brand and design guidelines. Skills on Resume:
Cross-functional Collaboration (Soft Skills) Strategic Brief Development (Hard Skills) Consumer-Centric Content Creation (Hard Skills) Film/Video Production Management (Hard Skills) Creative Brief Interpretation (Hard Skills) Legal and Commercial Collaboration (Soft Skills) Job Summary:
Lead a team to successfully develop and execute all US National and Local media strategies and tactical plans. Establish the objectives, key results, processes, timing, necessary assets, and workflow needed to ensure a high-functioning team. Ensure teams develop media strategies and plans that are grounded in business priorities and consumer insights. Foster a high-performing, results-based culture within the media team. Responsible for overarching, integrated media strategy across all advertising campaigns. Ensure all media plans are optimized to deliver awareness, impact, and engagement towards the Red Bull consumption group and to achieve overarching marketing objectives. Ensure the development of insightful, comprehensive campaign analyses and that learnings are applied to current and future campaigns as real-time as possible. Work cross-functionally to ensure integration of Paid, Owned, and Earned media in close collaboration with Red Bull Media House North America. Manage the media agency (including Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, and OOH) to deliver insightful/effective/efficient plans that deliver on objectives. Perform annual media agency evaluation and develop/implement performance plans. Run media agency selection process and negotiate/maintain all agency contracts including fees and scopes of work. Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen plans. Lead and implement smooth Planning and Buying operations between the majority of campaigns executed by the Media Agency and the small part of the Media budget which is bought in-house. Analyze and optimize set-up to scale what works. Skills on Resume:
Consumer Insight Integration (Hard Skills) Campaign Optimization (Hard Skills) Cross-functional Collaboration (Soft Skills) Media Agency Management (Soft Skills) Performance Analysis (Hard Skills) Negotiation and Contract Management (Hard Skills) 7. Senior Advertising Director, Spark Innovators, Phoenix, AZ
Job Summary:
Drive consistent media best practices to deliver more targeted, relevant, and “data-driven” advertising campaigns. Understand and leverage all available data to improve media targeting efficiency and effectiveness. Constantly identify, analyze, and leverage the latest media trends and emerging technologies, seeking out new opportunities and applying them to media strategies. Ensure Google Marketing Platform ad tech stack is being fully leveraged and that teams are constantly pushing for performance improvement, State-of-the-art programmatic advertising performance, and innovation adoption. Understand and apply the DV360 and Google Campaign Manager tools or have comparable experience with other DSPs/Ad Servers. Build in-team expertise across all new media channels including programmatic, social, search, and connected/addressable TV. Ensure compliance with CCPA and any other relevant Data privacy laws relevant to US Advertising. Ensure the team is constantly at the forefront of the evolving media landscape and deliver relevant training. Support the VP, of Advertising in developing and implementing the annual business plan. Responsible for annual media planning reviews, buying reviews, and buying recommendations with media agency. Responsible for Media Cost KPI setting, benchmarking, and controlling across all Media to increase the value of Media Buys on an ongoing basis. Guide, challenge and control the performance of the Media Agency in the National Upfront Buying as well as ongoing Media Buying to optimize CPM and C/GRP. Responsible for bi-annual MMM inputs and for ensuring MMM learnings are leveraged to optimize the Media plan. Manage and maintain the annual media budget, ensuring consistency across Finance and internal media management platform. Skills on Resume:
Data-Driven Campaign Development (Hard Skills) Media Trend Analysis (Hard Skills) Programmatic Advertising Optimization (Hard Skills)
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