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Join to apply for the Digital Marketing Specialist role at Channel Impact
This range is provided by Channel Impact. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$100,000.00/yr - $150,000.00/yr
Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
Channel Impact is seeking a strategic and hands-on Digital Marketing Specialist to lead and execute the paid digital advertising strategy for our client. This role is essential in driving awareness, engagement, and pipeline growth through effective execution across display, paid social, and paid search. In this role, you will play a key role in Account-Based Marketing (ABM) initiatives, collaborating closely with SDRs and sales to ensure campaigns reach and convert high-value target accounts.
The ideal candidate brings a strong performance marketing mindset, deep experience in paid media, and a passion for aligning marketing and sales efforts to accelerate revenue.
This is a salaried position with benefits for an onsite worker in the Santa Clara, CA area.
What You Will Do:
- Lead the development and execution of full-funnel paid campaigns across:
- Display advertising (programmatic, retargeting)
- LinkedIn (sponsored content, ABM targeting)
- Google Ads (Search, Display, Performance Max)
- Manage and optimize media budgets and bidding strategies to drive efficiency and pipeline.
- Own vendor/platform relationships and campaign calendar.
- Partner with the ABM team to develop digital programs targeting strategic accounts.
- Align closely with Sales Development Reps (SDR) and Sales to support outbound motions with digital air cover.
- Provide insights and performance feedback to SDR and sales teams to optimize conversion points.
- Optimize ad creative, targeting, and bidding using data-driven experimentation.
- Track and report on key metrics such as Click Through Rate, Cost-Per-Click, Cost-Per-Lead, pipeline contribution, and ROI.
- Create dashboards and campaign summaries for internal stakeholders.
- Collaborate with campaign managers and content teams to align messaging across assets.
- Work with web and design teams to develop and optimize high-performing landing pages.
- Ensure proper tagging and tracking for attribution and lead flow into marketing automation and CRM systems.
What You Bring:
- 3-5 years of experience in digital marketing, including hands-on management of paid media campaigns for a high tech company (REQUIRED)
- Familiarity with ABM tools such as 6sense, Demandbase, or RollWorks (REQUIRED)
- Proven track record in B2B marketing, especially in SaaS or enterprise technology environments.
- Experience building and executing campaigns as part of ABM programs.
- Strong collaboration skills and comfort working directly with SDRs and sales teams.
- Proficiency in Google Ads, LinkedIn Campaign Manager, programmatic platforms.
- Skilled in analytics platforms (e.g., Google Analytics), CRM (Salesforce), and MAPs (Marketo, HubSpot).
- Highly analytical and detail-oriented with strong project management skills.
- Knowledge of SEO, content marketing, and how it complements paid strategy, a plus.
- Familiarity with multi-touch attribution and intent data, a plus.
- Competitive compensation commensurate with experience
- Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or other applicable legally protected characteristics.
Seniority level
Seniority level
Associate
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
IT Services and IT Consulting
Referrals increase your chances of interviewing at Channel Impact by 2x
Inferred from the description for this job
401(k)
Medical insurance
Vision insurance
Disability insurance
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