UMS CONSULTANT PTE. LTD.
Job Scope:
The Senior Marketing Manager is responsible for developing and executing strategic marketing plans to enhance brand visibility, drive customer engagement, and increase market share. This role leads a team of marketing professionals, collaborates with cross-functional departments, and oversees the planning, development, and implementation of all marketing initiatives across digital and traditional channels.
Roles and Responsibilities:
Strategic Planning & Leadership
- Develop and implement integrated marketing strategies aligned with business objectives
- Lead and manage the marketing team to ensure consistent execution of campaigns
- Monitor marketing performance metrics and adjust strategies accordingly
- Oversee the marketing budget and ensure effective allocation of resources
Brand Management
- Ensure brand consistency across all platforms, campaigns, and communications
- Oversee content creation, branding materials, and messaging tone
- Strengthen the brand’s positioning and awareness in local and regional markets
Campaign Management
- Plan, execute, and measure multi-channel marketing campaigns
- Manage go-to-market strategies for product launches and promotional events
- Analyse campaign effectiveness and ROI, and provide actionable insights
Digital Marketing
- Oversee SEO, SEM, email marketing, social media, and digital advertising strategies
- Collaborate with web developers and digital teams to optimise user experience
- Stay current with digital trends and tools to ensure innovative outreach
Market Research & Analysis
- Conduct market, customer, and competitor analysis to identify opportunities
- Translate data insights into strategies to improve customer acquisition and retention
- Present findings and strategic recommendations to senior leadership
Stakeholder & Agency Management
- Liaise with external agencies, media partners, and vendors
- Work closely with sales, product, and customer success teams to align messaging
- Manage PR efforts and media communications as needed