Meeder Investment Management
Director, Public Funds Marketing & Strategy
Meeder Investment Management, Dublin, Ohio, United States, 43016
Director, Public Funds Marketing & Strategy
Join to apply for the
Director, Public Funds Marketing & Strategy
role at
Meeder Investment Management Director, Public Funds Marketing & Strategy
12 hours ago Be among the first 25 applicants Join to apply for the
Director, Public Funds Marketing & Strategy
role at
Meeder Investment Management Get AI-powered advice on this job and more exclusive features. Position Overview
This position will strategically lead and tactically manage all marketing efforts for the Public Funds business line at Meeder. This role is also responsible for aligning marketing with business goals, serving as a subject matter expert, driving pipeline growth, supporting Public Funds sales and investment teams, and overseeing day-to-day marketing execution. Description
Position Overview
This position will strategically lead and tactically manage all marketing efforts for the Public Funds business line at Meeder. This role is also responsible for aligning marketing with business goals, serving as a subject matter expert, driving pipeline growth, supporting Public Funds sales and investment teams, and overseeing day-to-day marketing execution.
The ideal candidate will take a holistic, strategic view of Public Funds marketing-bridging deep subject matter fluency with tactical excellence. They will serve as an embedded extension of the Public Funds team while collaborating closely with the broader marketing department to bring initiatives to life. This partnership-driven approach ensures that Public Funds priorities are translated into thoughtful, high-impact marketing programs that are both proactive and aligned with Meeder's growth goals.
Primary Responsibilities
Strategic Marketing Leadership
Own and execute the integrated marketing plan for the Public Funds business, aligned with business goals and the roadmap. Act as a strategic business partner and SME across all marketing communications for SMAs, LGIPs, and related solutions. Represent Public Funds marketing needs in firmwide planning, L10 meetings, and marketing leadership strategy sessions.
Campaign Management & Tactical Execution
Lead the development and deployment of all marketing tactics-from concept to delivery-ensuring alignment with Public Funds goals. Work cross-functionally with marketing team members (content, digital, creative, compliance) to plan, create, and execute campaigns, collateral, presentations, and events. Coordinate compliance reviews and approvals, managing timelines and documentation throughout the production lifecycle. Maintain an ongoing calendar of initiatives including campaigns, webinars, conference support, and communications launches.
Sales, Investment, and Advisor Team Support
Partner with Public Funds sales and investment teams to translate technical and market information into actionable, compelling messaging and materials. Create and maintain internal enablement tools such as pitch decks, case studies, fact sheets, and custom presentations. Act as the go-to marketing partner for the Public Funds team, owning communication flow, needs prioritization, and execution alignment.
Events, Thought Leadership & Lead Gen
Drive conference strategy and event participation, including speaker prep, booth presence, content, and follow-up campaigns. Manage the editorial calendar and thought leadership content aligned to the public sector space. Launch and manage lead generation and nurture campaigns targeting new geographies, service lines, and verticals (e.g., school districts, municipalities, higher ed).
Insights, Reporting & ROI
Develop and maintain dashboards and reports that track Public Funds marketing KPIs across campaigns, content, events, and channel performance. Proactively assess performance, optimize based on data, and report marketing ROI to key stakeholders including CMO and Public Funds leadership. Support the organization in defining and refining key metrics tied to growth targets, client acquisition, and retention.
Innovation & Business Development Support
Surface new opportunities based on client feedback, market shifts, and competitor positioning. Explore new service extensions, content formats, strategic partnerships, and prospecting tactics that contribute to Meeder's position as the leading public funds advisor. Utilize AI and automation tools to increase marketing scalability, personalization, and efficiency.
Key Performance Indicators (KPIs)
Public Funds-sourced and influenced AUM and revenue Campaign and event-driven lead volume, conversion, and attribution RFP win rate improvement (marketing-supported) Email and content engagement rates (open, CTR, downloads) Project delivery and turnaround times (from brief to deployment) Marketing budget ROI and performance reporting
Req Number MAR-25-00003
Position Requirements
Bachelor’s degree in Marketing, Finance, Business, or related field. 10+ years of experience in B2B marketing; public sector investment or financial services strongly preferred. Strong knowledge and usage of AI marketing tools required. Deep expertise in campaign management, event strategy, content creation, and cross-functional coordination. Exceptional organizational and communication skills, with a bias for action and ownership. Experience with compliance workflows and regulated environments. Fluent in marketing analytics, performance reporting, and campaign optimization. Proficient in marketing platforms (e.g., Seismic, Click Dimensions, Synthesia, etc.). Familiarity with EOS or similar business systems is preferred.
