Lead Sales Strategy into a New Era of Excellence
The Diplomat Beach Resort , South Florida’s iconic oceanfront destination, is preparing for an exciting transformation into the Signia by Hilton brand in 2026. As our Director of Sales on the leadership team, you’ll drive performance at a world-class resort and help shape the commercial vision for its next chapter as part of Hilton’s premier meetings-and-events brand. This is your opportunity to lead through growth, inspire a high-performing team, and make a lasting impact on one of Hilton’s flagship properties.
The Director of Sales is responsible for maximizing the asset's value by driving above-market topline revenues and creating a world-class culture to attract and retain top talent across specific commercial functions. Hilton seeks strategic leaders who understand how to integrate people, processes, and performance to create a winning formula.
Hilton’s Commercial Services organization includes sales, revenue, marketing, catering and events management, call centers, and analytics teams. These are core to Hilton’s “commercial engine,” essential for driving profitable growth.
What will I be doing?
The primary responsibilities include leading the sales team for group, transient, and catering (where applicable) segments, and deploying creative, dynamic, impactful business strategies to meet the hotel’s annual budget and crossover targets.
You will oversee commercial strategies for your team, aiming to improve performance by connecting strategy with business processes that impact revenue streams such as Rooms, Catering, and Events. Key deliverables include setting deployment plans, team composition, and establishing a performance cadence based on predictive and prescriptive analytics.
Strong leadership, communication, and networking skills are essential. You will facilitate the delivery of the Americas Commercial Operating Model related to rooms (and banquets) sales.
Strategy:
- Contribute to the hotel’s strategic intentions and commercial strategy in collaboration with hotel leadership and regional support teams.
- Set and deliver sales targets across revenue streams including group rooms, banquets, catering, and transient sales.
- Ensure business review guidelines and group pricing strategies are in place to maximize revenue and market share.
- Align sales activities with market demand, contribute to revenue forecasts, and execute strategies for different demand periods.
- Maximize profits in line with GOP and EBITDA targets, operating within budget constraints.
- Develop market intelligence on competitors and industry activity.
Leadership:
- Lead regular business review and sales strategy meetings.
- Manage performance processes for sales team members.
- Collaborate with the DOSM to develop and update the sales strategy plan.
- Oversee site visit strategies and ensure brand standards are maintained.
- Recruit, retain, and develop sales team members, conducting performance reviews and providing feedback.
- Foster a culture aligned with Hilton’s DEI and ESG goals.
Ownership, Customer, and Stakeholder Relations:
- Report on performance and commercial activity metrics.
- Engage with Hilton Worldwide Sales and external partners like CVBs and travel agencies.
- Support team site visits and pre-convention meetings.
What are we looking for?
Minimum qualifications include a Bachelor's Degree and at least three years of hospitality sales and marketing leadership experience, with cross-functional hotel management experience preferred. Additional qualifications that are helpful include advanced business coursework, multilingual abilities, multiple brand experience, and proficiency in Delphi FDC.
Hilton values demonstrating our core values: Hospitality, Integrity, Leadership, Teamwork, Ownership, and acting with a sense of urgency and discipline. Key attributes include quality, productivity, dependability, customer focus, and adaptability.
What will it be like to work for Hilton?
Hilton is a leading global hospitality company committed to exceptional guest experiences and a supportive, inclusive workplace. Benefits include comprehensive health coverage, paid time off, travel discounts, parental leave, 401K matching, stock purchase programs, educational opportunities, and career development programs.
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