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Zenith

Vice President, Strategy

Zenith, New York, New York, us, 10261

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Zenith PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. Overview: PubW is looking for an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy functions for our Walmart account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. The VP effectively leverages experience, curiosity, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs - both short- and long-term. This position report directly to the SVP, Strategy. Responsibilities Serves as senior lead on client’s business and oversees all aspects of the assigned LOB(s) Defines high level strategy and holistic management of the media plan development, implementation, and execution Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals Responsible for designing and managing projects and resources for subsidiaries/business unit Maintain an in-depth knowledge of the client business and competitive landscape Team leader for client interaction while fostering positive relationships Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams Outlines role & responsibilities for the Strategy team - delivering on vision, direction, management, and support to direct and indirect reports Supervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management) Ensure connectivity with all relevant internal and external stakeholders Serves as primary leadership and content development stakeholder for all client presentations Participation in special projects involving cross department team development and leadership Participates in new business efforts including development of new business opportunities and new business pitches (as needed) Qualifications B.A. or B.S., preferably in Marketing, Advertising, or related field 10+ years of media planning experience 5+ years of experience in a management capacity Agency experience highly preferred Experience in entertainment is a big plus Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation Excellent leadership, management and motivational skills Excellent organizational, interpersonal and quantitative/analytical skills Adept at injecting ideas, innovation and leading industry developments into planning assignments Detail-oriented and proven ability to thrive in a fast paced environment Must be a self-starter, with strong planning and organizational skills Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups Professional presentation, training and client-facing skills Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills Accountability and flexibility with the ability to work in a fast-paced environment Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication Able to guide others in defining high level strategy for business unit Able to manage a budget, control costs, plan and schedule around cost concerns for business unit Demonstrates an ability to be curious and passionate about our client’s business Positive, team-player attitude Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or on-boarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply Compensation Range: $174,600 - $200,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/27/2025. Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

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