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Search Marketing Specialist, Mid-Level

Jobright.ai, Boston, Massachusetts, us, 02298

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Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Fusion Worldwide is seeking a hands-on, data-obsessed Search Marketing Specialist to lead both the strategy and execution of paid and organic search across various channels. This role focuses on building a discoverability engine to drive qualified traffic and revenue while adapting to evolving buyer behaviors in the digital landscape. Responsibilities: • Act as Fusion’s digital radar detecting where demand is moving and how to meet it profitably • Monitor keyword and search trends to identify real-time customer needs and component shortages • Surface product-level insights to influence promotions, merchandising, and inventory prioritization • Help the team proactively position deals and offers aligned with high-demand, low-availability parts • Launch, manage, and optimize cost-efficient campaigns across Google Ads (Search, Shopping, Performance Max) • Write and test high-converting ad copy, refine keyword targeting, and scale winning structures • Build scalable, feed-based campaign architectures to support 700K+ SKUs • Audit and optimize product pages for technical SEO, metadata, internal linking, and content relevance • Partner with product and content teams on keyword-driven landing pages • Monitor rankings, address SEO gaps, and act quickly on performance shifts • Stay ahead of evolving search behaviors from Google SGE to visual search (Google Lens, Pinterest) and AI discovery (ChatGPT, Perplexity, Brave, TikTok Search) • Experiment with new tools and discovery interfaces that impact B2B product search • Identify and act on strategic opportunities to increase Fusion’s visibility across non-traditional platforms • Configure GA4 for accurate tracking, including events, goals, attribution models, and funnel reporting • Build performance dashboards in Looker Studio (or similar tools) • Tie every campaign and optimization back to KPIs: qualified traffic, conversion rates, cost-per-click, and ROAS Qualifications: Required: • 3–5 years of hands-on experience in paid search, SEO, or search-focused performance marketing • Proven ability to drive results with Google Ads, Shopping feeds, and GA4 • Skilled in both technical SEO and on-page optimization at scale • Excited by how AI and visual search are transforming product discovery • Highly attuned to market signals and very comfortable translating search trends into revenue-driving insights • Strong analytical thinker with the ability to turn data insights into strategy and execution action • A self-starter who thrives in a fast-moving, high-accountability environment Company: Global electronic components distributor Founded in 2001, the company is headquartered in Boston, Massachusetts, USA, with a team of 201-500 employees. The company is currently Growth Stage. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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