TikTok Shop - Strategy and Operation Manager, Merchandise Strategy
TikTok Shop - Strategy and Operation Manager, Merchandise Strategy
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Responsibilities
About the Team
The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
In view of the Merchandise Strategy team, we develop integrated solutions for cluster teams based on the resources and rules of XFN teams, including Recommend, Search, Shoptab, UG, Campaign, Content, B-end products and Logistics.
Job Responsibilities
- Develop Merchandise Operation Strategy:
Based on an understanding of category product characteristics and e-commerce business nuances, formulate an industry-specific product operation strategy and conduct daily analyses at both the merchant and product levels to ensure effective implementation and target achievement.
- Establish Communication Mechanisms for Product Sourcing and Supply:
Work closely with industry merchant operations and various channel teams (such as marketing, content, UGC, etc.) to build communication, coordination, and data tracking mechanisms. Develop SOPs and clearly define responsibilities to ensure an effective product supply chain.
- Execute Product Recruitment Implementation:
Collaborate closely with the industry merchant operations team to design and optimize both internal and merchant GTM strategies and materials, thereby improving the efficiency of product recruitment within the industry. By integrating sourcing mechanisms and resources, ensure that all internal and external stakeholders clearly understand the platform’s requirements and benefits, thereby boosting cooperation and willingness, and ensuring an adequate quantity of product supply.
- Hero Product Incubation:
Continuously analyze and improve the quality of product supply (e.g., inventory levels, product detail pages, etc.) to enhance the efficiency of acquiring product traffic.Leverage resources from various fields to support the growth of high-quality products, incubate more hero products, and contribute to incremental GMV.
Qualifications
Minimum Qualifications
- Education Background: Bachelor's degree or higher
- Work Experience: More than 3 years of experience in merchandise operations within e-commerce or more than 5 years of experience in an e-commerce platform-related sector.
- Business understanding: Profound knowledge of e-commerce merchandise operation, with a comprehensive understanding of consumer goods in the U.S. across both digital and physical realms, complemented by a keen awareness of consumer habits and evolving market trends
- Language Requirements: Effective communicator in both English and Mandarin, being able to convey complex content concepts in both languages, in a clear and compelling manner, ultimately driving successful client engagements. Business proficiency in Mandarin will be required to bridge communication and liaise with Mandarin-speaking clients, agencies and Key Opinion Leaders (KOLs) etc.
- Base Location: Currently or willing to relocate to Seattle.
Preferred Qualifications
- Strong market understanding: Deep familiarity with the US market and at least two years of work experience in the United States.
- Strong e-commerce business acumen: Ability to understand the US merchant e-commerce business model and product operations from both the merchant and platform perspectives.
- Strong localized communication skills: Ability to engage in direct communication with both US merchant industry operations and US merchants.
- Strong strategic and data analysis skills: Ability to deconstruct strategies into actionable plans through granular data analysis and to conduct thorough analysis and summaries.
- Strong project management and documentation skills: Ability to establish processes and draft GTM project documentation based on a solid understanding of localized collaboration workflows and work culture.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $106400 - $191330 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Business Development and SalesIndustries
Internet Marketplace Platforms
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