Complex
Marketing Manager, TikTok (Complex Shop + Events)
Complex, Los Angeles, California, United States, 90001
Marketing Manager, TikTok (Complex Shop + Events)
Created in 2002 by Marc Eck?, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach. Complex is the world's definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society. Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability. Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world's most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve. Everyone at Complex truly believes in the company and its mission; it's a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction. What You'll Do
Develop and execute a TikTok-first content calendar for Complex Shop and IRL events. Concept, shoot, and edit native-style TikTok content (short-form video, trends, challenges, product features, behind-the-scenes, etc.). Ensure creative output is aligned with Complex's brand voice and optimized for TikTok culture and algorithms. Build and manage a network of TikTok creators and influencers to amplify Complex Shop campaigns and event marketing. Handle outreach, negotiation, briefs, and relationship management with creators. Track and optimize performance of influencer content against brand KPIs. Partner with merchandising, events, marketing studio, and growth teams to bring product drops and event experiences to life on TikTok. Launch TikTok-native paid and organic campaigns tied to commerce, content, and cultural moments. Drive measurable results across awareness, engagement, and conversions. Monitor TikTok analytics and platform trends, making real-time adjustments to content strategy. Report on performance, learnings, and ROI to marketing leadership. Stay ahead of emerging TikTok features, formats, and best practices. Who You Are
35+ years of hands-on experience managing TikTok marketing for a consumer-facing brand, preferably in sports, music, streetwear, or D2C e-commerce. Proven track record of creating viral or high-performing TikTok contentcomfortable behind and/or in front of the camera. Strong understanding of TikTok trends, editing tools, and content formats. Experience managing TikTok influencer campaigns end-to-end (contracting, briefing, approvals, analytics). Data-driven mindset with the ability to turn insights into actionable improvements. Highly organized, self-starter with the ability to thrive in a fast-paced, culturally driven environment. Passion for culture at the intersection of streetwear, fashion, style, sneakers, music, sports, and entertainment. What We Offer
Best in class health, dental, and vision insurance Healthcare FSA Dependent Care FSA Commuter Benefits FSA Short-term/long-term disability and life insurance Paid Parental leave 401k with 4% match Pet Insurance Legal and Identity Theft Plans Vacation time and sick days $90 - $110 a year The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees. We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
Created in 2002 by Marc Eck?, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach. Complex is the world's definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society. Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability. Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world's most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve. Everyone at Complex truly believes in the company and its mission; it's a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction. What You'll Do
Develop and execute a TikTok-first content calendar for Complex Shop and IRL events. Concept, shoot, and edit native-style TikTok content (short-form video, trends, challenges, product features, behind-the-scenes, etc.). Ensure creative output is aligned with Complex's brand voice and optimized for TikTok culture and algorithms. Build and manage a network of TikTok creators and influencers to amplify Complex Shop campaigns and event marketing. Handle outreach, negotiation, briefs, and relationship management with creators. Track and optimize performance of influencer content against brand KPIs. Partner with merchandising, events, marketing studio, and growth teams to bring product drops and event experiences to life on TikTok. Launch TikTok-native paid and organic campaigns tied to commerce, content, and cultural moments. Drive measurable results across awareness, engagement, and conversions. Monitor TikTok analytics and platform trends, making real-time adjustments to content strategy. Report on performance, learnings, and ROI to marketing leadership. Stay ahead of emerging TikTok features, formats, and best practices. Who You Are
35+ years of hands-on experience managing TikTok marketing for a consumer-facing brand, preferably in sports, music, streetwear, or D2C e-commerce. Proven track record of creating viral or high-performing TikTok contentcomfortable behind and/or in front of the camera. Strong understanding of TikTok trends, editing tools, and content formats. Experience managing TikTok influencer campaigns end-to-end (contracting, briefing, approvals, analytics). Data-driven mindset with the ability to turn insights into actionable improvements. Highly organized, self-starter with the ability to thrive in a fast-paced, culturally driven environment. Passion for culture at the intersection of streetwear, fashion, style, sneakers, music, sports, and entertainment. What We Offer
Best in class health, dental, and vision insurance Healthcare FSA Dependent Care FSA Commuter Benefits FSA Short-term/long-term disability and life insurance Paid Parental leave 401k with 4% match Pet Insurance Legal and Identity Theft Plans Vacation time and sick days $90 - $110 a year The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees. We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.