Associate Director of Product Management, Campaign Operations
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Associate Director of Product Management, Campaign Operations
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As the Associate Director of Product Management, Campaign Operations, you will play a critical leadership role in shaping the future of Best Buy’s Retail Media & Advertising Technology strategy. Your primary focus will be on scaling and evolving our Selling and Campaign Management capabilities throughout the book-to-bill campaign lifecycle. You will own end-to-end, high-impact initiatives that power revenue-driving tools and experiences for internal users. In this role, you will define the vision, influence cross-functional teams, and lead complex product initiatives across multiple domains. Your goal will be to deliver a simple yet robust platform that ensures accuracy and speed to market for our advertising campaigns.
You are a strategic thinker, user-obsessed, and technically fluent—able to navigate ambiguity, work within highly matrixed organizations, align diverse stakeholders, and deliver scalable solutions that drive measurable business outcomes across the campaign stages of plan, book, and bill.
This role is remote-eligible , meaning you can work virtually from home or another non–Best Buy location.
What You’ll Do
- Define and lead the long-term product vision, strategy, and roadmap for the Selling and Campaign Management platform within Best Buy Ads.
- Drive cross-functional initiatives across Sales, Engineering, Marketing, Analytics, and Operations to enhance campaign execution and media monetization.
- Influence executive stakeholders by clearly communicating product value, trade-offs, and progress toward strategic goals.
- Use market insights and data to anticipate customer needs, identify opportunities, and evolve Retail Media offerings.
- Establish strong product operating rhythms (OKRs, reviews, prioritization) to ensure execution and accountability.
- Define and integrate tooling solutions for campaign planning and delivery
- Oversee model development for automation, ML, and predictive analytics
- Mentor product managers, fostering strong execution and strategic thinking across the team.
- 6+ years of product management experience in digital media, advertising technology, or e-commerce.
- Proven experience leading cross-functional product initiatives at scale.
- Bachelor’s degree in Business, Marketing, Computer Science, or a related field—or equivalent experience.
- Demonstrated success building customer-facing and internal tools in high-growth, complex environments.
- Experience with Agile development methodologies and product operating models.
- 8+ years of progressive product management experience, including at the Principal or Group PM level, with strong business acumen and executive communication skills.
- Deep expertise with Programmatic Media and Offsite inventory and supply.
- Deep expertise in Retail Media, digital advertising, and campaign management platforms, including Salesforce Sales Cloud or Salesforce Media Cloud.
- Proven experience with system implementations and integrations (e.g., Salesforce, Placements.io, Workfront), and familiarity with APIs and ad tech data flows.
- Proficient in tools like JIRA, Confluence, Microsoft 365, and Slack to support agile product development and collaboration.
We’re committed to helping our people thrive at work and at home. We offer generous benefits that support your total well-being and provide assistance during key moments in your life.
Our Benefits Include
- Competitive pay
- Generous employee discount
- Physical and mental well-being
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Product Management and MarketingIndustries
Retail
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