Marketing Brand Manager

The Marketing Brand Manager is responsible for executing a comprehensive brand strategy that builds and reinforces the institution’s identity across all platforms and target audiences. The role ensures consistency in messaging and visual identity while leveraging digital, social, and traditional media channels to enhance brand awareness and engagement. Working closely with internal teams and external partners, the Manager drives data-informed campaigns that align with the strategic marketing plan and overall institutional mission, delivering measurable outcomes and fostering cross-functional collaboration. Responsibilities Execute Strategic Brand Initiatives: Develop and implement integrated brand strategies that elevate market position and drive engagement with key audiences (e.g., prospective students, alumni, faculty, community partners) using data-driven insights. Development of Creative and Digital Assets: Coordinate the creative development process in collaboration with internal teams and external agencies; manage content and copywriting, social media, and traditional advertising campaigns to ensure alignment with brand identity. Maintain Brand Consistency: Serve as brand steward by reviewing and facilitating the approval process for marketing and advertising materials, ensuring visual and messaging consistency across all media. Monitor Performance and Optimize Tactics: Utilize market research, analytics, and KPI tracking to assess campaign performance and adjust strategies for maximum impact and ROI. Manage Vendor and Procurement Processes: Coordinate with external vendors and agencies, oversee the procurement of advertising placements, manage contracts, and ensure adherence to budgetary guidelines. Facilitate Cross-Functional Collaboration: Act as a consultant to internal departments, providing training and support for brand usage and ensuring that all initiatives are seamlessly integrated into the broader marketing strategy. Required Minimum Qualifications: Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) degree in Business Administration, Marketing, Communication or related field At least five years of professional marketing experience including brand management Demonstrated success in implementing established comprehensive brand strategies Strong project management skills with the ability to manage multiple initiatives simultaneously Proficiency with marketing automation systems and digital marketing platforms Advertising and email copywriting experience Knowledge of current trends in digital marketing and social media as well as traditional mass media Excellent analytical, written and verbal communication skills Experience with market research and data analytics tools Preferred Qualifications: Master’s degree in marketing, business administration, communication or related field Experience with Salesforce Marketing Cloud Experience with Wordpress CMS Experience in higher education marketing

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