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Royal Caribbean Group

Senior Manager, Brand Marketing

Royal Caribbean Group, Miami

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Join to apply for the Senior Manager, Brand Marketing role at Royal Caribbean Group

Join to apply for the Senior Manager, Brand Marketing role at Royal Caribbean Group

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
This position will be working onsite from Miami.
Position Summary
The Senior Manager, Brand Marketing, will play a critical role in developing and executing high-impact marketing strategies that elevate Celebrity Cruises’ positioning, drive demand and enhance customer engagement. Working closely with the Director of Brand Marketing and cross-functional teams, this leader will drive the development of integrated marketing strategies, innovative multichannel campaigns, and new channel opportunities to maximize reach and scale.
Essential Duties And Responsibilities

  • Develop and execute high-impact brand campaigns that strengthen Celebrity Cruises’ market positioning, drive demand and deepen consumer engagement
  • Lead the end-to-end development of multichannel campaigns, ensuring a seamless omnichannel experience across paid, owned and earned media
  • Drive innovation in campaign launch strategies, including the exploration of new channels to expand reach and scale
  • Collaborate cross-functionally to develop compelling insight-driven campaigns & content strategies that deliver measurable business impact (e.g. increased web traffic, impressions, click-through rates etc.)
  • Lead the development of integrated marketing strategies that ensure consistent & cohesive storytelling across all consumer touchpoints
  • Maintain brand consistency and a unified voice across all marketing channels and consumer experience
  • Present to senior leadership on campaign strategy and ongoing development
Qualifications, Knowledge And Skills
  • 8+ years of experience working in a brand marketing or brand strategy role. Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
  • Strategic & innovative thinker
  • Impactful storyteller – verbally & visually
  • Very high attention to detail
  • Highly proficient in MS Office with a particular focus on PowerPoint
  • Project management
  • Self-starter and ability to identify tasks at hand
  • Excellent verbal and written skills
  • Demonstrated experience in cross-functional collaboration
  • Strong understanding of multi-channel marketing tactics & execution
We know there's a lot to consider . As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Travel Arrangements

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