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Jobright.ai

Product Manager, Identity Graph (Remote)

Jobright.ai, Carlsbad, California, United States, 92002

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Product Manager, Identity Graph (Remote)

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Product Manager, Identity Graph (Remote)

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Jobright.ai Product Manager, Identity Graph (Remote)

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Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Viasat is a company on a mission to deliver connections with the capacity to change the world. They are seeking a highly qualified and strategic Product Manager to lead initiatives in User Identity and Segmentation, focusing on building robust identity solutions that enhance user experience while ensuring privacy compliance. Responsibilities: • Define and champion the product vision, strategy, and roadmap for user identity, data storage, segmentation capabilities, targeting taxonomy, and efficacy measurement capabilities within our product ecosystem. • Conduct in-depth market research, competitive analysis, and gather customer insights to identify new opportunities and inform product decisions. • Translate complex business problems and user needs into detailed product requirements, user stories, and use cases. • Collaborate closely with engineering, data science, and design teams throughout the product lifecycle, from ideation to launch and iteration. • Partner with legal and privacy teams to ensure all identity and segmentation solutions are aligned with global privacy regulations (e.g., GDPR, CCPA) and industry standard methodologies. • Work with sales and marketing to develop go-to-market strategies, product positioning, and sales enablement materials. • Monitor product performance, analyze performance data, and derive actionable insights to drive continuous improvement and optimize user value. • Design and implement a series of A/B tests to validate hypotheses, optimize product features, and drive data-driven decision-making for personalization and segmentation strategies. • Act as a subject matter expert on identity resolution, data onboarding, audience segmentation, and privacy-enhancing technologies within the digital ecosystem. • Communicate product updates, performance, and strategy effectively to various stakeholders, including executive leadership. Qualifications: Required: • Bachelor's degree or equivalent experience in Computer Science, Engineering, Business, Marketing, or an equivalent. • 8+ years of product management experience, with at least 2-3 years focused specifically on user identity, data platforms, or audience segmentation in the technology or MarTech space. • Deep understanding of identity resolution techniques (e.g., deterministic vs. probabilistic matching, DMPs, CDPs, identity graphs). • Solid grasp of user engagement workflows, personalization methods, measurement, and optimization. (This includes considerations for media content personalization). • Familiarity with data privacy regulations (e.g., GDPR, CCPA) and a strong commitment to building privacy-by-design solutions. • Proven ability to define product strategy, create detailed roadmaps, and implement complex projects from concept to launch. • Strong communication skills, with the ability to explain technical concepts clearly. • Proficient in data analysis to drive product decisions and evaluate outcomes. Preferred: • Experience in Advertising, Digital Media, and/or Aviation industry a plus. • Familiarity with AdTech concepts such as DMP, CDP, data cleanrooms, contextual and audience targeting, and 1st/2nd/3rd/0-party data. Company: Viasat is a global communications company that offers satellite services. Founded in 1986, headquartered in Carlsbad, California, USA, team size 5001-10000 employees, currently Public Company. Viasat has a track record of offering H1B sponsorships. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job

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