Behavioral Insurance Activation Manager

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Behavioral Insurance Activation Manager

Postuler locations Boston, Massachusetts Toronto, siège social mondial (200 Bloor) time type Temps plein posted on Publié il y a 3 jour(s) time left to apply Date de fin: 30 septembre 2025 (Il reste plus de 30jours pour postuler) job requisition id JR

We are a different type of life insurance company thanks to our differentiated behavioral insurance offering, John HancockVitality. This innovative offering uses behavioral economic theories to encourage and foster positive health behaviors and returns value to the consumer and distributor in a “Shared Value” format. We are looking for someone to drive that mission forward with enthusiasm, passion, and conviction. In this role, you will be crucial in driving business growth leading with Behavioral Insurance as our core differentiator. Reporting to AVP, Head of Behavioral Insurance Activation, you will be ensuring consistent and impactful messaging across our business. You will provide essential support, storytelling/presentations, and resources to our distribution teams, fostering both inorganic and organic growth of our Behavioral Insurance solutions. Your expertise will be instrumental in distilling insights from data to craft impactful stories and collaborating with teams to drive impactful pilots and recommendations to amplify the John Hancock Vitality value proposition. A successful candidate will play a pivotal role in positioning our company as the leader in the market by creating and communicating a consistent message and positioning of John Hancock Vitality within our Longer. Healthier. Better. mission.

Key Responsibilities:

• Collaborate with the Head of Behavioral Insurance Activation, Distribution teams, and Marketing teams to develop and implement strategic storytelling and tailored sales messaging that effectively communicate the value propositions of our Vitality offerings and “our why”, ensuring consistency across all business interactions and launches.
• Represent John Hancock and Behavioral Insurance and travel to regional meetings, industry conferences, seminars, and webinars to share our expertise on longevity, behavioral science, Vitality, and their implications to the industry, thereby enhancing the brand's presence and support to sales efforts.
• Communicate complex ideas, concepts, and Behavioral Insurance theories to diverse internal and external relationships (including distributor Sr. Management).
• Build and maintain collaborative partnerships with internal stakeholders and external distribution partners to ensure strategic alignment and drive cohesive strategies for Vitality activation and growth.
• Analyze Vitality sales and engagement data to distill actionable insights and lead pilot programs that drive targeted strategies, maximizing sales and engagement.
• Support opportunities to enhance producer engagement and client registration, supporting sales language creation and decision-making.
• Lead efforts to partner with distribution and distribution partners to create fierce advocates of the Vitality solution and align with the Longer. Healthier. Better. mission.
• Coordinate and aid in creative distribution activation events using Behavioral Insurance partners (e.g., GRAIL Laboratory Visits, MIT Age Lab events, our Longer Healthier Better symposium). Provide recommendations to make these events unique and actionable for distribution and distribution partners. Partner with distribution team members and distribution activation teams, to coordinate follow up messaging and content that is measurable with both sales and Vitality engagement results.
• Support and take ownership of certain strategic growth initiatives and projects to drive Vitality election and engagement across the organization.
• Collaborate with Marketing and stakeholders to provide consistent messaging and storytelling of Vitality across product launches, initiatives, and projects that reinforces our unique value propositions and differentiators in the market.
• Empower distribution teams with the necessary support, marketing resources, and messaging to effectively sell Vitality solutions, driving both increased sales, engagement, and registration.

Qualifications:

• Bachelor's degree in Marketing , Business, Behavioral Economics, or related field.
• 7+ years of experience in the marketing, life/LTC insurance, sales enablement, behavioral economics, or related field with a focus on driving sales growth .
• Persuasive communication and presentation skills, with a record of creating and delivering engaging presentations while handling potential objections
• Proven experience in sales enablement, storytelling, public speaking, or related roles with a demonstrated understanding of the connection of longevity and behavioral science to our business.
• Strong understanding of behavioral insurance principles and customer decision-making processes.
• Ability and willingness to travel within the United States and Canada
• Analytical mindset with a focus on data-driven decision-making.
• Strong facilitation skills
• Prior experience in life insurance distribution preferred

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

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À propos de Manuvie et de John Hancock

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse .

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitable s , et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.

Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à .

Referenced Salary Location

Boston, Massachusetts

Modalités de travail

Hybride

Salary range is expected to be between

$90,225.00 USD - $162,405.00 USD

Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)

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