Vice President, Paid Strategy and Planning
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Vice President, Paid Strategy and Planning
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Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Starcom team is seeking a Vice President, Paid Strategy and Planning to support a large telecommunications client. The position will be responsible to:
Responsibilities
- Develop innovative, high-level media strategies to achieve client’s marketing and business goals, based on a clear understanding of objectives, substantiated by data and insights
- Deliver scalable frameworks to support long-term marketing growth
- Ensure strategic integrity across all client-facing deliverables, inclusive of work led by other teams such as audience prioritization, never been done before ideas,
- Clearly and concisely communicate media strategies through compelling storytelling and data visualizations for client leadership
- Be an independent thought leader who builds positive relationships with client leadership and works collaboratively with discipline partners
- Drive innovation and thought leadership to generate modern marketing solutions
- Problem solve using critical thinking skills, data, and research
- Maintain an in-depth knowledge of media industry news and client business (current and historical perspectives) with a focus on upstream initiatives
- Be part of a center of excellence for higher-order strategic needs beyond campaign execution
- Partner across teams to identify and validate emerging opportunities across audience, media, and measurement to support the case for new campaigns and initiatives
- 12-15 years of experience in media planning/strategy with progressive levels of responsibility
- Able to strategically plan campaigns to achieve client’s goals and KPIs
- Experience across all media types (e.g., national, local, social, direct, programmatic, search)
- Experience with MMM, ROI models, brand health research, media attribution models, and research to interpret data and apply learnings to media
- Able to anticipate and quickly assess continually changing client needs to adapt deliverables accordingly
- Able to move quickly, with agility and patience, to meet client timelines
- Ability to translate data into viable business solutions to enhance strategies
- Experience with new business development to confidently sell in big ideas to clients
- Proven ability to deliver best-in-class strategies and recommendations
- Excellent communication, presentation, organizational, interpersonal, and analytical skills
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Compensation Range: $156,560- $224,910. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/25.
If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.
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Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Business Development and SalesIndustries
Advertising Services
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