About the Organization Meeder Investment Management has helped clients successfully reach their financial goals since 1974. Headquartered in Dublin, Ohio, Meeder has over 125 professionals dedicated to serving the financial needs of financial advisors and their clients as well as government entities, with over $150 billion in assets under advisement.
Meeder's advice and solution suite is driven by our founding principle: providing investment solutions designed to improve investor outcomes. Meeder works with clients - both directly and through financial advisors - to offer a variety of investment solutions including mutual funds, investment portfolios, separately managed accounts, retirement plan services, and cash management solutions.
At Meeder, we pride ourselves on living our five core values: Do the Right Thing, Driven & Results Oriented, Relationships Matter, Continuous Improvement, and Discipline. Our core values are the cultural cornerstone for everything we do. They inspire and guide us in our day-to-day work, our relationships with colleagues, and when servicing our clients.
Visit www.meederinvestment.com for more. See Meeder's social media pages at https://linktr.ee/Meeder
Assets Under Advisement consist of $63.82 billion of regulatory assets under management for which Meeder Investment Management's registered investment adviser affiliates provide continuous and regular investment management services as disclosed in their Form ADV and non-discretionary assets as to which Meeder Public Funds provides strategic advice or consultation but does not have the authority to effectuate transactions as of December 31, 2024.
EOE Statement Meeder Investment Management is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions; sexual orientation; and gender identity), national origin, disability, genetic information, and age (40 or over). Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
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Join to apply for the
Director, Public Funds Marketing & Strategy
role at
Meeder Investment Management Director, Public Funds Marketing & Strategy
12 hours ago Be among the first 25 applicants Join to apply for the
Director, Public Funds Marketing & Strategy
role at
Meeder Investment Management Get AI-powered advice on this job and more exclusive features. Position Overview
This position will strategically lead and tactically manage all marketing efforts for the Public Funds business line at Meeder. This role is also responsible for aligning marketing with business goals, serving as a subject matter expert, driving pipeline growth, supporting Public Funds sales and investment teams, and overseeing day-to-day marketing execution. Description
Position Overview
This position will strategically lead and tactically manage all marketing efforts for the Public Funds business line at Meeder. This role is also responsible for aligning marketing with business goals, serving as a subject matter expert, driving pipeline growth, supporting Public Funds sales and investment teams, and overseeing day-to-day marketing execution.
The ideal candidate will take a holistic, strategic view of Public Funds marketing-bridging deep subject matter fluency with tactical excellence. They will serve as an embedded extension of the Public Funds team while collaborating closely with the broader marketing department to bring initiatives to life. This partnership-driven approach ensures that Public Funds priorities are translated into thoughtful, high-impact marketing programs that are both proactive and aligned with Meeder's growth goals.
Primary Responsibilities
Strategic Marketing Leadership
Own and execute the integrated marketing plan for the Public Funds business, aligned with business goals and the roadmap. Act as a strategic business partner and SME across all marketing communications for SMAs, LGIPs, and related solutions. Represent Public Funds marketing needs in firmwide planning, L10 meetings, and marketing leadership strategy sessions.
Campaign Management & Tactical Execution
Lead the development and deployment of all marketing tactics-from concept to delivery-ensuring alignment with Public Funds goals. Work cross-functionally with marketing team members (content, digital, creative, compliance) to plan, create, and execute campaigns, collateral, presentations, and events. Coordinate compliance reviews and approvals, managing timelines and documentation throughout the production lifecycle. Maintain an ongoing calendar of initiatives including campaigns, webinars, conference support, and communications launches.
