Chatham Financial
Sr. Web & Digital Marketing Manager
Chatham Financial, Kennett Square, Pennsylvania, United States
Benefits: Benefits include health insurance, life and disability insurance, 401k, EAP, paid holidays, and paid time off.
Overview:
We don’t simply hire employees. We invest in them. When you work at Chatham, we empower you — offering professional development opportunities to help you grow in your career, no matter if you've been here for five months or 15 years. Chatham has worked hard to create a distinct work environment that values people, teamwork, integrity, and client service. You will have immediate opportunities to partner with talented subject matter experts, work on complex projects, and contribute to the value Chatham delivers every day.
As a Senior Web & Digital Marketing Manager, you will be a hands-on strategist and executor of all things web management and digital marketing. You are a digital native, comfortable developing PPC campaigns across search, display, and retargeting, while ensuring conversions are optimized through web design and augmentation.
You will also lead the integration of AI and emerging agentic AI tools into Chatham’s digital marketing efforts—using automation, predictive analytics, generative AI, and intelligent agents to scale performance and enhance personalization. The ideal candidate combines deep experience managing digital channels with a modern understanding of how AI can transform digital marketing execution and optimization, including UTM parameters, UI/UX, and SEO to drive engagement, lead generation, and conversions.
In this role you will:
Serve as Marketing’s subject matter expert on assigned segments, personas, and regions; understand target pain points and how our solutions solve them, as well as improve business performance.
Collaborate with product managers, client engagement, and stakeholders to define web positioning and digital execution, ensuring alignment.
Develop and implement ‘always on’, performance marketing campaigns and product/solution launches designed to meet business and marketing goals for upsell and acquisition.
Maintain program and campaign schedules, calendars, budgets, and report regularly on progress and goal achievement.
Evaluate, deploy, and manage AI-powered and agentic tools (e.g., AI copy generation, audience modeling, performance forecasting, chatbots) to enhance marketing performance and reduce manual effort.
Your impact:
Digital Marketing:
Develop and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, display, retargeting). Manage paid media budgets and performance (Google Ads, LinkedIn, Meta, etc.). Create and maintain content calendars, campaign schedules, and reporting dashboards. Analyze campaign performance metrics and optimize for ROI and CPA goals using AI-powered analytics tools and real-time performance models. Coordinate with sales, product, and creative teams to align messaging and GTM strategy. Use generative AI tools to test creative variations, optimize ad copy, and develop web content at scale.
Web Management:
Own the company website(s), including structure, content, user experience (UX), and performance. Lead site optimization efforts including SEO (technical and content), CRO, and A/B testing. Manage CMS platforms (e.g., WordPress, Drupal, Webflow) and ensure content is current and aligned with brand standards. Oversee web analytics (Google Analytics, Tag Manager, etc.) and provide insights to drive strategy. Knowledge of Storyblok is preferred. Explore implementation of agentic AI for real-time web personalization, content adaptation, and autonomous testing.
Manage marketing tech stack including automation platforms (e.g., HubSpot, Marketing Cloud), CRM integration, and analytics tools (GA4). Implement tracking codes and pixels for campaign measurement. Collaborate with web developers, designers, and IT for technical enhancements and maintenance. Drive innovation through AI integrations with existing martech systems—automated segmentation, audience insights, and personalized workflows. Contributors to your success: Demonstrable understanding of operational, web interface management, UI/UX, and digital marketing (SEM/PPC/Retargeting and Display). Bachelor’s degree in Computer Science, Software Engineering, Marketing, Digital Media, Communications, or related field. 5+ years of experience in digital marketing and website management. Strong knowledge of SEO, PPC, email marketing, social media, and analytics tools. Experience with CMS platforms, HTML/CSS basics, and marketing automation tools. Proficiency in Google Analytics, Google Ads, Meta Business Suite, and A/B testing tools. Excellent project management and communication skills. Data-driven mindset with the ability to analyze metrics and translate them into action. Experience in global and regional/localized marketing (UK, EMEA, APAC). Working knowledge of marketing metrics and performance analytics. Hands-on experience with AI tools such as Jasper, Copy.ai, or other automation platforms. Experience in B2B SaaS or e-commerce environments. Familiarity with UX/UI principles and web accessibility standards. Certification in Google Ads, HubSpot, or similar platforms. Understanding of agentic AI systems and their role in marketing transformation. Skilled in React.js and working with JSON-based REST APIs/data structures. About Chatham Financial: Chatham Financial is the largest independent financial risk management advisory and technology firm. A leader in debt and derivative solutions, Chatham provides clients with in-depth knowledge, innovative tools, and an expert team of over 750 employees to help mitigate risks related to interest rates, foreign currencies, and commodities. Founded in 1991, Chatham serves over 3,500 companies worldwide, handling over $1.5 trillion in transactions annually and helping businesses maximize their value in the capital markets every day. To learn more, visit
chathamfinancial.com . Chatham Financial is an equal opportunity employer. Working at Chatham means tackling diverse projects and solving complex problems. Are you up for the challenge? Discover why more than 3,500 clients worldwide rely on Chatham to understand and manage their financial risk.
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Develop and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, display, retargeting). Manage paid media budgets and performance (Google Ads, LinkedIn, Meta, etc.). Create and maintain content calendars, campaign schedules, and reporting dashboards. Analyze campaign performance metrics and optimize for ROI and CPA goals using AI-powered analytics tools and real-time performance models. Coordinate with sales, product, and creative teams to align messaging and GTM strategy. Use generative AI tools to test creative variations, optimize ad copy, and develop web content at scale.
Web Management:
Own the company website(s), including structure, content, user experience (UX), and performance. Lead site optimization efforts including SEO (technical and content), CRO, and A/B testing. Manage CMS platforms (e.g., WordPress, Drupal, Webflow) and ensure content is current and aligned with brand standards. Oversee web analytics (Google Analytics, Tag Manager, etc.) and provide insights to drive strategy. Knowledge of Storyblok is preferred. Explore implementation of agentic AI for real-time web personalization, content adaptation, and autonomous testing.
Manage marketing tech stack including automation platforms (e.g., HubSpot, Marketing Cloud), CRM integration, and analytics tools (GA4). Implement tracking codes and pixels for campaign measurement. Collaborate with web developers, designers, and IT for technical enhancements and maintenance. Drive innovation through AI integrations with existing martech systems—automated segmentation, audience insights, and personalized workflows. Contributors to your success: Demonstrable understanding of operational, web interface management, UI/UX, and digital marketing (SEM/PPC/Retargeting and Display). Bachelor’s degree in Computer Science, Software Engineering, Marketing, Digital Media, Communications, or related field. 5+ years of experience in digital marketing and website management. Strong knowledge of SEO, PPC, email marketing, social media, and analytics tools. Experience with CMS platforms, HTML/CSS basics, and marketing automation tools. Proficiency in Google Analytics, Google Ads, Meta Business Suite, and A/B testing tools. Excellent project management and communication skills. Data-driven mindset with the ability to analyze metrics and translate them into action. Experience in global and regional/localized marketing (UK, EMEA, APAC). Working knowledge of marketing metrics and performance analytics. Hands-on experience with AI tools such as Jasper, Copy.ai, or other automation platforms. Experience in B2B SaaS or e-commerce environments. Familiarity with UX/UI principles and web accessibility standards. Certification in Google Ads, HubSpot, or similar platforms. Understanding of agentic AI systems and their role in marketing transformation. Skilled in React.js and working with JSON-based REST APIs/data structures. About Chatham Financial: Chatham Financial is the largest independent financial risk management advisory and technology firm. A leader in debt and derivative solutions, Chatham provides clients with in-depth knowledge, innovative tools, and an expert team of over 750 employees to help mitigate risks related to interest rates, foreign currencies, and commodities. Founded in 1991, Chatham serves over 3,500 companies worldwide, handling over $1.5 trillion in transactions annually and helping businesses maximize their value in the capital markets every day. To learn more, visit
chathamfinancial.com . Chatham Financial is an equal opportunity employer. Working at Chatham means tackling diverse projects and solving complex problems. Are you up for the challenge? Discover why more than 3,500 clients worldwide rely on Chatham to understand and manage their financial risk.
#J-18808-Ljbffr