Senior Vice President, Sales

SENIOR VICE PRESIDENT, SALES

Reports to: EVP, Commercial Services

Position is Exempt, Chicago-Based

WHO WE ARE

Aparium has twice been named Travel + Leisure's Top 25 Hotel Brands Worldwide. We were founded in 2011 and born with an intense focus on unearthing the amazing moments unique to every city. Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. It is a sophisticated hotel brand known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels, bringing the disparate forces together in bustling, smaller markets.

THE ROLE

As the SVP of Sales, you will lead the commercial sales strategy for a growing portfolio of independent lifestyle hotels across the U.S. Reporting to the EVP of Commercial Services and serve as a member of Aparium's Senior Leadership Team. You'll create, lead and oversee sales strategy for the organization.

This is a pivotal role for our company with key focus on driving both revenue performance and cultural alignment across properties. You'll be responsible for architecting a sales organization that is equally strategic and nimble, standardized and adaptable, creative and data-driven. This is a hands-on leadership role: you will be in the field, on calls, in meetings, and in the weeds when necessary. Your ability to balance vision with execution will set the tone for the sales culture company-wide.

WHO YOU ARE

You are a bold and intuitive sales leader who understands that driving revenue in the independent, lifestyle hospitality space requires art + science to develop the winning strategy. You've led high-performing sales organizations across regional and national landscapes and know what it means to grow top-line revenue while honoring brand individuality, market nuances, and guest experience. Your career has been shaped by both independent and brand hotels. You thrive in environments that value creativity, character, and autonomy. You understand how to lead with data but also how to motivate and inspire teams through meaningful connections and the gritty sales efforts required in independent hotels to find and win the business, driving market share. You're ready to build something distinctive and lasting, not just repeat what's been done before.

KEY RESPONSIBILITIES

Commercial Strategy & Execution

• Lead the strategic direction of the company's sales function across all properties and markets, aligning with brand values and long-term portfolio growth plans.


• Develop and deploy portfolio-wide and property-level sales long-term and short-term strategies that are measurable, localized, and responsive to market trends.


• Partner with Revenue Management and Marketing to ensure commercial alignment and collaboration across departments.


• Monitor top-line performance and market share growth through regular reviews of KPIs.

Team Leadership & Development

• Coach, mentor, and develop our HQ Director of Sales collaborating on individual and company goals.


• Work with property General Managers to coach and develop property-level sales leaders to meet individual and collective performance goals.


• Review property sales team deployment and productivity to identify talent gaps, succession planning needs, and professional development opportunities across the sales organization.


• Cultivate a culture of accountability, creativity, and inclusion, ensuring sales teams are aligned with company values and empowered to make local decisions.

New Openings & Transitions

• Oversee sales planning and deployment for hotel openings, acquisitions, and transitions-including pre-opening strategy and goals, sales staffing and deployment, comp set analysis, and launch execution.


• Act as a strategic partner to GMs and asset managers during hotel ramp-up and repositioning phases.

Systems, Tools & Reporting

• Drive adoption and optimization of key systems (e.g., Delphi FDC, Knowland, Costar, CRM tools) to support prospecting, pipeline management, and forecasting.


• Lead monthly, quarterly, and annual reporting of sales performance and insights to executive leadership and ownership.


• Continuously assess and improve internal sales systems and tools to increase efficiency and data accuracy.

Client Relationships & Brand Positioning

• Build relationships with national and regional clients across all segments (group, corporate transient, entertainment, etc.) to grow awareness and bookings across the portfolio.


• Serve as brand ambassador in key sales initiatives, industry events, and client-facing opportunities.


• Lead development and execution of cross-property lead referrals, promotions, brand-level campaigns, and key partnerships that elevate market presence and drive incremental revenue.

The list of responsibilities above is just the beginning of the adventure. Be prepared for more exciting challenges! You might be called on to tackle extra duties or tasks not listed here, all to meet the ever-changing needs of the organization.

WHAT YOU BRING

• 10+ years of progressive sales leadership experience in the hospitality industry, including 5+ years in a multi-property corporate or regional role.


• Proven success in independent, lifestyle hotel environments-experience with secondary and urban markets preferred.


• Deep understanding of group, transient, business travel, consortia / leisure travel and local market segmentation and sales planning.


• Expertise in systems like Delphi FDC, Knowland, and STR; strong analytical and reporting capabilities.


• Willingness to travel up to 40% as needed to support hotel teams, conduct site visits, and represent the company externally.


• Based in Chicago, and comfortable working from our open-space corporate office in the West Loop.

Pay rate: $220K to $235K plus position is eligible for our short-term incentive plan
Benefits: Aparium offers a variety of benefits to include medical, dental, vision 401(k), short term disability, long term disability, life insurance, commuter benefits, discounted parking, travel benefits and more.

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