National Sales Manager

National Sales Manager - Natural Channel

National Sales Manager - Natural Channel

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Direct message the job poster from Alvarado Street Bakery

DIRECTOR of Human Resources at ALVARADO ST. BAKERY

We are a mid-sized bakery located in Petaluma, CA, 50 miles north of San Francisco and seeking an experienced and results-driven Sales Manager to drive growth in our national natural channel revenues for our well-established organic and whole-grained baked products. We are a leader in organic and sprouted grained natural products.

The ideal candidate will have a proven track record of success in developing and implementing effective sales strategies to drive brand growth working with chains, distributors and brokers.

Come join the Alvarado Street Bakery Team!

Starting salary will be offered at $ 100,000 - $ 115,000 per year.

Please submit your resume as a response to this posting that shows why you will be our ideal fit for this exciting position. Please see the job description below:

Natural Channel National Sales Manager

Reports To: Senior Director of Sales & Marketing

Job Purpose: Develop and Execute Sales Plan within the Natural channel

Responsibilities:

Sales Planning and Execution:

·Develop and execute customer sales plans to achieve company objectives, revenue & profit targets.

·Successfully manage brokers and distributors to meet revenue & profit growth targets.

·Help build and refine sales strategy.

·Identify emerging markets, trends and sales opportunities by actively monitoring trends about consumers, customers, markets, competitors and products.

·Collaborate with the marketing team to align sales strategies with brand, portfolio & marketing strategy.

Customer Account Management:

·Develop & maintain relationships with key customers via regular contact and joint planning.

·Plan trade and promotional activity that drives the business.

·Identify and open new accounts within the Natural channel, including multi-store chains and independents.

·Manage all aspects of pricing at the account level.

·Identify tactics at key accounts to drive incremental sales.

Budget Planning and Execution:

·Prepare, track and analyze sales budget and forecast.

·Monitor expenses, analyze financial data, and adjust strategies as needed to meet financial goals.

Other:

·Represent the company at trade shows, industry events, and customer meetings.

·Serve as a brand ambassador, embodying the values and ethos of our bakery.

·Lead additional sales projects as necessary.

Qualifications

·Minimum of 5 years of progressive experience in Natural Channel sales management, preferably within the organic food industry (CPG preferred).

·Bachelor's Degree required.

·Deep understanding of CPG sales principles, distribution channels, and market dynamics.

·Excellent interpersonal, customer service and communication skills, with the ability to articulate complex concepts clearly and persuasively.

·Strong analytical skills, with the ability to interpret data and develop actionable insights.

·Willingness to travel as needed and work flexible hours as needed to meet business demands.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Manufacturing

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