Meta
Consumer Brand Marketing Lead, Instagram
New York, NY
• Full Time
Instagram
Sales & Marketing
Consumer Marketing
Marketing
Apply to this job
Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself.
Consumer Brand Marketing Lead, Instagram Responsibilities
Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growth
Architect Instagram’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing
Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves
Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the vision for the IG brand
Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Partner closely with PMM and Product team to bring the IG Brand to life in innovative ways within the app, driving delight for the user
Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring supportive and productive team environments
Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives
Minimum Qualifications
12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale
5+ years of people management experience
Experience in using data to both (i) inform strategy and communication, and (ii) develop meaningful Go to Market approaches that drive business outcomes
Experience building brands for youth audiences
Experience building mass-market consumer-centric brands
Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
Experience partnering with and managing external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadership
Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Preferred Qualifications
Authentic connection to creativity and experience fostering brand support of creativity
Knowledge of music, art, fashion or sport discourse among youth
Experience conveying complex plans simply, beautifully and effectively
Ability to present to and influence at all levels of an organization
Appetite to work in a deadline-focused, dynamic environment
Experience driving high-quality work, with seamless execution
For those who live in or expect to work from California if hired for this position, please click
here
for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. $180,000/year to $252,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about
benefits
at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice
here .
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the
Accommodations request form
.
Apply for this job
Take the first step toward a rewarding career at Meta.
Apply to this job
APPLY NOW Find your role Explore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you. View jobs #J-18808-Ljbffr
New York, NY
• Full Time
Sales & Marketing
Consumer Marketing
Marketing
Apply to this job
Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself.
Consumer Brand Marketing Lead, Instagram Responsibilities
Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growth
Architect Instagram’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing
Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves
Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the vision for the IG brand
Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Partner closely with PMM and Product team to bring the IG Brand to life in innovative ways within the app, driving delight for the user
Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring supportive and productive team environments
Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives
Minimum Qualifications
12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale
5+ years of people management experience
Experience in using data to both (i) inform strategy and communication, and (ii) develop meaningful Go to Market approaches that drive business outcomes
Experience building brands for youth audiences
Experience building mass-market consumer-centric brands
Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives
Experience partnering with and managing external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadership
Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Preferred Qualifications
Authentic connection to creativity and experience fostering brand support of creativity
Knowledge of music, art, fashion or sport discourse among youth
Experience conveying complex plans simply, beautifully and effectively
Ability to present to and influence at all levels of an organization
Appetite to work in a deadline-focused, dynamic environment
Experience driving high-quality work, with seamless execution
For those who live in or expect to work from California if hired for this position, please click
here
for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. $180,000/year to $252,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about
benefits
at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice
here .
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the
Accommodations request form
.
Apply for this job
Take the first step toward a rewarding career at Meta.
Apply to this job
APPLY NOW Find your role Explore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you. View jobs #J-18808-Ljbffr