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The Senior Product Manager manages all aspects of the product life cycle for existing products, supports new product development and launches, and analyzes product line financial metrics and cost targets.
Primary Responsibilities
- Supports the development and overall execution of Product Roadmaps and Product Line strategies
- Develops requirements for new products and changes for existing products based on industry and market analysis
- Plans, leads, and actively manages the process of introducing new products to the market
- Develops marketing strategies for profitably gaining market share in targeted markets
- Collaborates in a cross-functional environment with engineering, product development, operations, quality and marketing communications to implement new product designs and features in a timely manner
- Establishes cost targets and participates in product pricing and sales forecasting
- Recognizes new business opportunities and leads the effort to justify new investments
- Provides business development support and technical expertise to the Sales team
- Conducts periodic competitive/market analyses and stays current with relevant technical changes in the industry
- Works with the marketing communications team to develop marketing collateral materials, advertising and other sales tools for product line
- Interfaces regularly with senior management for product line reviews
- Attends trade shows and industry events as needed to support marketing initiatives
- Bachelor's Degree in Science, Engineering, or Business Management
- Seven (7) years of related product management experience
- Experience in successfully supporting sales teams with business insights, sales tools, product specification/selection materials, training, and product presentations
- Excellent written and oral communication and presentation skills.
- Ability to effectively present information to top management, customers, and vendors
- Must demonstrate strong problem-solving skills and analytical skills
- Ability to define problems, collect data, establish facts, and draw valid conclusions
- Ability to effectively and efficiently manage and keep projects on-track
- Microsoft Office (Excel, PowerPoint, Word)
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Product Management and MarketingIndustries
Appliances, Electrical, and Electronics Manufacturing
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