Growth Marketing Lead

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Join to apply for the Growth Marketing Lead role at Aden

This range is provided by Aden. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $159,998.00/yr

Overview
Hi there, glad that you found us! I hope that this page explains what we do pretty well. Feel free to reach out to us if there is anything unclear.
Aden is an AI-native, multi-agent ERP platform designed for operations leaders to unify their business systems, streamline processes, and automate mission-critical workflows and tasks. Highly customizable and rapidly deployable, Aden enhances operational performance and expands team capacity through declarative tooling, services, and intelligent AI agents.
Currently, Aden helps over dozens of operationally focused businesses, including supply chain control towers of major global corporations, IT departments of major financial institutions, and other high-impact companies, elevate their efficiency, automate workflows, and scale beyond manual operations.
About The Job
Growth Marketing Lead on our team focuses on SEO optimization and content marketing. The content is often in the form of online Q&A, blogs, product documentation, and promotional materials, or other educational materials. Regardless of the content medium, growth marketing leads are distinguished by their abilities to explain complex topics in a way that’s useful and comprehensible to their audiences.
As a Growth Marketing Lead on the Aden business and analytics team, you’ll
️ Drive website traffic, increase user engagement, and generate marketing qualified leads (MQLs) through SEO optimization and content marketing.
️ Create educational content for a variety of marketing channels, including blogs, website, emails, forums, social media, and product documentation, to consistently generate demands
️ Implement SEO through selective and strategic keyword usage in content
️ Translate complex concepts into the easy-to-understand content
️ Analyze web traffic and track KPIs to optimize content strategy
️ Have the opportunity to create processes and docs that will help scale the product to include events across Aden and beyond, depending on users’ needs
Qualifications
Bachelor's degree or equivalent practical experience. Experience in product marketing, data analysis and SEO optimization. Experience in collaborating with software engineers on a daily basis.
️BS or (MS preferred) degree in Data Science, Business Analytics, Statistics, Computer Science, and/or equivalent experience
️ Strong analytical & data skills with SQL.
️ Strong understanding of inbound marketing, SEO/SERP, and lead generation
️ Excellent English verbal and written communication skills.
️ Experience with web analytics tools, such as Google Analytics, Mixpanel, Segment
️ Experience with BI tools, such as Tableau, Power BI, Looker, etc.
Website

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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