SBcollective
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Our client, a prestigious and innovative beauty brand based in New York, is looking for a Senior Manager of Sales and Trade Marketing as they launch into the luxury retail space.
We are looking for a dynamic and strategic
Senior Manager, Sales & Trade Marketing
who will partner with Sales, Marketing, and Education to build and execute trade marketing strategies that drive growth across retail and emerging channels. This role bridges sales, education, and marketing — ensuring our partners (Ulta or Sephora, and specialty retailers) have the tools, training, and activations needed to maximize sales and build brand love. You’ll manage trade programs, budgets, and account-level execution while bringing the brand’s disruptive, refill-first philosophy to life across all customer touchpoints. The role is located in New York City, and the team works on a hybrid work schedule. Key Responsibilities Trade Marketing Trade Marketing point of contact for retail merchandising and marketing partners. Develop and execute retailer-specific go-to-market plans, including launches, seasonal activations, and promotional calendars. Manage sampling and co-op advertising programs; ensure programs deliver ROI. Collaborate with Visual Merchandising to ensure a strong in-store presence. Point person for receiving/executing by retailer coop advertising agreements. Create sales decks, one-pagers, and toolkits for retail partners. Track KPIs and report on program effectiveness, recommending improvements. Own briefing and creative deliverable process (partnering with Brand Marketing) of retailer-specific creative asset development, and ensure retailer program deadlines are being achieved. Being strategic of year over year newness and promotional gift set plan, minimizing financial liability. Work with Sales to identify growth opportunities and strengthen account relationships. Collaborate with Sales leadership to set achievable sales targets by account and track performance against goals, ensuring strategies and activations drive measurable results. Partner with Education on training, animations, events, and in-store programs that drive sell-through. Coordinate with Sales leads to track/monitor inventory levels of select SKUs that can result in the issuing of return authorizations. Support sales communications and competitive research to keep the brand ahead of trends. Partner with Sales and Finance to build seasonal forecasts, manage channel P&L budgets, and track trade spend. Monitor account performance, ensuring inventory, promotional, and trade budgets align with sales goals. Cross-Functional Collaboration Collaborate with Marketing, Digital, and Creative on asset development. Liaise with operations on sampling and product allocations. Align global and local initiatives to ensure consistency across channels. Collaborate with Digital Marketing to maximize retailer.com presence and ensure trade programs are fully integrated across physical and digital channels. Qualifications Bachelor’s degree in Business, Marketing, or related field. 6–8 years of experience in Trade Marketing, Sales, or Channel Marketing within beauty or CPG. Specialty multi-experience strongly preferred; Ulta experience a plus Proven ability to partner with Education to build impactful training & event activations. Strong project management skills with the ability to manage multiple priorities. Data-driven with strong Excel and reporting skills; able to tell a story with insights. Entrepreneurial mindset — thrives in a fast-paced, high-growth environment. Excellent communication and presentation skills. Passion for beauty, fashion, and community building. A competitive annual base salary between $105,000- $115,000, plus a discretionary annual company bonus plan Flexible Time Off Plans Top Tier health insurance programs A 401 (k) program with a company match Product discount + much more, including the chance to work with some of the most amazing talent We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. We are proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at SBcollective by 2x Sign in to set job alerts for “Senior Sales Marketing Manager” roles.
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Senior Manager, Sales & Trade Marketing
who will partner with Sales, Marketing, and Education to build and execute trade marketing strategies that drive growth across retail and emerging channels. This role bridges sales, education, and marketing — ensuring our partners (Ulta or Sephora, and specialty retailers) have the tools, training, and activations needed to maximize sales and build brand love. You’ll manage trade programs, budgets, and account-level execution while bringing the brand’s disruptive, refill-first philosophy to life across all customer touchpoints. The role is located in New York City, and the team works on a hybrid work schedule. Key Responsibilities Trade Marketing Trade Marketing point of contact for retail merchandising and marketing partners. Develop and execute retailer-specific go-to-market plans, including launches, seasonal activations, and promotional calendars. Manage sampling and co-op advertising programs; ensure programs deliver ROI. Collaborate with Visual Merchandising to ensure a strong in-store presence. Point person for receiving/executing by retailer coop advertising agreements. Create sales decks, one-pagers, and toolkits for retail partners. Track KPIs and report on program effectiveness, recommending improvements. Own briefing and creative deliverable process (partnering with Brand Marketing) of retailer-specific creative asset development, and ensure retailer program deadlines are being achieved. Being strategic of year over year newness and promotional gift set plan, minimizing financial liability. Work with Sales to identify growth opportunities and strengthen account relationships. Collaborate with Sales leadership to set achievable sales targets by account and track performance against goals, ensuring strategies and activations drive measurable results. Partner with Education on training, animations, events, and in-store programs that drive sell-through. Coordinate with Sales leads to track/monitor inventory levels of select SKUs that can result in the issuing of return authorizations. Support sales communications and competitive research to keep the brand ahead of trends. Partner with Sales and Finance to build seasonal forecasts, manage channel P&L budgets, and track trade spend. Monitor account performance, ensuring inventory, promotional, and trade budgets align with sales goals. Cross-Functional Collaboration Collaborate with Marketing, Digital, and Creative on asset development. Liaise with operations on sampling and product allocations. Align global and local initiatives to ensure consistency across channels. Collaborate with Digital Marketing to maximize retailer.com presence and ensure trade programs are fully integrated across physical and digital channels. Qualifications Bachelor’s degree in Business, Marketing, or related field. 6–8 years of experience in Trade Marketing, Sales, or Channel Marketing within beauty or CPG. Specialty multi-experience strongly preferred; Ulta experience a plus Proven ability to partner with Education to build impactful training & event activations. Strong project management skills with the ability to manage multiple priorities. Data-driven with strong Excel and reporting skills; able to tell a story with insights. Entrepreneurial mindset — thrives in a fast-paced, high-growth environment. Excellent communication and presentation skills. Passion for beauty, fashion, and community building. A competitive annual base salary between $105,000- $115,000, plus a discretionary annual company bonus plan Flexible Time Off Plans Top Tier health insurance programs A 401 (k) program with a company match Product discount + much more, including the chance to work with some of the most amazing talent We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. We are proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at SBcollective by 2x Sign in to set job alerts for “Senior Sales Marketing Manager” roles.
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New York, NY $180,000.00-$210,000.00 3 weeks ago New York, NY $170,000.00-$190,000.00 2 months ago New York, NY $196,800.00-$246,000.00 1 week ago Marketing Director/Director of Commercial Brand Strategy
Brooklyn, NY $150,000.00-$175,000.00 1 week ago Senior Director, Marketing - Farmacy Beauty
New York, NY $40,000.00-$215,000.00 1 month ago Director, Global Marketing - Converse Licensed Apparel
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