MedStar Health
Who We Are
At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.
Position Purpose:
The Senior Media Manager will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role will apply a strategic media mindset with a high level of attention to detail to partner with the media agency to develop highly effective & efficient media plans and supervise optimization of all media campaigns. This role will utilize her/his analytical mindset to drive and manage the media strategies through utilization of data, performance analysis, and exploration and testing of new media channels and growth tactics. While continuously leveraging proven, traditional media channels, this role will utilize a strong test & learn mindset to develop a multi-year learning agenda to continuously improve the Lindt media plans and capitalize on key consumer & media trend evolutions. The Senior Media Manager will actively contribute to the global Lindt learning agenda, collaborating with colleagues at international headquarters and across countries & spearheading global media tests as appropriate. This role will be responsible for teaching and training the internal brand team on key media strategies, principles, and learnings, and partnering with the team to gather key media inputs for the annual planning process.
Essential Job Functions & Responsibilities: Media Leadership:
Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution & optimizations of media plans
Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands.
Lead the annual strategic media planning process (internal Lindt annual marketing planning process and the upfronts) including key briefs, analyses, and presentations, to achieve buy in from senior leadership.
Source and own the rolling master media plans, updating throughout the year as necessary
Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation
Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor
Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants
Serve as primary collaborator with the Communication/PR teams for any paid social campaigns/tests & influencer marketing
Provide guidance to the brand teams on creative and media asset needs, based on the media plans
While this role does not include direct responsibility for Retail/E-Commerce teams for SEM/SEO efforts or Wholesale/E-Commerce teams for media support, the Senior Manager of Media Strategy should build strong partnerships with these groups and be able to make actionable recommendations for potential synergies.
Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance
Build understanding of the Lindt brand equity and sub-brand equities. Ensure all media channels are aligned to Lindt equity and reflect the brand's position in the marketplace
Demonstrate media expertise and navigate complex issues with a strong understanding of the brand strategy and best in class media practices
Improvement & Innovation:
Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans
Define and establish multi-year Lindt USA media learning agenda
Actively contribute to, learn from, and spearhead tests within the global digital and media learning agenda
Actively contribute to evolving the global media principles, as appropriate, that best reflect the changing media landscape
Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvements as necessary
Measurement & Reporting
Lead review of all agency developed campaign performance analyses ensuring insightful, data-driven analysis that demonstrate the effectiveness of plans, cost analysis and optimization recommendations
Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders
Develop KPI dashboard for annual plans and campaigns to track performance over time and over years
Establish and share media best practices and benchmarks; highlighting opportunities to test, learn and optimize/evolve based on knowledge of consumer insights, competitive media initiatives, new channels and/or offerings by channel
Qualifications & Requirements: Experience:
Required
7-10 years US integrated media (traditional linear TV + digital) planning experience or an equivalent amount of experience in a Brand Marketing role with significant (5+ years) of media oversight.
Experience working with FMCG brands; Experience with international organizations is a plus
Demonstrated ability to operate in a dynamic, fast paced, deadline driven environment
Demonstrated track record of success in a KPI driven environment
Media financial stewardship and oversight
Preferred
Media agency experience
Skills & Knowledge:
Deep understanding of the evolving media landscape, both traditional and digital channels
Ability to interpret and apply media understanding back to specific brand strategies to yield the greatest possible impact on business performance
Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners
Strong written communication skills with ability to skillfully communicate complex media concepts to senior management
Extremely detail-oriented, efficient, and organized with a strong ability to establish priorities and objectives
Strong cost controlling mindset
Dedicated learner with a natural curiosity for continuous improvement
Education:
Bachelor's degree in marketing, media, communications or related field
Masters preferred
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Position Purpose:
The Senior Media Manager will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role will apply a strategic media mindset with a high level of attention to detail to partner with the media agency to develop highly effective & efficient media plans and supervise optimization of all media campaigns. This role will utilize her/his analytical mindset to drive and manage the media strategies through utilization of data, performance analysis, and exploration and testing of new media channels and growth tactics. While continuously leveraging proven, traditional media channels, this role will utilize a strong test & learn mindset to develop a multi-year learning agenda to continuously improve the Lindt media plans and capitalize on key consumer & media trend evolutions. The Senior Media Manager will actively contribute to the global Lindt learning agenda, collaborating with colleagues at international headquarters and across countries & spearheading global media tests as appropriate. This role will be responsible for teaching and training the internal brand team on key media strategies, principles, and learnings, and partnering with the team to gather key media inputs for the annual planning process.
Essential Job Functions & Responsibilities: Media Leadership:
Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution & optimizations of media plans
Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands.
Lead the annual strategic media planning process (internal Lindt annual marketing planning process and the upfronts) including key briefs, analyses, and presentations, to achieve buy in from senior leadership.
Source and own the rolling master media plans, updating throughout the year as necessary
Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation
Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor
Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants
Serve as primary collaborator with the Communication/PR teams for any paid social campaigns/tests & influencer marketing
Provide guidance to the brand teams on creative and media asset needs, based on the media plans
While this role does not include direct responsibility for Retail/E-Commerce teams for SEM/SEO efforts or Wholesale/E-Commerce teams for media support, the Senior Manager of Media Strategy should build strong partnerships with these groups and be able to make actionable recommendations for potential synergies.
Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance
Build understanding of the Lindt brand equity and sub-brand equities. Ensure all media channels are aligned to Lindt equity and reflect the brand's position in the marketplace
Demonstrate media expertise and navigate complex issues with a strong understanding of the brand strategy and best in class media practices
Improvement & Innovation:
Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans
Define and establish multi-year Lindt USA media learning agenda
Actively contribute to, learn from, and spearhead tests within the global digital and media learning agenda
Actively contribute to evolving the global media principles, as appropriate, that best reflect the changing media landscape
Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvements as necessary
Measurement & Reporting
Lead review of all agency developed campaign performance analyses ensuring insightful, data-driven analysis that demonstrate the effectiveness of plans, cost analysis and optimization recommendations
Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders
Develop KPI dashboard for annual plans and campaigns to track performance over time and over years
Establish and share media best practices and benchmarks; highlighting opportunities to test, learn and optimize/evolve based on knowledge of consumer insights, competitive media initiatives, new channels and/or offerings by channel
Qualifications & Requirements: Experience:
Required
7-10 years US integrated media (traditional linear TV + digital) planning experience or an equivalent amount of experience in a Brand Marketing role with significant (5+ years) of media oversight.
Experience working with FMCG brands; Experience with international organizations is a plus
Demonstrated ability to operate in a dynamic, fast paced, deadline driven environment
Demonstrated track record of success in a KPI driven environment
Media financial stewardship and oversight
Preferred
Media agency experience
Skills & Knowledge:
Deep understanding of the evolving media landscape, both traditional and digital channels
Ability to interpret and apply media understanding back to specific brand strategies to yield the greatest possible impact on business performance
Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners
Strong written communication skills with ability to skillfully communicate complex media concepts to senior management
Extremely detail-oriented, efficient, and organized with a strong ability to establish priorities and objectives
Strong cost controlling mindset
Dedicated learner with a natural curiosity for continuous improvement
Education:
Bachelor's degree in marketing, media, communications or related field
Masters preferred
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