Director, Brand and Content Marketing

Join to apply for the Director, Brand and Content Marketing role at TigerConnect

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Join to apply for the Director, Brand and Content Marketing role at TigerConnect

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
We’re seeking a creative, strategic, and collaborative Director, Brand & Content Marketing to elevate our brand voice and content engine to the next level. As the Director, Brand & Content Marketing, you’ll lead the strategy and execution of our brand narrative, content programs, and storytelling across the entire customer journey. You’ll be a key member of the marketing leadership team, working closely with demand gen, product marketing, and sales to drive awareness, engagement, and loyalty.
What You’ll Be Doing:

• Develop and own a unified brand and content strategy aligned with company goals and marketing priorities.
• Lead a team that has direct impact on our social media & PR campaigns, customer advocacy programs, and graphic design.
• Elevate our brand positioning, voice, and visual identity to differentiate in the market.
• Build and execute a content strategy that drives demand, engagement, and thought leadership across blog, video, case studies, email, webinars, reports, etc.
• Oversee and optimize our social media presence and PR efforts to increase brand visibility.
• Partner with product marketing and demand gen to fuel campaigns with compelling assets and messaging.
• Lead customer marketing initiatives, including advocacy programs, case studies, and testimonials.
• Collaborate cross-functionally with Sales, Customer Success, Product, and People to create consistent, high-impact brand and content experiences.
• Analyze performance and continuously iterate based on engagement, reach, and conversion metrics.
  

What You Bring:

• 8+ years of experience in B2B SaaS marketing with a strong background in both brand and content strategy. Experience in high-growth companies preferred, health-tech experience is ideal.
• Proven experience managing and scaling brand initiatives and content programs that deliver business impact.
• Excellent storytelling skills and an eye for high-quality design and messaging.
• Comfortable leading teams, setting direction, and rolling up your sleeves when needed.
• Strong project management skills—you thrive in fast-paced environments and know how to prioritize.
• Familiar with modern marketing and content tools (CMS, analytics, social platforms, etc.).
• Passionate about connecting with customers and building a brand that inspires trust and excitement.
  

Perks & Benefits We Offer:

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California
• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
• Our flexible time off lets you work hard and play hard—on your schedule
• Join a mission-driven team committed to making a real impact in the world of healthcare
  

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023).
TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development, Hospitals and Health Care, and IT Services and IT Consulting

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