VP Customer Development

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Overview
The Vice President Customer Development owns the customer relationship for assigned CROSSMARK corporate/regional customers. The Vice President Customer Development is responsible for protecting existing revenue and profit, growing through innovation, broad and deep relationships, and customer satisfaction.

Description
Overview
The Vice President Customer Development owns the customer relationship for assigned CROSSMARK corporate/regional customers. The Vice President Customer Development is responsible for protecting existing revenue and profit, growing through innovation, broad and deep relationships, and customer satisfaction.
Responsibilities
Responsibilities

• Develops and sustains deep relationships with CROSSMARK corporate/regional customers, acts as the single point of contact for the customers across CROSSMARK.
• Proactively and ongoing advocates and influences operational excellence on behalf of the customer within and across CROSSMARK through ongoing engagement and collaboration.
• Understands CROSSMARK profitability and customer performance across every area of the business and services provided; provides recommendations on resources, efficiencies, and champions efforts to improve profitability.
• Develops capability and expansion based on ongoing customer development, identifying potential areas of growth.
• Uses data and analytics across sources to provide proactive consumer and business insights to customers as well to problem solve independently and creatively.
• Develops and evolves current contracts through the creation of unique, innovative CROSSMARK solutions based on customer needs, industry and market best practices, combined with the broad and deep understanding of CROSSMARK offerings.
• Provides competitive insights to evolve CROSSMARK’s business, identifying service gaps, new offerings as a company, innovative solutions to current customer problems, and broad thought leadership to drive customer growth.
• Protect all existing revenue while continuing to grow our customer’s business by maximizing opportunities.
• Own CROSSMARK’s execution of national projects and customer sales plans (and any problems that arise) to drive proactive customer communication and satisfaction.
• Attract, motivate, engage and retain talented individuals on their team. Develop internal talent, lead and champion efforts and methods to inspire and guide individuals toward higher levels of performance.
  
  

NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.
Qualifications
Qualifications
Performance Metrics:

• Targeted revenue (existing and new Business Development)
• Customer service (NPS)
  
  

Knowledge, Skills and Abilities:

• Exceptionally strong collaboration skills
• Comfortable at managing and negotiating through influence
• Skilled communicator with strong presentation and interpersonal skills, knows when to listen and when to verbally respond, understands impact of non-verbal behavior
• Leads with professional maturity across all situations
• Strong business and financial acumen, including a sense of fiduciary responsibility
• Good understanding of the industry, sales leadership and marketing
• Independent problem solver and decision maker
• Able to synthesize and appropriately leverage insights gained from data and analysis
• Creative, innovative solution-selling and go-to-market approach that meet customers’ known and unknown needs
• Synthesis of information and data from multiple sources to understand potential areas of customer development; and data-driven decision making
• Strong, ongoing management through influence across multiple stakeholders with contradictory demands
• Strategic, progressive thinker that is always looking for competitive insights to expand capabilities
  
  

Education: Bachelor’s degree (B.A.) from a four year university or equivalent work experience.
Experience: Experience: Eight to twelve years of retail, marketing and/or customer development
Physical Demands: None
Specific Skills: Excel, Power Point, working knowledge of Nielsen and syndicated data sources
Special Skills: Strong communication and people skills. Must possess collaboration and influencing skills. Ability to be a clear communicator, strategic thinker, and problem solver. Must have ability to effectively prioritize demands and follow through on commitments.
Supervisory Responsibilities: Various
Working Conditions: Office & Field environment
Travel Requirements: Varies, 30 - 50%
Language Skills: English is the primary language skill, however, bilingual skills may be required based on business necessity.
CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.
About Us
CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
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Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category: Exec Salary - Sales Support
Position Type: Full time
Business Unit: Sales
Salary Range: $168,000.00 - $252,000.00
Company: Crossmark Inc.
Req ID: 7439
Employer Description: CROSSMARK\EMP\ DESC

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Retail

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