Universal Music Group
Join to apply for the
Director, Marketing
role at
Universal Music Group Join to apply for the
Director, Marketing
role at
Universal Music Group Get AI-powered advice on this job and more exclusive features. We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
How We LEAD
We are currently seeking an experienced Director, Marketing who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.
How You’ll CREATE
Develop and execute marketing strategy for artists’ music and music-related products across the IGA roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business. Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands. Help guide and execute artist branding, creative materials and original content specific to each campaign. Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents. Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project. Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly. Understand and implement innovative digital marketing
Bring Your VIBE
6+ Years’ Experience, Marketing Director / Product Manager Experience working with record companies, artist management, talent agencies Strong ability to successfully define and drive project management and execution Creative thinker with ability to generate innovative marketing ideas Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube) Social media savvy, with experience on platforms and understanding of associated data Strong skills in communication, presentation, writing, and able to work well cross-functionally Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase) Bachelor’s Degree
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) A lifetime fertility support allowance of $30,000 to plan participants Student Loan Repayment Assistance and Tuition Reimbursement 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
Job Category
Marketing, Streaming & Digital Media
Salary Range
$68,640- $148,535
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesEntertainment Providers Referrals increase your chances of interviewing at Universal Music Group by 2x Sign in to set job alerts for “Marketing Director” roles. Culver City, CA $175,000.00-$215,000.00 4 days ago Los Angeles, CA $150,000.00-$170,000.00 2 weeks ago Los Angeles, CA $250,000.00-$325,000.00 12 hours ago Culver City, CA $110,000.00-$150,000.00 4 days ago Beverly Hills, CA $140,000.00-$160,000.00 1 week ago Vice President Integrated Marketing - Goldenvoice (Concerts & Venues)Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)Senior Director of Brand Marketing - Pressed JuiceryDirector, Marketing Center of Excellence (CoE) Westlake Village, CA $175,000.00-$215,000.00 2 weeks ago Pasadena, CA $180,000.00-$190,000.00 3 weeks ago Director of Marketing and Communications Los Angeles, CA $100,000.00-$140,000.00 1 month ago Culver City, CA $133,000.00-$247,000.00 2 weeks ago Director of Brand Marketing (Ref: 188668) Los Angeles, CA $145,000.00-$160,000.00 1 month ago Vice President, Brand Marketing -Sony Pictures Television Studios Los Angeles, CA $191,000.00-$250,000.00 2 weeks ago Culver City, CA $140,000.00-$160,000.00 1 day ago Santa Monica, CA $149,440.00-$224,160.00 3 weeks ago Senior Director, Brand & Consumer Engagement Los Angeles, CA $170,000.00-$200,000.00 3 weeks ago Senior Director, Marketing Strategy & Operations Culver City, CA $255,000.00-$330,000.00 2 weeks ago Beverly Hills, CA $155,000.00-$190,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Director, Marketing
role at
Universal Music Group Join to apply for the
Director, Marketing
role at
Universal Music Group Get AI-powered advice on this job and more exclusive features. We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
How We LEAD
We are currently seeking an experienced Director, Marketing who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.
How You’ll CREATE
Develop and execute marketing strategy for artists’ music and music-related products across the IGA roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business. Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands. Help guide and execute artist branding, creative materials and original content specific to each campaign. Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents. Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project. Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly. Understand and implement innovative digital marketing
Bring Your VIBE
6+ Years’ Experience, Marketing Director / Product Manager Experience working with record companies, artist management, talent agencies Strong ability to successfully define and drive project management and execution Creative thinker with ability to generate innovative marketing ideas Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube) Social media savvy, with experience on platforms and understanding of associated data Strong skills in communication, presentation, writing, and able to work well cross-functionally Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase) Bachelor’s Degree
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) A lifetime fertility support allowance of $30,000 to plan participants Student Loan Repayment Assistance and Tuition Reimbursement 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
Job Category
Marketing, Streaming & Digital Media
Salary Range
$68,640- $148,535
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesEntertainment Providers Referrals increase your chances of interviewing at Universal Music Group by 2x Sign in to set job alerts for “Marketing Director” roles. Culver City, CA $175,000.00-$215,000.00 4 days ago Los Angeles, CA $150,000.00-$170,000.00 2 weeks ago Los Angeles, CA $250,000.00-$325,000.00 12 hours ago Culver City, CA $110,000.00-$150,000.00 4 days ago Beverly Hills, CA $140,000.00-$160,000.00 1 week ago Vice President Integrated Marketing - Goldenvoice (Concerts & Venues)Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)Senior Director of Brand Marketing - Pressed JuiceryDirector, Marketing Center of Excellence (CoE) Westlake Village, CA $175,000.00-$215,000.00 2 weeks ago Pasadena, CA $180,000.00-$190,000.00 3 weeks ago Director of Marketing and Communications Los Angeles, CA $100,000.00-$140,000.00 1 month ago Culver City, CA $133,000.00-$247,000.00 2 weeks ago Director of Brand Marketing (Ref: 188668) Los Angeles, CA $145,000.00-$160,000.00 1 month ago Vice President, Brand Marketing -Sony Pictures Television Studios Los Angeles, CA $191,000.00-$250,000.00 2 weeks ago Culver City, CA $140,000.00-$160,000.00 1 day ago Santa Monica, CA $149,440.00-$224,160.00 3 weeks ago Senior Director, Brand & Consumer Engagement Los Angeles, CA $170,000.00-$200,000.00 3 weeks ago Senior Director, Marketing Strategy & Operations Culver City, CA $255,000.00-$330,000.00 2 weeks ago Beverly Hills, CA $155,000.00-$190,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr