The Styled by Collective
We are seeking a visionary and hands-on Brand Director to lead The Styled by Collective through a critical inflection point. As we rebrand and evolve our product identity, you will own the full brand architecture, creative expression, and execution of this transformation. This role sits at the intersection of strategy, design, and storytelling—requiring excellence in both high-level thinking and precise execution. You will lead cross-functional initiatives including brand strategy, creative direction, website redesign, content development, and market positioning, while managing a high-performing brand and marketing team.
About The Styled by Collective
The Styled by Collective is a bespoke luxury personal styling company that caters to discerning clients seeking personalized and exclusive styling services. Our innovative blend of digital and onsite styling assures that every client receives tailored fashion solutions that enhance their personal style. By forging strong relationships with major retailers, we provide our clients with access to unique consignment shopping options and a curated palette of sartorial choices. Our deep commitment to quality, trend awareness, and exceptional client service sets us apart in the competitive styling market.
Description
Location: Hybrid / Remote (Los Angeles Preferred)
Reports To: Chief Revenue Officer
Dotted Line To: Chief Executive Officer
Type: Full-Time
About The Styled by Collective
The Styled by Collective is a fashion-tech and private client styling company transforming how modern clients engage with their wardrobes. Our proprietary digital platform and concierge-level services offer a revolutionary approach to wardrobe management, private approval ordering, and pre-order access. With technology at our core and luxury in our ethos, we empower clients to get dressed with intention, ease, and exceptional style.
Role Overview
We are seeking a visionary and hands-on Brand Director to lead The Styled by Collective through a critical inflection point. As we rebrand and evolve our product identity, you will own the full brand architecture, creative expression, and execution of this transformation. This role sits at the intersection of strategy, design, and storytelling—requiring excellence in both high-level thinking and precise execution.
You will lead cross-functional initiatives including brand strategy, creative direction, website redesign, content development, and market positioning, while managing a high-performing brand and marketing team.
Key Responsibilities
Brand Strategy & Identity Lead end-to-end rebrand process, including renaming, brand architecture, tone of voice, and visual identity Develop and maintain messaging frameworks and design systems across all customer touchpoints Oversee website redesign and ensure alignment with our technology-forward positioning Ensure brand consistency across UI/UX, packaging, marketing, and partnership materials Establish brand governance and approval workflows Conduct competitive benchmarking and market research to inform brand evolution Serve as internal brand steward and final creative approver Campaigns, Content & Team Leadership Own integrated editorial calendar, content pipeline, and omni-channel marketing campaigns Manage internal brand and marketing team members across content, social, PR, and partnerships Oversee external-facing assets for investors, retail partners, and clients—including design and copy Build and maintain brand presence across platforms such as LinkedIn, Crunchbase, and TechCrunch Systematize version control, digital asset management, and analytics tracking PR, Partnerships & Influencer Strategy Develop PR messaging, brand toolkits, and press materials Lead influencer, affiliate, and brand partnership strategy from vetting to execution Manage inbound partnership and collaboration inquiries Oversee brand activations, retail campaigns, and product launch events Digital & Web Oversight Lead branding workstreams for website redesign and content migration Ensure all digital content meets SEO, UX, and narrative standards Collaborate with engineering, SEO, and product teams to iterate and improve digital assets Product Collaboration Guide brand alignment across UI/UX, onboarding, and in-app content Collaborate closely with the product team during development cycles Translate product features into compelling brand narratives and assets Merchandise & Brand Extensions Direct creative development for client gifting, branded merchandise, and influencer capsules Oversee design, production, vendor management, and packaging Qualifications 7+ years of experience in brand leadership, creative direction, or brand marketing Proven success leading rebrands, brand systems, and creative campaigns Strong storytelling, content creation, and strategic narrative development skills Experience managing internal teams and external agency partners Proficient in tools including Figma, Milanote, Google Suite, Shopify, Squarespace, Asana, and Canva Exceptional verbal and written communication skills Data-fluent with strong ability to analyze performance and inform brand decisions Experience in fast-paced, founder-led startup environments is a plus Ideal Candidate Profile Background in luxury fashion, editorial, or design-driven consumer brands Strategic thinker with operational rigor and creative instinct Passionate about aesthetics, technology, and the future of luxury commerce Comfortable leading through ambiguity and shaping systems from scratch Obsessed with details, timelines, and the quality of the final product What We Offer Opportunity to shape the future of a leading luxury-tech platform Dynamic and collaborative team environment with creative autonomy Competitive salary, full health benefits, and 401(k) matching Flexible remote/hybrid work environment and generous PTO Exposure to high-profile partnerships and premium brand activations How to Apply Please submit your resume, portfolio, and a short Brand Narrative & Strategy Exercise (details below) as a single PDF or presentation deck. Brand Director Project Objective: Show us how you’d position The Styled by Collective as we evolve. Required Sections: Mission & Vision: Define our purpose and long-term ambition Brand Values: List 3–5 core values and how they show up Tone & Voice: 3 tone adjectives + 3 words we use vs. 3 we avoid Client Value Proposition: What do we offer emotionally and practically? Audience Snapshot: Describe one ideal client and one ideal retail partner Competitive Landscape: Pick 1 competitor and compare positioning Key Messaging Pillars: 2–3 pillars with supporting proof points Mini Launch Concept: One tagline + one launch theme (Optional) Brand Manifesto: 100–150 words to anchor our About page
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Brand Strategy & Identity Lead end-to-end rebrand process, including renaming, brand architecture, tone of voice, and visual identity Develop and maintain messaging frameworks and design systems across all customer touchpoints Oversee website redesign and ensure alignment with our technology-forward positioning Ensure brand consistency across UI/UX, packaging, marketing, and partnership materials Establish brand governance and approval workflows Conduct competitive benchmarking and market research to inform brand evolution Serve as internal brand steward and final creative approver Campaigns, Content & Team Leadership Own integrated editorial calendar, content pipeline, and omni-channel marketing campaigns Manage internal brand and marketing team members across content, social, PR, and partnerships Oversee external-facing assets for investors, retail partners, and clients—including design and copy Build and maintain brand presence across platforms such as LinkedIn, Crunchbase, and TechCrunch Systematize version control, digital asset management, and analytics tracking PR, Partnerships & Influencer Strategy Develop PR messaging, brand toolkits, and press materials Lead influencer, affiliate, and brand partnership strategy from vetting to execution Manage inbound partnership and collaboration inquiries Oversee brand activations, retail campaigns, and product launch events Digital & Web Oversight Lead branding workstreams for website redesign and content migration Ensure all digital content meets SEO, UX, and narrative standards Collaborate with engineering, SEO, and product teams to iterate and improve digital assets Product Collaboration Guide brand alignment across UI/UX, onboarding, and in-app content Collaborate closely with the product team during development cycles Translate product features into compelling brand narratives and assets Merchandise & Brand Extensions Direct creative development for client gifting, branded merchandise, and influencer capsules Oversee design, production, vendor management, and packaging Qualifications 7+ years of experience in brand leadership, creative direction, or brand marketing Proven success leading rebrands, brand systems, and creative campaigns Strong storytelling, content creation, and strategic narrative development skills Experience managing internal teams and external agency partners Proficient in tools including Figma, Milanote, Google Suite, Shopify, Squarespace, Asana, and Canva Exceptional verbal and written communication skills Data-fluent with strong ability to analyze performance and inform brand decisions Experience in fast-paced, founder-led startup environments is a plus Ideal Candidate Profile Background in luxury fashion, editorial, or design-driven consumer brands Strategic thinker with operational rigor and creative instinct Passionate about aesthetics, technology, and the future of luxury commerce Comfortable leading through ambiguity and shaping systems from scratch Obsessed with details, timelines, and the quality of the final product What We Offer Opportunity to shape the future of a leading luxury-tech platform Dynamic and collaborative team environment with creative autonomy Competitive salary, full health benefits, and 401(k) matching Flexible remote/hybrid work environment and generous PTO Exposure to high-profile partnerships and premium brand activations How to Apply Please submit your resume, portfolio, and a short Brand Narrative & Strategy Exercise (details below) as a single PDF or presentation deck. Brand Director Project Objective: Show us how you’d position The Styled by Collective as we evolve. Required Sections: Mission & Vision: Define our purpose and long-term ambition Brand Values: List 3–5 core values and how they show up Tone & Voice: 3 tone adjectives + 3 words we use vs. 3 we avoid Client Value Proposition: What do we offer emotionally and practically? Audience Snapshot: Describe one ideal client and one ideal retail partner Competitive Landscape: Pick 1 competitor and compare positioning Key Messaging Pillars: 2–3 pillars with supporting proof points Mini Launch Concept: One tagline + one launch theme (Optional) Brand Manifesto: 100–150 words to anchor our About page
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