Social Media Marketing Specialist

Direct message the job poster from CK-12 Foundation

Role Overview:

We are seeking a creative and detail-oriented Social Media Specialist to join our team. This role is pivotal in shaping how CK-12 connects with its audience through engaging and impactful video content. You will be responsible for creating dynamic videos tailored for Instagram Reels, Tiktok, paid ads, and other digital platforms to promote our educational mission.

The ideal candidate will be able to think big, create, execute and develop content across different social media channels to generate advocacy and engagement for students. This individual will actively seek to raise the bar for creative development and execution within the social media space. The ideal candidate will be a dynamic blend of content creator, storyteller, and influencer coordinator. Someone who can build from the ground up, source and curate compelling content, take an agile, resourceful approach, and collaborate effectively with subject-matter experts when needed.

About CK-12 Foundation:

CK-12 Foundation is an innovative nonprofit organization dedicated to providing free, high-quality, customizable educational resources to students and educators worldwide. We leverage technology to deliver personalized learning experiences and foster educational equity.

Key Responsibilities:

• Produce compelling short-form video content, including Instagram Reels, Tiktok, Youtube videos.
• Film and edit videos with CK-12's branding and goals.
• Understand the Flexi product deeply and create content to map various aspects of Flexi to take advantage of current social media trends.
• Must love being on camera and performing skits.
• Stay updated on the latest trends in social media, video production, and digital advertising to create content that resonates with students.
• Collaborate closely with the marketing and content teams to align video content with campaign goals and brand messaging.
• Manage multiple projects with overlapping deadlines, ensuring timely delivery of polished videos.
• Incorporate analytics and performance feedback to refine video strategies and improve engagement metrics.
• Manage our Influencers in India and execute creative campaigns

We are excited about you because…

• You have proven experience in creating social media videos, with a strong portfolio showcasing Instagram Reels and/or paid advertising content.
• You are interested in AI and Edtech
• You are extremely proficient in a video editor like InShot or Capcut
• You are on top of trends and algorithms specific to Instagram and other social media platforms
• You have the ability to translate complex concepts into visually engaging content that is humorous.
• You have strong storytelling skills and a creative mindset.
• You are organized and have excellent communication and collaboration skills.
• You have great graphic design skills (e.g., Adobe Photoshop, Canva) are a plus.
• You have a portfolio showcasing relevant work
• You have experience working in educational content or nonprofit sectors but not required.
• You have the ability to perform work onsite Monday-Wednesday in the Menlo Park office, remote Thursday and Friday.
• Candidates must be authorized to work in the United States at the time of application. We are unable to sponsor visas
• Spanish language proficiency is a plus.

What We Offer:

• An opportunity to contribute to a meaningful mission and make a difference in education.
• A 401(k) plan
• Paid vacations, holidays, and time off
• Competitive pay ($28–$38/hour) and benefits

How to Apply:

Please submit your resume and a portfolio showcasing your creative video content (especially for Instagram, Tiktok, and paid ad videos) at Cover letter is optional.

CK-12 Foundation is an equal opportunity employer.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Primary and Secondary Education

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