AI DevTool Go-To-Market Strategy Lead (GTM)

Join to apply for the AI DevTool Go-To-Market Strategy Lead (GTM) role at Naptha AI

Join to apply for the AI DevTool Go-To-Market Strategy Lead (GTM) role at Naptha AI

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AI DevTool Go-To-Market Strategy Lead | naptha.ai
About The Role
We are seeking an exceptional AI DevTool Go-To-Market Strategy Lead to join Naptha AI at the ground floor. In this role, you will be responsible for developing our go-to-market strategy for a revolutionary AI agent interoperability platform, focusing specifically on the AI developer tools ecosystem. Working closely with our Brand Marketer and reporting directly to the CEO, you will help us identify, understand, and validate our ideal early adopters within the AI development community.
This role is critical in crafting our path to market from first principles in the rapidly evolving AI tooling space. You will focus on discovering where AI platform builders and developers gather, conducting user interviews with technical audiences, performing deep market research in the AI tooling landscape, and testing different approaches to reach and engage potential users. Your insights will help shape both our product direction and go-to-market strategy while working collaboratively with our Brand Marketer to inform technical messaging.
Core Responsibilities
Customer & Market Discovery

• Lead customer discovery efforts to identify and validate our ideal customer profile within the AI development ecosystem
• Design and execute research programs to deeply understand various market segments, with a focus on AI development communities and enterprise AI adoption
• Develop and iterate on our go-to-market strategy using Lean GTM methodologies
• Create and validate hypotheses about our target market through rapid experimentation
  

Community Engagement & Growth

• Identify and establish presence in key AI development communities and platforms
• Design and execute engagement strategies across relevant platforms (GitHub, Discord, Reddit, Twitter, etc.)
• Build and nurture relationships with potential early adopters and community leaders
• Create and manage content strategy to establish thought leadership in AI agent interoperability
  

Product Marketing & Messaging

• Develop clear, differentiated messaging that resonates with technical audiences
• Create compelling narratives around our platform's value proposition
• Design and execute competitive analysis to inform positioning
• Work with technical teams to translate complex capabilities into clear value propositions
  

GTM Operations & Tools

• Build and manage our GTM tech stack, leveraging AI-powered tools for maximum efficiency
• Design and implement systems for tracking key metrics and gathering customer feedback
• Create and optimize automated workflows for lead generation and nurturing
• Implement and manage tools for customer insight gathering and analysis
  

In this role, you're a good fit if you have:

• 5+ years of GTM experience with developer tools, AI/ML platforms, or similar technical products
• Deep understanding of the AI tooling ecosystem and developer workflows
• Experience bringing developer-focused products to market, especially in AI/ML space
• Proven track record of successful GTM strategy development in early-stage environments
• Strong technical aptitude with ability to understand and communicate complex AI concepts
• Experience with Lean GTM methodologies and rapid experimentation
• Demonstrated ability to build and engage developer communities
• Strong analytical skills with experience in technical market research
• Excellence in written and verbal communication for technical audiences
• Experience with modern GTM tools and AI-powered marketing automation
  

Required Skills & Tools

• Proficiency with AI-powered GTM tools (e.g., Octave, Clay, heyreach, Rava.ai)
• Experience with community management and engagement platforms
• Familiarity with marketing automation and CRM systems (HubSpot, Churnzero)
• Data analysis and visualization capabilities
• Content creation and management
• Project management and execution
• Experience with video communication tools (Loom)
  

About the hiring process:

• Initial video interview with CEO
• Case study presentation: GTM strategy development
• Panel interview with technical team
• Final interview with co-founders
  

Compensation & Benefits:

• Competitive salary with significant equity stake appropriate for pre-seed stage
• Opportunity to shape the direction of a revolutionary AI platform
• Remote-first work environment
• Full medical, dental, and vision coverage
• Flexible PTO policy
• Learning and development budget
  

Additional Requirements:

• Must be comfortable with ambiguity and rapid change typical of pre-seed startups
• Ability to work independently and manage multiple priorities
• Strong bias for action and experimental approach
• Excellent time management and prioritization skills
  

Naptha AI is committed to building a diverse and inclusive workplace. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of background.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Software Development

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