Join to apply for the Lead Business Analyst role at BrainWorks
Join to apply for the Lead Business Analyst role at BrainWorks
Industry 1: Consumer Goods
Industry 2 : Marketing and Advertising
Industry 3:
Job ID: 39860275970
Category: Analytics, Data Science & Data Gov.
Location: Newport Beach, CA
TITLE: Lead Business Analyst
LOCATION: Newport Beach, CA
WORK LOCATION: Hybrid – Onsite 3 days per week
JOB TYPE: Full-Time, Direct Hire
SALARY: DOE!
Overview
BrainWorks is currently seeking a Lead Business Analyst with strong lead generation experience for a direct hire opportunity in the Newport Beach area. This role will support a fast-growing, data-driven marketing services firm to drive insights and strategy across multiple campaigns. It is a mission-critical position for a proactive, client-facing analyst who thrives in fast-paced, performance-driven environments and can bridge data analytics with business impact.
The Lead Analyst will join a high-performing Analytics and FP&A team, reporting to the Senior Director of FP&A. This role plays a key part in evaluating the quality of leads, determining their impact on marketing costs, and helping clients optimize performance through daily data reporting and actionable insights. The position requires strong analytical acumen, exceptional communication skills, and the ability to manage large datasets across multiple departments and stakeholders.
Key Responsibilities
- Lead Generation & Campaign Analytics
- Analyze quality metrics within a lead generation sales model, where lead quality directly impacts marketing cost and ROI.
- Serve as the lead for financial and operational reporting across multiple campaigns and clients.
- Manage daily performance dashboards, support client communications, and identify trends to optimize campaign effectiveness.
- Data Modeling & Reporting
- Build and manage complex models in Excel and Tableau (used for 80% of reporting).
- Create and maintain dashboards using Tableau with advanced calculations (including LODs and calculated fields).
- Validate, troubleshoot, and analyze large data sets from Salesforce and other sources to ensure reporting accuracy.
- Client-Facing Strategy
- Collaborate with internal teams and clients to evaluate campaign performance and recommend data-driven improvements.
- Deliver concise, actionable insights to clients, executives, and cross-functional stakeholders.
- Manage reporting expectations and quality metrics across a range of lead-based programs.
- Process Improvement & Operations
- Oversee and enhance the commissions process; ensure accuracy and resolve discrepancies.
- Identify and implement new opportunities for reporting, automation, and process efficiency.
- Help define operational and financial goals in collaboration with leadership and clients.
- 6+ years of experience in analytics, FP&A, business intelligence, or lead generation environments.
- Expertise in Tableau Desktop (strong proficiency in LOD expressions and calculated fields required).
- Advanced Excel modeling skills for forecasts, P&Ls, compensation structures, and scenario planning.
- Proven experience working with complex, large-scale data environments (tens of thousands to millions of rows).
- Excellent communication and presentation skills; comfortable engaging directly with clients and executives.
- Bachelor’s Degree in Business, Finance, Economics, or related discipline.
- High attention to detail, critical thinking, and a bias toward action and ownership.
- Operates in the “middle sweet spot” between financial modeling and technical data engineering—able to generate insights, build metrics, and deliver recommendations without needing deep back-end engineering skills.
- Highly analytical and naturally curious, with strong commercial intuition.
- Personable, well-spoken, and proactive—comfortable in a service-oriented, client-facing setting.
- Able to handle daily reporting demands and strategic discussions with executive stakeholders.
This position is also eligible for a comprehensive benefits package provided by the hiring employer, which may include medical, dental, vision, 401(k), paid time off, and other employee programs.
We are committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran status, or any other characteristic protected by law.
Since 1991, BrainWorks has been a trusted leader in executive search, delivering exceptional talent to drive organizations forward. Our specialized Analytics, Data Science and Data Governance Practice connects companies with industry-leading professionals who harness the power to drive insights, strategy and growth.
From mid-level managers to C-suite leaders, we place high-performing candidates with organizations ranging from agile startups to Fortune 100 companies. Areas of expertise include Retail, Consumer Packaged Goods, Technology, Financial Services, and more.
Partnering with BrainWorks means leveraging our deep industry knowledge, proven search process, and our commitment to quality, speed, and results.
Build a stronger future with the right data-driven leaders. Learn more at Brainworksinc.com.
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Research, Analyst, and Information TechnologyIndustries
Manufacturing and Advertising Services
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