Catena Solutions
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$80,000.00/yr - $90,000.00/yr Direct message the job poster from Catena Solutions Talent Engagement Director @ Catena Solutions
JOB TITLE:
Marketing Automation Manager LOCATION:
Chicago, IL (must be available to come onsite 1 day per month and/or for mandatory meetings) SALARY:
$80k- $90k, will depend on experience level START DATE:
September 1st, 2025 HIRE TYPE:
direct hire An amazing opportunity to join a non-profit international educational organization offering certification programs, training tools, and networking opportunities to increase workplace performance. If you meet the criteria below, please apply today! Summary Seeking a dynamic and results-driven Marketing Automation Manager to drive the implementation and management of marketing automation programs within the brands Digital Marketing team, focusing across channels but with an emphasis on growing Corporate Sales and Alliances channel. This role will be responsible for executing automated marketing campaigns, optimizing workflows, and ensuring the seamless operation of the marketing automation platform. The ideal candidate will have firsthand experience with marketing automation platforms and possess strong analytical skills to optimize campaigns for maximum effectiveness. Essential Functions and Responsibilities : • Define and build marketing automation workflows and oversee the day-to-day operation of the platform, ensuring proper integration with CRM systems, email marketing platforms, and relevant marketing or sales-related tools. • Implement, manage, and execute automated marketing campaigns, including lead generation and nurture programs to engage leads and customers, email workflows, and drip campaigns, particularly in B2B/Corporate Sales and Alliances channel. • Develop and implement audience segmentation strategies to deliver targeted and personalized marketing messages. • Support the development of lead scoring models and ensure accurate lead qualification for sales follow-up. • Augment A/B testing capabilities to refine messaging, layouts, and other campaign elements to improve performance. • Track and analyze key performance metrics for marketing automation campaigns, providing insights and recommendations for optimization. • Work closely with digital marketing, eCommerce, sales, and content teams to align automation efforts with broader strategic marketing and sales goals. • Ensure that all marketing communications adhere to and comply with relevant regulations (e.g., GDRP, CAN-SPAM, CCPA). Qualifications Required: • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3+ years of experience in marketing automation or digital marketing roles. • Proficiency in managing marketing automation platforms (Marketo). • Experience working with CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms. • Strong understanding of email marketing best practices and audience segmentation. • Comfortable working with APIs in a programming language • Ability to track, analyze, and optimize campaign program performance using data-driven insights. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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$80,000.00/yr - $90,000.00/yr Direct message the job poster from Catena Solutions Talent Engagement Director @ Catena Solutions
JOB TITLE:
Marketing Automation Manager LOCATION:
Chicago, IL (must be available to come onsite 1 day per month and/or for mandatory meetings) SALARY:
$80k- $90k, will depend on experience level START DATE:
September 1st, 2025 HIRE TYPE:
direct hire An amazing opportunity to join a non-profit international educational organization offering certification programs, training tools, and networking opportunities to increase workplace performance. If you meet the criteria below, please apply today! Summary Seeking a dynamic and results-driven Marketing Automation Manager to drive the implementation and management of marketing automation programs within the brands Digital Marketing team, focusing across channels but with an emphasis on growing Corporate Sales and Alliances channel. This role will be responsible for executing automated marketing campaigns, optimizing workflows, and ensuring the seamless operation of the marketing automation platform. The ideal candidate will have firsthand experience with marketing automation platforms and possess strong analytical skills to optimize campaigns for maximum effectiveness. Essential Functions and Responsibilities : • Define and build marketing automation workflows and oversee the day-to-day operation of the platform, ensuring proper integration with CRM systems, email marketing platforms, and relevant marketing or sales-related tools. • Implement, manage, and execute automated marketing campaigns, including lead generation and nurture programs to engage leads and customers, email workflows, and drip campaigns, particularly in B2B/Corporate Sales and Alliances channel. • Develop and implement audience segmentation strategies to deliver targeted and personalized marketing messages. • Support the development of lead scoring models and ensure accurate lead qualification for sales follow-up. • Augment A/B testing capabilities to refine messaging, layouts, and other campaign elements to improve performance. • Track and analyze key performance metrics for marketing automation campaigns, providing insights and recommendations for optimization. • Work closely with digital marketing, eCommerce, sales, and content teams to align automation efforts with broader strategic marketing and sales goals. • Ensure that all marketing communications adhere to and comply with relevant regulations (e.g., GDRP, CAN-SPAM, CCPA). Qualifications Required: • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3+ years of experience in marketing automation or digital marketing roles. • Proficiency in managing marketing automation platforms (Marketo). • Experience working with CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms. • Strong understanding of email marketing best practices and audience segmentation. • Comfortable working with APIs in a programming language • Ability to track, analyze, and optimize campaign program performance using data-driven insights. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Non-profit Organizations Referrals increase your chances of interviewing at Catena Solutions by 2x Get notified about new Marketing Automation Manager jobs in
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Product Marketing Manager, Corporate Marketing
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr