Brand Director

This range is provided by Randstad Digital Americas. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$160,000.00/yr - $200,000.00/yr

An agile beauty/lifestyle brand is looking for a Brand Director to develop short and long term brand and product strategies, and lead execution with a hands-on approach. This is a small yet established brand that has a lot of opportunity for growth and innovation.

This person should be highly data-driven, an expert in modern marketing methodologies, consumer-centric, and have extensive 360 experience.

Job Description

• Drive strategic brand positioning, growth, and equity
• Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
• Develop and own the omni-channel go-to-market calendar that embodies the brand and visual aesthetic.
• Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with the target demographic, and to keep customers (new, existing, and potential growth customers) aware of company’s business activities
• Set and align strategic goals related to digital advertising and marketing campaign initiatives
• Plan, organize, and execute marketing operations to ensure they project a cohesive brand voice
• Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth
• Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions
• Work closely with VP Marketing and other senior leaders to define and develop growth plans
• Perform other related duties as assigned

Qualifications

• Bachelor’s degree in business, Marketing, Communication, or a related field
• 7+ years of consumer brand management (3+ years leading brand strategy)
• Expertise in strategic 360 marketing campaigns, branding, and digital marketing
• Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
• Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non-digital (i.e. press, OOH print, collaborations, activations) channels
• Exceptional knowledge of marketing techniques, data analysis methods and platforms
• Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social media, press etc.)
• Extensive D2C experience is a plus

Salary could be 160-200k or higher depending on experience. Bonus and great benefits available. This would be a hybrid environment with their office being based on Long Island.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Advertising

• Industries

  Retail Apparel and Fashion, Retail, and Fashion Accessories Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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