Rakuten Rewards
Sr. Director, Product Marketing
Rakuten Rewards, San Francisco, California, United States, 94199
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Sr. Director, Product Marketing
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Rakuten Rewards 2 days ago Be among the first 25 applicants Join to apply for the
Sr. Director, Product Marketing
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Rakuten Rewards Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork. Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
About Rakuten Rewards
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.
Job Summary:
We are looking for a
strategic, customer-obsessed, and highly collaborative Senior Director of Product Marketing
to direct our go-to-market efforts across Rakuten Rewards. This person will play a critical role in shaping how we position our products, differentiate in a crowded landscape, and drive adoption across key consumer segments. You will partner closely with Product, Brand, Growth Marketing, and Analytics teams to drive product strategy, feature adoption, and user engagement. This role reports to the CMO of Rakuten Rewards.
Key Responsibilities:
Own and evolve the positioning and value proposition of Rakuten Rewards' core offerings (cashback, browser extension, app, in-store, travel, gift cards, etc.) Develop messaging frameworks that resonate with both consumers and retail partners across different lifecycle stages and demographics Ensure a consistent brand and product narrative across all channels Drive cross-functional GTM launches for new features, partner integrations, and seasonal campaigns Collaborate with Product, Design, and Growth teams to define launch goals, timelines, success metrics, and post-launch retrospectives Drive adoption, usage, and retention through campaigns that align with key consumer behaviors and retail moments Conduct and synthesize competitive analysis, market trends, and consumer research to inform product strategy Translate insights into actionable marketing strategies that improve feature awareness and engagement Align internal stakeholders across Marketing, Product, Sales, and Partnerships around messaging and GTM priorities Mentor and manage a team of product marketers Define success metrics for product marketing initiatives and continuously test and iterate Leverage data and experimentation to improve feature adoption, customer understanding, and campaign effectiveness
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proven track record of launching and scaling consumer-facing digital products (e-commerce, rewards, fintech, or app-based platforms strongly preferred) Expertise in performance-driven, loyalty-focused, or affiliate business models is a strong plus Deep understanding of customer segmentation, behavior psychology, and growth marketing principles Exceptional storytelling and communication skills—both written and verbal Strong analytical mindset with experience using customer data, research, and A/B testing to inform strategy Comfortable navigating a fast-paced, cross-functional, and high-stakes environment Passion for empowering customers to make smarter, more rewarding choices Ability to roll up sleeves and get into the work, while leading a team
Minimum Requirements:
10+ years of experience in product marketing, 2+ years in leadership roles Bachelor's Degree Required Master's Degree Preferred
- CW1
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - Kaizen
Passionately Professional
- Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika
- Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $136,485.00 - $254,664.00 annually Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Rakuten Rewards by 2x Sign in to set job alerts for “Senior Director Product Marketing” roles.
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#J-18808-Ljbffr
Sr. Director, Product Marketing
role at
Rakuten Rewards 2 days ago Be among the first 25 applicants Join to apply for the
Sr. Director, Product Marketing
role at
Rakuten Rewards Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork. Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
About Rakuten Rewards
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.
Job Summary:
We are looking for a
strategic, customer-obsessed, and highly collaborative Senior Director of Product Marketing
to direct our go-to-market efforts across Rakuten Rewards. This person will play a critical role in shaping how we position our products, differentiate in a crowded landscape, and drive adoption across key consumer segments. You will partner closely with Product, Brand, Growth Marketing, and Analytics teams to drive product strategy, feature adoption, and user engagement. This role reports to the CMO of Rakuten Rewards.
Key Responsibilities:
Own and evolve the positioning and value proposition of Rakuten Rewards' core offerings (cashback, browser extension, app, in-store, travel, gift cards, etc.) Develop messaging frameworks that resonate with both consumers and retail partners across different lifecycle stages and demographics Ensure a consistent brand and product narrative across all channels Drive cross-functional GTM launches for new features, partner integrations, and seasonal campaigns Collaborate with Product, Design, and Growth teams to define launch goals, timelines, success metrics, and post-launch retrospectives Drive adoption, usage, and retention through campaigns that align with key consumer behaviors and retail moments Conduct and synthesize competitive analysis, market trends, and consumer research to inform product strategy Translate insights into actionable marketing strategies that improve feature awareness and engagement Align internal stakeholders across Marketing, Product, Sales, and Partnerships around messaging and GTM priorities Mentor and manage a team of product marketers Define success metrics for product marketing initiatives and continuously test and iterate Leverage data and experimentation to improve feature adoption, customer understanding, and campaign effectiveness
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proven track record of launching and scaling consumer-facing digital products (e-commerce, rewards, fintech, or app-based platforms strongly preferred) Expertise in performance-driven, loyalty-focused, or affiliate business models is a strong plus Deep understanding of customer segmentation, behavior psychology, and growth marketing principles Exceptional storytelling and communication skills—both written and verbal Strong analytical mindset with experience using customer data, research, and A/B testing to inform strategy Comfortable navigating a fast-paced, cross-functional, and high-stakes environment Passion for empowering customers to make smarter, more rewarding choices Ability to roll up sleeves and get into the work, while leading a team
Minimum Requirements:
10+ years of experience in product marketing, 2+ years in leadership roles Bachelor's Degree Required Master's Degree Preferred
- CW1
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - Kaizen
Passionately Professional
- Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika
- Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $136,485.00 - $254,664.00 annually Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Rakuten Rewards by 2x Sign in to set job alerts for “Senior Director Product Marketing” roles.
San Francisco, CA $176,300.00-$267,600.00 2 weeks ago San Mateo, CA $168,000.00-$276,000.00 2 weeks ago San Francisco, CA $164,500.00-$219,300.00 2 weeks ago San Francisco, CA $232,800.00-$247,200.00 2 weeks ago Director - Global Digital Marketing & Virtual Experiences
San Mateo, CA $217,500.00-$312,685.00 3 weeks ago San Mateo, CA $207,000.00-$297,000.00 1 day ago Director - Global Digital Marketing & Virtual Experiences
San Mateo, CA $217,500.00-$312,685.00 1 day ago San Francisco, CA $168,300.00-$223,000.00 2 weeks ago San Francisco, CA $249,560.00-$265,000.00 1 day ago Senior Director of Marketing Communications
Director of Product Marketing, Metaverse, Horizon OS and Devices
Foster City, CA $220,000.00-$250,000.00 3 hours ago Senior Manager / Director, Marketing Operations
San Francisco, CA $196,000.00-$295,000.00 2 weeks ago San Mateo, CA $136,485.00-$254,664.00 2 days ago San Francisco, CA $264,000.00-$363,000.00 2 weeks ago South San Francisco, CA $238,000.00-$268,000.00 2 weeks ago San Francisco, CA $223,200.00-$341,000.00 2 weeks ago Director of Product Marketing, Member Experience
San Francisco, CA $193,860.00-$274,700.00 1 day ago San Francisco, CA $170,000.00-$190,000.00 1 hour ago Senior Director, Product & Industry Marketing
Redwood City, CA $217,143.00-$293,143.00 1 week ago Product Marketing Director, Meta Horizon
San Francisco, CA $235,000.00-$414,000.00 2 days ago San Francisco, CA $150,000.00-$250,000.00 1 month ago San Francisco, CA $249,560.00-$265,000.00 2 days ago San Mateo, CA $195,000.00-$270,000.00 3 weeks ago San Francisco, CA $206,000.00-$283,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr