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UpperEdge is a leading IT sourcing and commercial advisory firm that specializes in helping our clients successfully source and deliver transformational programs while maximizing the value they receive from their key information technology relationships. We do this by empowering clients with sourcing and negotiation best practices, market and vendor intelligence, targeted insights, and project execution strategies to successfully enable their most strategic transformation initiatives.
As a leading IT sourcing and negotiation advisory firm, we engage at the highest executive levels within Fortune 500 and Global 2000 companies to support the sourcing and negotiation of the relationships required to enable enterprise-wide business transformations. Our full suite of strategic advisory services spans the full transformation lifecycle from project conception and business case development to sourcing and negotiation support to project transformation execution optimization. Our advisors maintain a wealth of experience and utilize a robust set of proprietary analyzers and tools linked to a deep database of market intelligence to provide recommendations and insights to our clients.
Founded in 2010, UpperEdge has been growing at approximately twenty five percent per year and has been profitable every year since its founding. We take great pride in the entrepreneurial culture of our company which is grounded in mutual respect, professionalism, work life balance, team morale, welfare, and giving back to the community through volunteer and philanthropic endeavors.
Our client base includes a significant number of Fortune 500 companies that are the dominant leaders in their respective industries. 100 percent of UpperEdge’s customers are referenceable, and for the past 12 years our client satisfaction scores have averaged 4.5 out of 5.
Awards and Accolades :
- Inc. Best Workplaces 2024 & 2025
Job Description
UpperEdge is seeking a Demand Generation Manager to play a key role in executing a highly strategic, pipeline-driven marketing vision. This is a critical position for a growth-focused and intellectually rigorous marketer who can lead and execute full-funnel marketing campaigns and accelerate buyer progression through the customer journey.
This is not a passive, coordinator-level role. We’re looking for a proactive, data-driven operator and emerging leader who thrives in a fast-paced environment, understands enterprise B2B buying cycles, and can manage multi-channel programs that deliver measurable revenue impact. This person will contribute meaningfully to campaign design, pipeline performance, and marketing-to-sales integration ensuring the company achieves its ambitious growth targets.
Duties and Responsibilities
Demand Generation & Pipeline Execution
- Plan, execute, and continuously improve multi-channel campaigns to generate and accelerate pipeline for new logo and expansion opportunities (cross-sell, upsell).
- Build and optimize campaigns across email, paid media, ABM, organic, content syndication, webinars, and trade shows.
- Develop and manage nurture sequences and automated workflows to move prospects and customers through the funnel.
- Own end-to-end campaign performance by developing campaign elements, managing execution, and reporting outcomes tied to revenue influence.
- Act as the day-to-day marketing partner to Sales and Account teams ensuring tight coordination around outreach, lead follow-up, and messaging alignment.
- Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging.
- Support lifecycle marketing efforts including onboarding and customer retention to drive advocacy and loyalty.
Campaign Reporting & Funnel Analytics
- Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI in HubSpot and Salesforce.
- Implement A/B tests, analyze funnel friction points, and continuously recommend data-backed optimizations to improve performance.
- Leverage tools like ZoomInfo, Google Analytics, and DemandTools to refine audience targeting and segment strategies.
Creative Ownership & Brand Expression
- Partner with internal content and creative resources to develop visually compelling, high-performing campaign assets.
- Ensure all programs are aligned with brand positioning, tone, and executive-level messaging.
- Own the campaign calendar and enforce a disciplined go-to-market rhythm.
General Qualifications
- 6+ years of marketing experience, preferably in B2B tech, advisory, or services.
- Proven track record of building and executing demand generation campaigns tied to pipeline and revenue growth.
- Strong understanding of enterprise buying processes and ABM strategies.
- Fluent in marketing automation platforms (preferably HubSpot ), Salesforce, and campaign reporting tools.
- Strategic thinker with a bias for action who can translate go-to-market goals into marketing programs with measurable outcomes.
- Exceptional communicator, highly collaborative, and comfortable operating cross-functionally in a small, fast-paced team.
- Comfortable with ambiguity and energized by ownership and accountability.
- Strong project management and prioritization skills; deadline-oriented with keen attention to detail.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits & Compensation
- Salary levels are competitive and commensurate with experience
- Company Sponsored Health and Dental insurance, Flexible Spending Accounts, Holiday and PTO, 401K, Hybrid / Remote Work Options, a Great Work-Life Balance, and other exciting benefits
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Business Consulting and Services
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Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
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