Sales, Investment, and Advisor Team Support
Partner with Public Funds sales and investment teams to translate technical and market information into actionable, compelling messaging and materials. Create and maintain internal enablement tools such as pitch decks, case studies, fact sheets, and custom presentations. Act as the go-to marketing partner for the Public Funds team, owning communication flow, needs prioritization, and execution alignment.
Events, Thought Leadership & Lead Gen
Drive conference strategy and event participation, including speaker prep, booth presence, content, and follow-up campaigns. Manage the editorial calendar and thought leadership content aligned to the public sector space. Launch and manage lead generation and nurture campaigns targeting new geographies, service lines, and verticals (e.g., school districts, municipalities, higher ed).
Insights, Reporting & ROI
Develop and maintain dashboards and reports that track Public Funds marketing KPIs across campaigns, content, events, and channel performance. Proactively assess performance, optimize based on data, and report marketing ROI to key stakeholders including CMO and Public Funds leadership. Support the organization in defining and refining key metrics tied to growth targets, client acquisition, and retention.
Innovation & Business Development Support
Surface new opportunities based on client feedback, market shifts, and competitor positioning. Explore new service extensions, content formats, strategic partnerships, and prospecting tactics that contribute to Meeder's position as the leading public funds advisor. Utilize AI and automation tools to increase marketing scalability, personalization, and efficiency.
Key Performance Indicators (KPIs)
Public Funds-sourced and influenced AUM and revenue Campaign and event-driven lead volume, conversion, and attribution RFP win rate improvement (marketing-supported) Email and content engagement rates (open, CTR, downloads) Project delivery and turnaround times (from brief to deployment) Marketing budget ROI and performance reporting
Req Number MAR-25-00003
Position Requirements
Bachelor’s degree in Marketing, Finance, Business, or related field. 10+ years of experience in B2B marketing; public sector investment or financial services strongly preferred. Strong knowledge and usage of AI marketing tools required. Deep expertise in campaign management, event strategy, content creation, and cross-functional coordination. Exceptional organizational and communication skills, with a bias for action and ownership. Experience with compliance workflows and regulated environments. Fluent in marketing analytics, performance reporting, and campaign optimization. Proficient in marketing platforms (e.g., Seismic, Click Dimensions, Synthesia, etc.). Familiarity with EOS or similar business systems is preferred.
About the Organization Meeder Investment Management has helped clients successfully reach their financial goals since 1974. Headquartered in Dublin, Ohio, Meeder has over 125 professionals dedicated to serving the financial needs of financial advisors and their clients as well as government entities, with over $150 billion in assets under advisement.
Meeder's advice and solution suite is driven by our founding principle: providing investment solutions designed to improve investor outcomes. Meeder works with clients - both directly and through financial advisors - to offer a variety of investment solutions including mutual funds, investment portfolios, separately managed accounts, retirement plan services, and cash management solutions.
At Meeder, we pride ourselves on living our five core values: Do the Right Thing, Driven & Results Oriented, Relationships Matter, Continuous Improvement, and Discipline. Our core values are the cultural cornerstone for everything we do. They inspire and guide us in our day-to-day work, our relationships with colleagues, and when servicing our clients.
Visit www.meederinvestment.com for more. See Meeder's social media pages at https://linktr.ee/Meeder
Assets Under Advisement consist of $63.82 billion of regulatory assets under management for which Meeder Investment Management's registered investment adviser affiliates provide continuous and regular investment management services as disclosed in their Form ADV and non-discretionary assets as to which Meeder Public Funds provides strategic advice or consultation but does not have the authority to effectuate transactions as of December 31, 2024.
EOE Statement Meeder Investment Management is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions; sexual orientation; and gender identity), national origin, disability, genetic information, and age (40 or over). Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Finance and Sales Referrals increase your chances of interviewing at Meeder Investment Management by 2x Get notified about new Director Fund jobs in
Dublin, OH . Columbus, OH $123,800.00-$206,300.00 2 weeks ago Columbus, OH $123,800.00-$206,300.00 2 weeks ago Director of Financial Planning & Analysis
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Columbus, OH $93,000.00-$189,000.00 1 week ago Director of Portfolio Solutions, Private Bank
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Director of Development (Fisher College of Business)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr