Stripe
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Head of Consumer Marketing, Link
role at
Stripe Join to apply for the
Head of Consumer Marketing, Link
role at
Stripe About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About The Team
The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research.
What you’ll do
We’re looking for our Head of Consumer Marketing that will build and grow Stripe’s first consumer product and brand—Link. Link is Stripe’s one-click checkout and already has over 100 million consumers, with millions more joining the network every month. You’ll set Link’s multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy. You’ll conduct foundational work like defining our core positioning and target personas; you’ll develop full-funnel consumer marketing campaigns across all channels – e.g. paid media, brand activations, OOH, lifecycle marketing, and partnerships – to drive consumer engagement and growth; you’ll launch new consumer features; you’ll set our annual consumer marketing budget and regularly report out to the CMO on its ROI.
Responsibilities
Set the vision and manage execution of Link’s integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, lifecycle marketing, partnerships, social, etc. Manage a small team of marketers and make critical hires Define target market, segments, addressable audience, and target penetration, partnering closely with user research Allocate marketing budget for all campaigns and report out regularly on its ROI Collaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign Collaborate with partnerships and comms to define Link’s media strategy Guide our creative team with customer insights and key messages to create strong campaigns Direct and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a must
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum Requirements
15+ years of experience in tech marketing, ideally 10+ years in B2C marketing and 5+ years managing teams Experience running high-profile campaigns for leading tech companies across a diverse range of channels, and within a rapidly evolving business environment Strong leadership skills with a proven ability to influence teams and individuals Experience owning a marketing budget Fluency with engagement platforms such as Braze
Hybrid work at Stripe
This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
In-office expectations
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
Working remotely at Stripe
A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.
Pay and benefits
The annual US base salary range for this role is $224,000 - $336,000. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development, Financial Services, and Technology, Information and Internet Referrals increase your chances of interviewing at Stripe by 2x Get notified about new Head of Marketing jobs in
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Head of Consumer Marketing, Link
role at
Stripe Join to apply for the
Head of Consumer Marketing, Link
role at
Stripe About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About The Team
The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research.
What you’ll do
We’re looking for our Head of Consumer Marketing that will build and grow Stripe’s first consumer product and brand—Link. Link is Stripe’s one-click checkout and already has over 100 million consumers, with millions more joining the network every month. You’ll set Link’s multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy. You’ll conduct foundational work like defining our core positioning and target personas; you’ll develop full-funnel consumer marketing campaigns across all channels – e.g. paid media, brand activations, OOH, lifecycle marketing, and partnerships – to drive consumer engagement and growth; you’ll launch new consumer features; you’ll set our annual consumer marketing budget and regularly report out to the CMO on its ROI.
Responsibilities
Set the vision and manage execution of Link’s integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, lifecycle marketing, partnerships, social, etc. Manage a small team of marketers and make critical hires Define target market, segments, addressable audience, and target penetration, partnering closely with user research Allocate marketing budget for all campaigns and report out regularly on its ROI Collaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign Collaborate with partnerships and comms to define Link’s media strategy Guide our creative team with customer insights and key messages to create strong campaigns Direct and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a must
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum Requirements
15+ years of experience in tech marketing, ideally 10+ years in B2C marketing and 5+ years managing teams Experience running high-profile campaigns for leading tech companies across a diverse range of channels, and within a rapidly evolving business environment Strong leadership skills with a proven ability to influence teams and individuals Experience owning a marketing budget Fluency with engagement platforms such as Braze
Hybrid work at Stripe
This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
In-office expectations
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
Working remotely at Stripe
A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.
Pay and benefits
The annual US base salary range for this role is $224,000 - $336,000. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development, Financial Services, and Technology, Information and Internet Referrals increase your chances of interviewing at Stripe by 2x Get notified about new Head of Marketing jobs in
Chicago, IL . Chicago, IL $220,000.00-$245,000.00 2 weeks ago Vice President Brand Marketing, Complete Nutrition Portfolio
Chicago, IL $230,000.00-$250,000.00 2 weeks ago Chicago, IL $150,000.00-$170,000.00 5 hours ago Chicago, IL $250,000.00-$350,000.00 1 week ago Chicago, IL $175,000.00-$250,000.00 1 week ago Chicago, IL $140,000.00-$170,000.00 1 week ago Head of Industry, Google Marketing Platform
Chicago, IL $195,000.00-$275,000.00 1 week ago Chicago, IL $100,000.00-$150,000.00 17 hours ago Greater Chicago Area $140,000.00-$175,000.00 1 day ago Chicago, IL $195,000.00-$215,000.00 1 month ago VP, Brand Strategy and Creative Services
Northfield, IL $267,280.00-$400,920.00 2 weeks ago Chicago, IL $95,000.00-$156,000.00 3 weeks ago Chicago, IL $155,000.00-$170,000.00 3 weeks ago Northfield, IL $175,760.00-$263,640.00 1 week ago Lombard, IL $125,000.00-$225,000.00 1 week ago Chicago, IL $146,300.00-$185,000.00 2 days ago Schaumburg, IL $144,480.00-$216,720.00 2 weeks ago Chicago, IL $224,000.00-$336,000.00 2 weeks ago Chicago, IL $130,000.00-$175,000.00 2 months ago Chicago, IL $200,000.00-$230,000.00 6 days ago Chicago, IL $350,000.00-$450,000.00 1 week ago Lead, Brand Activation & Partnerships-Distribution
Chicago, IL $137,400.00-$171,700.00 6 hours ago Head of Marketing, Enterprise Dealer Group
Assistant Vice President of Global Marketing
Chicago, IL $165,000.00-$180,000.00 2 days ago Northfield, IL $201,760.00-$302,640.00 2 weeks ago Head of Americas Channel Marketing - Asset Management
Chicago, IL $140,000.00-$180,000.00 1 month ago Chicago, IL $146,490.00-$210,420.00 6 days ago Chicago, IL $195,000.00-$225,000.00 2 weeks ago Chicago, IL $146,490.00-$220,440.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr