The Exchange
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Marketing Analytics Manager, CRM
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The Exchange . This role performs large-scale statistical analysis to identify business opportunities for customer/revenue growth and cost minimization, supporting senior leadership decision-making. Job Functions: Develops and validates customer segmentations, derivations of customer value metrics, analyses, and interpretation of data trends. Analyzes, sizes, and scopes large amounts of data, isolating key trends, and developing actionable solutions and recommendations. Partners with segment/program owners to design test pilots. Develops and delivers effective presentations to summarize complex analyses and inform senior leadership. Interfaces with commercial sector resources utilized for Exchange Customer Relationship Management (CRM) operations. Works with external vendor/partner resources for the development of business and/or customer insights to personalization plans. Develops and maintains customer/marketing key performance indicators (KPIs) scorecards. Formulates statistical methodology to measure incremental impact and return on investment for key initiatives. Qualifications: Six years of experience using statistics/analytics in a business or marketing setting required. Previous retail experience strongly preferred. One year of experience at the pay band 4-2/4-3 level or equivalent industry experience is required. Or Bachelor's degree and four years of experience using statistics/analytics in a business or marketing setting required. Previous retail experience strongly preferred. One year of experience at the pay band 4-2/4-3 level or equivalent industry experience is required. SQL - Required Marketing Analytics - Highly Preferred If interested, please apply via
www.applymyexchange.com , reference JVA C1-000452-2025. Any questions, please contact Cynthia Horn, Sr. Talent Manager at
hornc@aafes.com . Seniority level
Executive Employment type
Full-time Job function
Analyst and Strategy/Planning Industries
Retail
#J-18808-Ljbffr
Marketing Analytics Manager, CRM
role at
The Exchange . This role performs large-scale statistical analysis to identify business opportunities for customer/revenue growth and cost minimization, supporting senior leadership decision-making. Job Functions: Develops and validates customer segmentations, derivations of customer value metrics, analyses, and interpretation of data trends. Analyzes, sizes, and scopes large amounts of data, isolating key trends, and developing actionable solutions and recommendations. Partners with segment/program owners to design test pilots. Develops and delivers effective presentations to summarize complex analyses and inform senior leadership. Interfaces with commercial sector resources utilized for Exchange Customer Relationship Management (CRM) operations. Works with external vendor/partner resources for the development of business and/or customer insights to personalization plans. Develops and maintains customer/marketing key performance indicators (KPIs) scorecards. Formulates statistical methodology to measure incremental impact and return on investment for key initiatives. Qualifications: Six years of experience using statistics/analytics in a business or marketing setting required. Previous retail experience strongly preferred. One year of experience at the pay band 4-2/4-3 level or equivalent industry experience is required. Or Bachelor's degree and four years of experience using statistics/analytics in a business or marketing setting required. Previous retail experience strongly preferred. One year of experience at the pay band 4-2/4-3 level or equivalent industry experience is required. SQL - Required Marketing Analytics - Highly Preferred If interested, please apply via
www.applymyexchange.com , reference JVA C1-000452-2025. Any questions, please contact Cynthia Horn, Sr. Talent Manager at
hornc@aafes.com . Seniority level
Executive Employment type
Full-time Job function
Analyst and Strategy/Planning Industries
Retail
#J-18808-Ljbffr