Checkr, Inc.
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Senior SEO & AEO Manager
role at
Checkr, Inc.
Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.
About The Role Checkr is hiring a
Senior SEO & AEO Manager
to architect and scale our next chapter of organic growth across new and legacy search environments. This role reports to the Website & SEO Manager and will own our B2B AI search strategy, supporting SEO & AEO strategy across Checkr’s products and brands.
You will own, design, and execute our technical SEO strategy—covering log file analytics, crawl/index management, structured data, and AI-driven automation. The ideal candidate has deep B2B growth experience and hands-on AEO/LLM expertise, bringing AI/AEO rigor to unlock growth.
Responsibilities
Crawl & log file analysis — Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies and prioritize opportunities.
Indexation & site structure — Engineer site architecture, canonicalization, XML sitemaps, and robots directives for optimal crawlability.
Schema & structured data — Design and deploy schema markup to increase rich results and AEO discoverability.
Performance optimization — Collaborate with development to improve page speed, Core Web Vitals, mobile usability, and technical settings.
Automation & tools — Develop workflows and tools (e.g., AirOps, GPTs) to scale audits, QA, and performance insights.
Cross-functional collaboration — Partner with engineering, content, and product teams to embed SEO/AEO standards.
Community & platform support — Advise on off-site channels for content structure, metadata, and link strategy.
Qualifications
Deep technical SEO expertise, from log insights to site architecture.
B2B growth focus, prioritizing revenue-impact projects.
AI fluency, including prompting and LLM understanding.
Data proficiency with GA4, Search Console, BI tools; SQL/Python a plus.
Performance mindset, understanding website speed metrics.
Operator mindset, building scalable systems.
Strong collaborator, effective communicator, cross-functional partner.
Continuous improvement mindset, automating and optimizing workflows.
Benefits
Work with latest AI and ML technologies.
Fast-paced, collaborative environment.
Learning and development allowance.
Competitive salary and equity.
100% medical, dental, and vision coverage.
Reimbursement for fertility, adoption, and parental services.
Flexible PTO, wellness and home office stipends.
Checkr supports a hybrid work environment with locations in Denver, CO, San Francisco, CA, and Santiago, Chile. Expect to work in-office 3 days a week. Salary range for Denver is $123,000 to $145,000. We value transparency and disclose salary ranges in our postings.
Equal Opportunity Checkr is committed to diversity and inclusion, hiring talented individuals from all backgrounds, including those impacted by the justice system, in accordance with laws such as San Francisco’s Fair Chance Ordinance.
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Senior SEO & AEO Manager
role at
Checkr, Inc.
Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.
About The Role Checkr is hiring a
Senior SEO & AEO Manager
to architect and scale our next chapter of organic growth across new and legacy search environments. This role reports to the Website & SEO Manager and will own our B2B AI search strategy, supporting SEO & AEO strategy across Checkr’s products and brands.
You will own, design, and execute our technical SEO strategy—covering log file analytics, crawl/index management, structured data, and AI-driven automation. The ideal candidate has deep B2B growth experience and hands-on AEO/LLM expertise, bringing AI/AEO rigor to unlock growth.
Responsibilities
Crawl & log file analysis — Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies and prioritize opportunities.
Indexation & site structure — Engineer site architecture, canonicalization, XML sitemaps, and robots directives for optimal crawlability.
Schema & structured data — Design and deploy schema markup to increase rich results and AEO discoverability.
Performance optimization — Collaborate with development to improve page speed, Core Web Vitals, mobile usability, and technical settings.
Automation & tools — Develop workflows and tools (e.g., AirOps, GPTs) to scale audits, QA, and performance insights.
Cross-functional collaboration — Partner with engineering, content, and product teams to embed SEO/AEO standards.
Community & platform support — Advise on off-site channels for content structure, metadata, and link strategy.
Qualifications
Deep technical SEO expertise, from log insights to site architecture.
B2B growth focus, prioritizing revenue-impact projects.
AI fluency, including prompting and LLM understanding.
Data proficiency with GA4, Search Console, BI tools; SQL/Python a plus.
Performance mindset, understanding website speed metrics.
Operator mindset, building scalable systems.
Strong collaborator, effective communicator, cross-functional partner.
Continuous improvement mindset, automating and optimizing workflows.
Benefits
Work with latest AI and ML technologies.
Fast-paced, collaborative environment.
Learning and development allowance.
Competitive salary and equity.
100% medical, dental, and vision coverage.
Reimbursement for fertility, adoption, and parental services.
Flexible PTO, wellness and home office stipends.
Checkr supports a hybrid work environment with locations in Denver, CO, San Francisco, CA, and Santiago, Chile. Expect to work in-office 3 days a week. Salary range for Denver is $123,000 to $145,000. We value transparency and disclose salary ranges in our postings.
Equal Opportunity Checkr is committed to diversity and inclusion, hiring talented individuals from all backgrounds, including those impacted by the justice system, in accordance with laws such as San Francisco’s Fair Chance Ordinance.
#J-18808-Ljbffr