Vice President, Global Media Strategy and Planning
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Vice President, Global Media Strategy and Planning
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Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
We are looking for a Vice President, Media Strategy who is not only a strategic thinker, but a data-driven leader who knows how to go beyond the surface. This person must understand the rigor of data, know how to pull and synthesize data from multiple sources, and most importantly, have the critical thinking skills to uncover insights, spot themes, and translate findings into actionable media strategies.
You’ll lead Media strategy from a global perspective for one of the world’s most iconic technology brands, focused on handheld phones and mobile products. You’ll collaborate closely with analytics, planning, investment, and creative teams, and bring a high standard of strategic discipline and curiosity to every brief.
Responsibilities
- Lead media strategy development grounded in data, cultural intelligence, and business goals.
- Interrogate multiple data sources (first-party data, syndicated tools, media performance, social listening, research studies, etc.) to extract meaningful insights.
- Apply critical thinking to data, identifying patterns and underlying themes that inform strategy and creative direction.
- Translate data findings into clear, compelling narratives and integrated media strategies that resonate with clients and internal teams.
- Partner with analytics and research teams to design and interpret measurement frameworks, ensuring insights continue to evolve post-launch.
- Mentor and manage a team of strategists and planners, fostering a culture of analytical rigor, curiosity, and strategic clarity.
- Represent the strategic voice in internal and external meetings, elevating the quality of thinking across the agency.
- Contribute to new business efforts by crafting sharp, insight-led strategies and leading strategic storytelling.
- 10+ years of media strategy or related experience in an agency or consultancy environment.
- Demonstrated ability to work with and analyze data from multiple sources.
- Strong command of data analysis and interpretation — not just presenting data, but uncovering what it means.
- Experience building multi-channel media strategies (digital, traditional, emerging platforms).
- Clear communicator and strategic storyteller who can distill complexity into compelling strategic narratives.
- Proven leadership experience with the ability to coach, guide, and inspire a team.
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Compensation Range: $154,200- $230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.
Check us out on Vimeo.
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Advertising Services
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