ServiceMaster Brands
Digital Marketing Manager - SMBC
ServiceMaster Brands, Atlanta, Georgia, United States, 30383
Join to apply for the
Digital Marketing Manager - SMBC
role at
ServiceMaster Brands Join to apply for the
Digital Marketing Manager - SMBC
role at
ServiceMaster Brands Description
Digital Marketing Manager
We are seeking a digitally savvy Paid Media and Web Marketing Expert to own the execution of marketing programs and campaigns that drive sales and conversion for ServiceMaster BioClean. This role will have a strong emphasis on PPC campaign management, reporting, website content calendar management, and general digital marketing support. Youll work cross-functionally with internal teams and external partners to execute effective digital strategies and drive impact
What Youll Do
Own the planning and execution of paid media strategies with a focus on PPC campaigns (Google Ads, Bing, LinkedIn, etc.). Build, launch, and optimize PPC campaigns, including keyword strategy, ad copy development, audience targeting, budget pacing, and bid management. Monitor and analyze PPC performance, generate regular performance reports, and deliver actionable insights to stakeholders. Manage reporting dashboards and compile weekly, monthly and quarterly summaries for leadership review. Coordinate and maintain the website content calendar, ensuring timely updates to web pages, landing pages, and campaign content. Collaborate with creative teams and external partners to develop digitally optimized assets for paid media and web use (ad graphics, landing pages, banners, etc.). Track and report on key marketing KPIs across paid media, web, and other digital channels to inform future strategy. Maintain accurate digital asset libraries, marketing calendars, and approval workflows with key stakeholders. Own budget tracking for digital campaigns, ensuring accurate and timely invoicing and expense submissions. Collaborate with the SEO team to identify keyword synergies, optimize landing page content for both organic and paid performance, and ensure a cohesive search strategy across channels. Manage relationships with platform representatives to stay informed about new features, resolve issues, and ensure optimal service. Conduct market research and competitor analysis to identify new opportunities, refine targeting, and ensure our paid media strategies remain competitive and effective.
What You Bring
5-6 years of experience in digital marketing with a strong focus on paid media/PPC campaign management. Hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing, or similar. Proficiency with web content management systems (e.g., WordPress, Drupal) and an understanding of SEO best practices. Experience with marketing analytics tools (e.g., Google Analytics, Looker Studio) for campaign reporting and insights. High proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations. Excellent project management skills with strong attention to detail. Strong written and verbal communication skills. Ability to manage multiple priorities in a fast-paced, changing environment. Collaborative mindset and strong interpersonal skills for working with cross-functional teams and external partners. Analytical mindset with the ability to extract insights from digital performance metrics to report back up to leadership. Self-starter with a drive to continuously improve marketing execution and effectiveness, while focusing on ROI. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Other Job function
Job function
Marketing and Sales Industries
Consumer Services Referrals increase your chances of interviewing at ServiceMaster Brands by 2x Sign in to set job alerts for Digital Marketing Manager roles.
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Digital Marketing Manager - SMBC
role at
ServiceMaster Brands Join to apply for the
Digital Marketing Manager - SMBC
role at
ServiceMaster Brands Description
Digital Marketing Manager
We are seeking a digitally savvy Paid Media and Web Marketing Expert to own the execution of marketing programs and campaigns that drive sales and conversion for ServiceMaster BioClean. This role will have a strong emphasis on PPC campaign management, reporting, website content calendar management, and general digital marketing support. Youll work cross-functionally with internal teams and external partners to execute effective digital strategies and drive impact
What Youll Do
Own the planning and execution of paid media strategies with a focus on PPC campaigns (Google Ads, Bing, LinkedIn, etc.). Build, launch, and optimize PPC campaigns, including keyword strategy, ad copy development, audience targeting, budget pacing, and bid management. Monitor and analyze PPC performance, generate regular performance reports, and deliver actionable insights to stakeholders. Manage reporting dashboards and compile weekly, monthly and quarterly summaries for leadership review. Coordinate and maintain the website content calendar, ensuring timely updates to web pages, landing pages, and campaign content. Collaborate with creative teams and external partners to develop digitally optimized assets for paid media and web use (ad graphics, landing pages, banners, etc.). Track and report on key marketing KPIs across paid media, web, and other digital channels to inform future strategy. Maintain accurate digital asset libraries, marketing calendars, and approval workflows with key stakeholders. Own budget tracking for digital campaigns, ensuring accurate and timely invoicing and expense submissions. Collaborate with the SEO team to identify keyword synergies, optimize landing page content for both organic and paid performance, and ensure a cohesive search strategy across channels. Manage relationships with platform representatives to stay informed about new features, resolve issues, and ensure optimal service. Conduct market research and competitor analysis to identify new opportunities, refine targeting, and ensure our paid media strategies remain competitive and effective.
What You Bring
5-6 years of experience in digital marketing with a strong focus on paid media/PPC campaign management. Hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing, or similar. Proficiency with web content management systems (e.g., WordPress, Drupal) and an understanding of SEO best practices. Experience with marketing analytics tools (e.g., Google Analytics, Looker Studio) for campaign reporting and insights. High proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations. Excellent project management skills with strong attention to detail. Strong written and verbal communication skills. Ability to manage multiple priorities in a fast-paced, changing environment. Collaborative mindset and strong interpersonal skills for working with cross-functional teams and external partners. Analytical mindset with the ability to extract insights from digital performance metrics to report back up to leadership. Self-starter with a drive to continuously improve marketing execution and effectiveness, while focusing on ROI. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Other Job function
Job function
Marketing and Sales Industries
Consumer Services Referrals increase your chances of interviewing at ServiceMaster Brands by 2x Sign in to set job alerts for Digital Marketing Manager roles.
Managing Director, Email Marketing (Remote)
Atlanta, GA $140,000.00-$170,000.00 2 days ago Senior Digital Performance Marketing Manager, ITSG
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Atlanta, GA $65,000.00-$85,000.00 19 hours ago Associate Director / Director - Product Marketing
Atlanta, GA $115,000.00-$200,000.00 2 weeks ago Atlanta Metropolitan Area $100,000.00-$115,000.00 21 hours ago Marietta, GA $75,000.00-$85,000.00 1 month ago Atlanta, GA $80,000.00-$85,000.00 1 week ago Atlanta, GA $70,000.00-$95,000.00 1 day ago Performance Marketing Manager (Remote US)
Atlanta, GA $70,000.00-$95,000.00 1 day ago Atlanta, GA $90,000.00-$110,000.00 1 week ago Senior Paid Media Strategist (Remote US)
Atlanta, GA $90,000.00-$110,000.00 2 weeks ago Account Strategist, Paid Media (Remote US)
Atlanta, GA $70,000.00-$95,000.00 4 days ago Senior Account Strategist, Paid Media (Remote US)
Atlanta, GA $90,000.00-$110,000.00 4 days ago Atlanta, GA $90,000.00-$110,000.00 1 week ago Email & SMS Account Manager- eCommerce Focus
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr