Manager, B2B Growth Marketing

Join to apply for the Manager, B2B Growth Marketing role at State Affairs

Join to apply for the Manager, B2B Growth Marketing role at State Affairs

State Affairs is the nation’s leading news and policy intelligence platform focused on state governments. We combine nonpartisan coverage of Statehouses across the country alongside state government data and AI-native tools into a singular platform.
We inform and empower decision makers, policy professionals and citizens through our award-winning journalism and data – delivering profound insights to help our customers decode and act on state politics and policy. We’re building a category-defining business that will reshape America as we strengthen visibility into what’s happening and why at the state level.
We are hiring a Manager, B2B Growth Marketing to join our team located in Washington, DC or Miami, FL.
As The Business Development Representative (BDR) You Will

• Lead multi-channel growth efforts across outbound, ABM, paid and organic LinkedIn, webinars, SEO, and referral programs.
• Design and launch targeted campaigns that generate high-intent leads and support sales conversion across the funnel.
• Build and optimize marketing automations—including lead scoring, segmentation, and nurture flows—to accelerate conversion and reduce CAC.
• Continuously run experiments—testing, analyzing, and scaling what works while moving quickly away from what does not work.
• Partner closely with SDRs, AEs, and RevOps to refine ICP targeting, messaging, and marketing-to-sales handoffs.
• Own and improve critical metrics—CAC, lead quality, lead-to-opportunity conversion, and pipeline velocity.
  

Essential Qualifications For This Position Include

• 4+ years of professional work experience in B2B growth or demand generation marketing (ideally working within a SaaS startup)
• Ability to build and scale programs that directly drive pipeline and revenue
• Ability to operate CRMs and marketing automation tools (HubSpot, Zapier, Apollo, Clay, Make, etc.)
• Ability to communicate and cross-functionally collaborate with sales teams
• Knowledge of performance marketing strategy and the sales funnel
  

Preferred Qualifications For This Position Include

• Prior professional work experience owning pipeline KPIs - MQLs, SQLs, CAC, and lead-to-deal conversion
• Prior professional work experience targeting mid-market and enterprise decision-makers in public affairs, government relations, or policy sectors
• Prior professional work experience in a start-up organization
• Ability to be creative, agile, and execute with rigor and urgency
  

This is a hybrid work opportunity and our teams operate from the Washington, DC office (located at L and 15th St. NW) and from the Miami, FL office (located in the Wynwood area) at least 4 (four) days per week. State Affairs offers a competitive salary and a comprehensive benefits package to employees.
The annual compensation range for this role as it is posted is $90,000 to $140,000 for candidates working from the State Affairs office in Washington, DC or Miami, FL. The final job level and annual salary will be determined based on the education, qualification, knowledge, skills, ability, and experience of the final candidate(s), and calibrated against relevant market data and internal team equity. Benefits listed in this posting may vary depending on the nature of your employment with State Affairs.
Candidates must be authorized to work in the United States without the need for current or future company sponsorship.
State Affairs is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. State Affairs does not discriminate against applicants on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national origin, veteran status, disability, or any other protected characteristic in accordance with federal, state, and local law.
State Affairs is committed to providing reasonable accommodations for qualified individuals with disabilities as they go through our job application and interview process. If you need assistance or an accommodation due to a disability, you may contact us at
By submitting your application, you affirm the content contained therein is true and accurate in all respects. Please note that prior to employment, State Affairs will obtain background checks for employment purposes that may include, where permitted by law, the following: identify verification, prior employment verification, personal and professional references, educational verification, and criminal history. For certain roles, further background checks covering additional information and activities may be initiated.
"By clicking "Submit Application" you are consenting to the use and retention of the information you have provided as set forth in the State Affairs Privacy Policy.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Information Services

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